Q1171. Your college football team has to compulsorily wear college sports gear while playing. This is a —– of your college.
Answer
norms
Q1172. You took advice of your computer teacher before buying a PC. Your teacher is said to have —–power.
Answer
expert
Q1173. Your seniors can fire you because they have —– power.
Answer
coercive
Q1174. Pepsodent ads that show ill effects of using other toothpastes exerts —– influence
Answer
normative
Q1175. An organisation can be termed as a —– group of individuals.
Answer
formal
Q1176. —– groups are non-membership groups but still exert a strong positive influence.
Answer
aspiration
Q1177. A Volkswagen ad shows that their brands like Jetta, Passat etc. are ideal for CEOs and MDs. This ad exerts —– influence.
Answer
comparative
Q1178. In the —– stage of family life cycle, individuals incomes are low but financial burden is also low, so they have enough disposable income.
Answer
bachelor
Q1179. —– are the single older persons with very low income and increasing medical expenses.
Answer
solitary survivor
Q1180. Full nest II stage is marked by young married couples with children from —– years of age.
Answer
6 to 12
Q1181. In purchase of a video game, the children are most likely to play the role of —–
Answer
influencer
Q1182. A purchase decision which can be taken by either husband or wife is termed as —– decision.
Answer
autonomous
Q1183. In a family, the mother makes all the purchase decisions. The family is a —– family.
Answer
matriarchal
Q1184. —– parents are those who don’t show any concern for their child’s needs.
Answer
Neglecting
Q1185. —– parents grant full freedom to their children.
Answer
Permissive
Q1186. Your parents don’t like you to play with other children of the society. Your parents are —–parents.
Answer
authoritarian
Q1187. The process through which a child learns about the market, products and services is known as
Answer
consumer socialisation
Q1188. —– component of culture refers to the belief that separates right and wrong.
Answer
Ideological
Q1189. Individuals are born with culture, it is—–
Answer
learnt
Q1190. —– values represent our core value system.
Answer
Global
Q1191. Freedom, equality etc. come under —– values.
Answer
terminal
Q1192. In —– observation, the researchers themselves become an active part of the environment that they are studying.
Answer
participant
Q1193. Rokeach Value Survey system was developed by social psychologist —–
Answer
Milton Rokeach
Q1194. A person acquires an art piece for the pleasure of owning it. This is an example of —–
Answer
terminal materialism
Q1195. We can also enjoy delicious American food in India. This is because of the fact that culture is
Answer
shared
Q1196. Marketers have to constantly keep a track of cultural changes. This is because culture is not
Answer
static
Q1197. You bought a jacket so that you get protection form cold in winters. This is called —–materialism.
Answer
instrumental
Q1198. Tribal groups normally have different living styles than other people. This is called sub-cultural
Answer
exclusion
Q1199. People in north celebrate Diwali and people in south celebrate Onam. This is called sub-cultural —–
Answer
homogeneity
Q1200. Different food items are popular in different parts of India. This relates to —– sub-culture.
Answer
regional
Q1201. Products like Chayavanprash and Zandu Kesari are mostly targeted at —– and —–
Answer
kids, older people
Q1202. Sheena doesn’t want to work but works to second her husband’s income. She may be put under the category of —– woman.
Answer
trapped working
Q1203. Foreign companies need to study the —– and —– of various countries they wish to enter.
Answer
culture, sub-culture
Q1204. Fixed office working hours represents —– time perspective.
Answer
mono-chronic
Q1205. Verka, a strong regional player in Dairy business is a brand that belongs to the state of—–
Answer
punjab
Q1206. You and your friend were born in 1980s. You both belong to the same —–
Answer
generation/age cohort
Q1207. —– refers to the generally accepted behaviour in social gatherings
Answer
Etiquette
Q1208. Ads of men’s creams show that men also need to be fair, can be a source of —– and may lead to purchase of the cream.
Answer
problem recognition
Q1209. You have fever and you need some medicine. You decide to buy the same medicine that you bought the last time you had fever. This may be termed as —– decision making.
Answer
nominal
Q1210. You are facing dandruff problems and ask a friend to advise you on which brand’s shampoo to buy. This may be termed as —– decision making.
Answer
limited
Q1211. You want to buy new shoes and you select a few brands from which you will choose. These options represent your —–
Answer
evoked
Q1212. After Sales Service is becoming more important due to —– of products purchased by consumers.
Answer
post purchase evaluation
Q1213. You are going to buy car for the first time. This will involve —– decision making.
Answer
extended
Q1214. The need for AC repair and tyre puncture repair are both —– problems.
Answer
unplanned
Q1215. —– problems like need for salt, mobile recharge, snacks etc. require immediate action by the consumers.
Answer
Routine
Q1216. Problem recognition is —– process.
Answer
continuous
Q1217. You want to buy a digital camera and you are sure that you are not going to buy a Polaroid or Kodak. These brands are a part of your —– set.
Answer
Inept
Q1218. You are likely to follow the advice given by opinion leader (Designer) Manish Malhotra if you are looking to buy —–
Answer
clothes/designer clothes
Q1219. —– adopt a product when it is in its maturity stage but more towards decline.
Answer
Late majority
Q1220. Mobile phones come in the category of—– innovations.
Answer
Continuous
Q1221. Colour Television is a —– innovation.
Answer
Dynamically continuous
Q1222. DVD players nowadays come with a USB port. This is a —– innovation.
Answer
Functional
Q1223. You will seek help of an opinion leader when your involvement in purchase decision is —–
Answer
High
Q1224. You buy a cell phone on the day of its launch. You are an —–
Answer
innovators
Q1225. —– are most likely to be opinion leaders and influence others.
Answer
Early Adopters
Q1226. Online shopping and tele-shopping do save time but still many don’t like to shop on web or on phone. This is to —– barrier.
Answer
usage
