Q1041. Each consumer is unique in terms of his or her –
a. Ambitiousness
b. Competitiveness
c. Conservatism/liberalism and degree of extroversion
d. All of the above.
Answer
d. All of the above.
Q1042. Though personality is subject to change –
a. But it takes time for an individual’s personality to change
b. But an unusual thing must happen for an individual’s personality to change
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1043. Superego –
a. Inhibits the impulses of the id
b. Influences the individual toward conforming to all of the moral principles
c. Both a & b
d. None of the above
Answer
c. Both a & b
Q1044. Ego –
a. Mediates between the impulses of the id and the inhibitors of the superego
b. Shows the individual ways of satisfying his needs in socially acceptable ways thus creating balance in the individual
c. Both a & b
d. All of the above.
Answer
c. Both a & b
Q1045. One whose personality is of compliant type –
a. He want to love others
b. He expects that others will accept him
c. He expects that others will need and appreciate him
d. All of the above.
Answer
d. All of the above.
Q1046. Detached type of individuals –
a. Normally avoid responsibility
b. Do not like to be dependent on others
c. Cannot trust anyone surrounding them
d. All of the above.
Answer
c. Cannot trust anyone surrounding them
Q1047. A trait is more specifically defined as –
a. Any distinguishable way in which one individual differs from another
b. Any relatively enduring way in which one individual differs from another
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1048. Attitudes play an important role –
a. In the process of evaluation of alternatives
b. In the process selection of a particular brand of a product
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1049. Attitude study is important for the marketers in the sense that –
a. It affects consumers’ selective processes
b. It affects consumers’ learning
c. It affects consumers’ buying decision making
d. All of the above.
Answer
d. All of the above.
Q1050. Attitude study may contribute in decisions regarding –
a. New product development
b. Repositioning of existing products
c. Creating advertising campaigns
d. All of the above.
Answer
d. All of the above.
Q1051. Product usage tends to increase –
a. As consumers’ attitudes toward a product become more favorable
b. As consumers’ attitudes toward a product grow less favorable
c. Both a & b
d. None of the above.
Answer
a. As consumers’ attitudes toward a product become more favorable
Q1052. It is likely that consumers may change their attitudes toward the existing products –
a. If they are not exposed to the new ones
b. If they are exposed to the new ones
c. Both a & b
d. None of the above.
Answer
b. If they are exposed to the new ones
Q1053. Attitude covers –
a. Feelings, such as likes and dislikes
b. Disposition to act or not to act because of such feelings and beliefs
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1054. Consumers’ attitudes are mixtures of –
a. Beliefs and feelings to behave in particular ways
b. Beliefs, feelings, and tendencies to behave in particular ways
c. Feelings and tendencies to behave in particular ways
d. None of the above.
Answer
b. Beliefs, feelings, and tendencies to behave in particular ways
Q1055. Which of the following is an important aspect of an attitude?
a. Attitudes are learned
b. Attitudes are predispositions to respond
c. Attitudes have degree and intensity
d. All of the above.
Answer
d. All of the above.
Q1056. The evaluative aspect of an individual’s attitude is usually based ona. His knowledge about different aspects of the attitude object
b. His beliefs on these aspects
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1057. Feeling or affect component of an attitude relates to –
a. Positive emotional reactions to the attitude object
b. Negative emotional reactions to the attitude object
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1058. The adjustive function of an attitude is a recognition of the fact that–
a. People try to maximize the rewards in their external environment
b. People try to minimize the negative consequences
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1059. An individual favoring a political party with the hope that he will be benefited if the party assumes power is an example of –
a. Instrumental, adjustive, or utilitarian attitude
b. Ego-defensive attitude
c. Value expression attitude
d. All of the above.
Answer
a. Instrumental, adjustive, or utilitarian attitude
Q1060. Adjustment function of an attitude may be related to –
a. The affective component of the tripartite or the three component attitude model
b. The action tendency component of the tripartite or the three component attitude model
c. The cognitive component of the tripartite or the three component attitude model
d. None of the above.
Answer
b. The action tendency component of the tripartite or the three component attitude model
Q1061. Through ego-defensive function, an individual protects himself –
a. From acknowledging the basic truths about himself
b. From the harsh realities in his external world
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1062. Ego-defense basically includes the mechanisms of protecting one’s ego –
a. From one’s unacceptable impulses
b. From the knowledge of threatening forces from within
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1063. Ego-defense may lead –
a. To the projection of one’s own weaknesses onto others
b. To the attribution of one’s shameful desires to others
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1064. The value expression function is the central to the doctrines of ego psychology which emphasize the importance of –
a. Self-expression
b. Self-development
c. Self-realization
d. All of the above.
Answer
d. All of the above.
Q1065. Knowledge function of an attitude helps the individual –
a. In evaluating the world around him
b. To develop positive or negative attitude toward the attitude object
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1066. An attitude scale involves a series of –
a. Phrases about the attitude object
b. Adjectives about the attitude object
c. Sentences about the attitude object
d. All of the above.
Answer
d. All of the above.
Q1067. Measurement of consumers’ attitudes may help marketers –
a. To bring appropriate changes in their products to make them more favorable to the target consumers
b. To segment markets more effectively
c. To develop most appropriate communication strategies
d. All of the above.
Answer
d. All of the above.
Q1068. Purchase intentions are based on –
a. Information search
b. Alternative evaluation
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1069. One may wrongly include or exclude products from his evoked set of alternatives –
a. By misunderstanding promotion
b. By misunderstanding other sources of information
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1070. If a customer decides to buy, a series of related decisions must be made regarding –
a. Features, prices, warranties and installation
b. Credit, where and when to make the actual purchase
c. How to take delivery, the method of payment, and other related issues
d. All of the above.
Answer
d. All of the above.
Q1071. Consumers prefer shops –
a. Where they feel comfortable
b. Which correspond with their liking and values as well as status
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1072. Personal motives include –
a. Role playing, diversion and self-satisfaction
b. Learning about new trends and physical activity
c. Sensory stimulation marketplace characteristics
d. All of the above.
Answer
d. All of the above.
Q1073. Social motives include –
a. Social experience outside home
b. Communication with others having a similar interest
c. Peer group attraction, status and authority, and pleasure of bargaining
d. All of the above.
Answer
d. All of the above.
Q1074. One may shop to interact with people –
a. Sharing same needs
b. Sharing same feelings
c. Sharing same beliefs, and attitudes
d. All of the above.
Answer
d. All of the above.
Q1075. Some of the commonly used store-related attributes are:
a. Location of the store, store image and retail advertising
b. Store design and physical facilities
c. Store size, product variety available, and, behavior of store salespeople
d. All of the above.
Answer
d. All of the above.
Q1076. Some of the consumer-related characteristics influencing store selection are:
a. Perceived risk and consumer confidence
b. Family characteristics, and shopping orientation
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1077. Some of the in-store variables responsible for deviation in consumer behavior are:
a. Store layout and traffic patterns
b. Store atmosphere, point-of-purchase displays (POP), and product shelving
c. Product pricing strategies of the store, stockouts, sales personnel, and packaging
d. All of the above.
Answer
d. All of the above.
Q1078: Three most important physiological needs for food, clothing and —
Answer
housing
Q1079: The process of selection organization and interpretation stimuli into a meaningful picture is called as —
Answer
perception
Q1080: The four basic functions of a family are economic, well being, emotional support, suitable family lifestyle and —
Answer
family security
