Q1081: A learned pre-disposition to behave in a consistently favourable or un-favourable manner towards an object is called as —
Answer
stimulus
Q1082: Celebrities can be used in an advertisement for testimonial endorsement, as an actor and —
Answer
ambassador
Q1083: Try component attitude model consist of three major components namely conative, cognitive and —
Answer
conation
Q1084: A set of large number of mental of verbal statement (I believe that…) that reflect a person’s assessment of something is called as —
Answer
Ideal self-image
Q1085: Freud proposed that the human personality consists of three interacting system namely super ego, ego and —
Answer
ID
Q1086: Two or more person related by blood, marriage or adoption who reside together are called as —
Answer
group
Q1087: JND stands for —
Answer
Just Noticeable Difference
Q1088. You buy a chair for your office; you may be termed as a —– consumer.
Answer
organizational
Q1089. Sam likes to buy t-shirts from ‘The Tee Point Store’ only; he is a —– of the store.
Answer
customer
Q1090. Sara bought an ice cream for Jason. In this case Sara is —– and Jason is —–
Answer
buyer, User
Q1091. In your family, your mother decides what groceries to buy; she assumes the role of a —–
Answer
decider
Q1092. MNS Machinery lays a great deal of emphasis on performance and features of their machines. This relates to the —– orientation.
Answer
product
Q1093. ABC motors produce some highest quality cars with little or no customization. This is often called as —–
Answer
marketing myopia
Q1094. CDC Soft Drinks Company ensures that only their drinks are available at every food joint. This relates to the —– orientation.
Answer
selling
Q1095. News Today magazine publishes its magazines in various regional languages . This relates to the —– concept.
Answer
marketing
Q1096. Victor realizes that his family needs a bigger car now and looks for options available in the market. He is an —–
Answer
initiator
Q1097. Vice President of ASD Garments rolled out different communication campaigns for north, south, east and west zones. They have done a market —–
Answer
segmentation
Q1098. While launching a new sales promotion or communications campaign —– study may be fruitful.
Answer
qualitative
Q1099. When you collect data form web, you get —– data.
Answer
secondary
Q1100. If the marketers want to know the inner feelings of the consumers, they should resort to —– method.
Answer
depth interview
Q1101. You were shown a image and asked to describe it. You actually went through a —– test.
Answer
thematic Apperception
Q1102. If you are interviewed by a marketer face to face at your home or in any retail outlet . This technique is called —– intercept.
Answer
mall
Q1103. Checklist questionnaires are actually —– questionnaires.
Answer
close ended
Q1104. In semantic differential scale, the respondents have to mark their preferences in between the —– attributes related to a product or service.
Answer
bipolar
Q1105. If a bank wants to find out about individual attitude and perception towards the services of the bank, then the most appropriate technique is to use —– method.
Answer
observation
Q1106. The target population that would be sampled is known as —–
Answer
universe
Q1107. —– studies are undertaken to identify the cause and effect relationship.
Answer
Casual
Q1108. —– and wants are never ending. One need gets satisfied, another need becomes active.
Answer
Utilitarian
Q1109. You brought an AC to keep your room cool during summers. This need relates to —– need.
Answer
situational
Q1110. You saw a poster of a recent movie and suddenly you wanted to watch that movie. This is a —–arousal.
Answer
self-actualization
Q1111. As per Maslow’s hierarchy, an urge to go bungee jumping is a —– need.
Answer
needs
Q1112. You like Aishwarya Rai so you buy products endorsed by her. This type of arousal is called —– arousal.
Answer
emotional
Q1113. The level of motivation would depend on —–
Answer
importance of purchase
Q1114. A need can be defined as felt state of deprivation of some basic —–
Answer
satisfaction
Q1115. Need for power is —– need.
Answer
acquired
Q1116. Psychogenic motives focus on satisfying —– needs of the individuals.
Answer
psychological
Q1117. The main tool used in motivational research is —–
Answer
depth-interview
Q1118. You want to become a marketing manager of a MNC firm. This shows your —– self.
Answer
ideal
Q1119. You want to look fair so that people from opposite sex are attracted to you. This relates to —–according to Freud.
Answer
super-ego
Q1120. You believe in ethics and would not do any wrong activities even if it is profitable. You belong to —– personality type
Answer
super-ego
Q1121. —– believed that people try to achieve rational goals.
Answer
Alfred Adler
