Q1122. A personality test was conducted to test your self-confidence. Such a test is known as —–personality test.
Answer
single Trait
Q1123. You have high level of dogmatism. You will be —– to adopt a new product.
Answer
resistant
Q1124. Extended self consists of self plus —–
Answer
possessions
Q1125. Every individual sees herself/himself as having certain attributes and qualities and values them. This is known as their—–
Answer
self concept
Q1126. According to CAD Theory, —– individuals need more love and affection than others.
Answer
compliant
Q1127. According to —–, a considerable size of human mind can be unconsciously motivated.
Answer
freud
Q1128. A premium wristwatch company reduced the price of a watch, which earlier sold for lakhs by 200. It relates to —– threshold.
Answer
differential
Q1129. Brand name and logo of the company can also act as—–
Answer
stimuli
Q1130. You want to buy a new LCD; therefore, you look for LCD advertisements on TV. This is selective
Answer
exposure
Q1131. You don’t like a particular actor so you change the channel when ad featuring him is aired. This is perceptual —–
Answer
blocking
Q1132. The selection of stimulus depends on an individual’s past experiences and his —–
Answer
motives
Q1133. Gestalt means pattern or —–
Answer
configuration
Q1134. People perceive even an incomplete but known symbol as complete. This relates to the—–principle.
Answer
closure
Q1135. You bought a branded DVD player and were not satisfied with its performance so you decide not to buy any product of that particular brand. This is called —–
Answer
halo effect
Q1136. —– prices serve as the basis for comparison of different brands’ prices.
Answer
reference
Q1137. Maximum acceptable price is referred to as —– price.
Answer
plausible low
Q1138. Brand advertisements, the labels, the packaging, discounts etc. are —–, that have the potential to motivate consumers.
Answer
cues
Q1139. —– learning believes that the learning happens through a connection between stimulus and response.
Answer
Behavioural
Q1140. Whenever a consumer sees the ad of Cadbury’s chocolate, he feels like eating one. This type of behaviour is called —– to stimuli.
Answer
response
Q1141. A brand shows its ad too frequently on television and as a result the viewers loose interest in that ad. This effect is called —–
Answer
advertisement wear out
Q1142. The ads for Set Wet and Denver deodorants usually rely on—– reinforcement.
Answer
negative
Q1143. An attempt to mould consumer behaviour by gradually guiding their learning, is referred to as
Answer
shaping
Q1144. Set Wet Deodorant and Set Wet Shampoo is case of —– extension.
Answer
product category
Q1145. The learning that occurs as a consequence of a mental activity is called —– learning.
Answer
cognitive
Q1146. Lifebuoy Soap and Lifebuoy Liquid is an example of—– extension.
Answer
product form
Q1147. You get excited whenever you think of visiting Goa. This relates to the theory of —–
Answer
classical conditioning
Q1148. You watch an ad of Deodorant that shows if you don’t use that deodorant girls will run away from you and you decide to buy it. Here —– function plays a role.
Answer
ego-defensive
Q1149. Sometimes you feel like eating a particular brand of chocolates sometimes you don’t. This relates to —– component of your attitude.
Answer
affective
Q1150. You hold certain beliefs about some features of a particular product. Those beliefs are called
Answer
salient
Q1151. An advertisement says that their biscuits contain proteins and carbohydrates and provide nutrition. This ad reflects the —– function of attitude.
Answer
utilitarian
Q1152. You saw 10 advertisements in a day but remembered only 4 which were related to bikes because you want to buy a bike. This shows —– function of attitude.
Answer
knowledge
Q1153. You think that Nano must be a quality car as it is manufactured by Tata Motors. Here —–component of attitude comes into play.
Answer
cognitive
Q1154. Attitudes vary as per moods of individual. This shows that attitudes cannot be —–
Answer
measured
Q1155. Maruti Suzuki SX4 advertises itself as a car built for MEN. This appeals to the —– function of attitude.
Answer
value expressive
Q1156. Conative component of attitude is treated as —– to buy.
Answer
intention
Q1157. —– model predicts individual’s attitude towards purchase in a better manner than Attitude-towards-Object Model.
Answer
Fishbein’s Behavioural Intentions Model
Q1158. While purchasing property, a middle income consumer will form positive or negative attitudes as a result of —–
Answer
detailed information processing
Q1159. Reliance Broadband promises to give consumers to give super fast internet speed. They are trying to change consumer attitudes placed on —–
Answer
product attributes
Q1160. American Express’ ‘Don’t leave home without it’ ads tried to change consumers’ —–
Answer
brand evaluations
Q1161. “I trust this brand and would like to taste its new range of potato chips”. This is a —– argument.
Answer
support
Q1162. Negative thoughts about the advertiser are termed as —–
Answer
source derogations
Q1163. Consumers often attribute their dissatisfaction with a product to others like makers of the product or the retailer from where they bought it. This is known as —– attribution.
Answer
external
Q1164. You bought an expensive wardrobe for yourself but now think that you paid more for what you got. This situation is known as —–
Answer
cognitive Dissonance
Q1165. You bought a t-shirt from sale which is non returnable. In such a case, you are likely to experience —– dissonance.
Answer
more
Q1166. You use All Clear Dandruff shampoo and feel that you like the shampoo. This relates to —–theory.
Answer
attribution
Q1167. Cognitive dissonance theory was given by —–
Answer
Leon Festinger
Q1168. You are a member of economics club of your college. The club can be referred to as —– group.
Answer
secondary Influence
Q1169. You are the marketing manager of your company but you want to become the marketing head. This is your —– group.
Answer
anticipatory aspiration
Q1170. You drink a particular brand of soft drink because your favorite actor endorses it. You belong to a —– group.
Answer
symbolic aspiration
