Q1001. It has been found from different studies that?
a. Advertising phrased in concrete term will attract more attention than will advertisements phrased in abstract and general terms
b. Advertising phrased in detailed term will attract more attention than will advertisements phrased in abstract and general terms
c. Advertising phrased in specific term will attract more attention than will advertisements phrased in abstract and general terms
d. All of the above.
Answer
b. Advertising phrased in detailed term will attract more attention than will advertisements phrased in abstract and general terms
Q1002. Major individual response factors are:
a. Interest, attention, needs/motives, and past experiences
b. Personality, and attitudes
c. Values, and mental set
d. All of the above.
Answer
d. All of the above.
Q1003. Individuals use cues to perceive?
a. Situations or objects
b. Stores
c. Persons or any other thing
d. All of the above.
Answer
d. All of the above.
Q1004. Perceptual threshold is basically –
a. The point of minimum stimulus needed to produce perception
b. The point of maximum stimulus needed to produce perception
c. Increase in stimulus needed to produce perception
d. All of the above.
Answer
a. The point of minimum stimulus needed to produce perception
Q1005. Consumers tend to perceive those things or objects?
a. That are meaningful to them
b. That are consistent with their experiences and beliefs
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1006. Marketers know that –
a. Selectivity is a basic principle of consumer behavior
b. Distortion is a basic principle of consumer behavior
c. Both a & b
d. All of the above.
Answer
a. Selectivity is a basic principle of consumer behavior
Q1007. A particular consumer may think that?
a. Higher price suggest inferior quality
b. Higher price suggest superior quality
c. Both a & b
d. None of the above.
Answer
b. Higher price suggest superior quality
Q1008. Perception of a brand is influenced by?
a. The individual’s mood of frame of mind, and his physical abilities to experience sensation
b. The individual’s personality and motivation
c. The individual’s social and physical context in which he is perceiving the brand
d. All of the above.
Answer
d. All of the above.
Q1009. One’s perception of a brand is also influenced by?
a. The size, color, shape, quality, service, characteristics of the brand
b. The distinctiveness, advertising, and packaging of the brand
c. The name /image of the producing company and stores where it is sold
d. All of the above.
Answer
d. All of the above.
Q1010. In order to know how price is being perceived by consumers, a marketer may ask him, questions like?
a. “Does a relationship exist between a product’s price and its perceived quality”?
b. “Are product prices ending with an odd number perceived differently than prices ending in an even number”?
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1011. The standard price set by a consumer of a product category may be derived in a number of ways, such as?
a. By averaging prices
b. By referring to the price of the leading brand
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1012. The degree of risk that a consumer perceives, varies –
a. With the costs at stake in a decision
b. With the buyers’ degree of certainty that the outcome of the decision will be satisfactory
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1013. The perception of risk arises from?
a. Uncertainty that the product will match the buying
b. Fear of consequences relating to the product’s performance
c. Fear of consequences relating to the product’s quality and its ability to fulfill social and psychological needs
d. All of the above.
Answer
d. All of the above.
Q1014. Perceived risk may be?
a. Physical
b. Financial
c. Social
d. All of the above.
Answer
d. All of the above.
Q1015. Marketers may help reducing risks perceived by the consumers by –
a. Offering facilities like money-back guarantees
b. Offering facilities like exchange of unsatisfactory merchandise
c. Both a & b
d. None of the above
Answer
c. Both a & b
Q1016. A consumer may reduce or eliminate perceived risk by –
a. Reading articles on use tests
b. Reading or listening to advertisements
c. Both a & b
d. None of the above.
Answer
Q12. A consumer may reduce or eliminate perceived risk by –
Q1017. Motivation is related to –
a. Expectations
b. Needs
c. Wants
d. All of the above.
Answer
d. All of the above.
Q1018. Number of buying motives may prompt a consumer to purchase an article such as?
a. Fear, desire for money and vanity
b. Pride, fashion and possession
c. Affection, comfort, sex or romance
d. All of the above.
Answer
d. All of the above.
Q1019. Motive can be defined as?
a. A drive for which an individual seeks satisfaction
b. An urge for which an individual seeks satisfaction
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1020. Consumers purchase any good as a result of certain mental and economic forces?
a. That create desires that they know can be satisfied by the goods offered for purchase
b. Wants that they know can be satisfied by the goods offered for purchase
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1021. Hierarchy of needs approach is based on?
a. Four assumptions
b. Three assumptions
c. Two assumptions
d. Six assumptions.
Answer
a. Four assumptions
Q1022. Abraham Maslow classifies motivational life in terms of?
a. Fundamental needs or goals
b. Any listing of drives in the ordinary sense of instigation
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1023. Belongingness need is filled by –
a. Religious organizations
b. Clubs
c. Family associations
d. All of the above.
Answer
d. All of the above.
Q1024. Luxury product are often bought to fulfill?
a. Ego needs
b. Self-esteem needs
c. Self-actualization
d. None of the above.
Answer
a. Ego needs
Q1025. Ego drives or motives are?
a. Influenced by morality
b. Influenced by ethics
c. Both a & b
d. None of the above.
Answer
d. None of the above.
Q1026. Motives, which often operate?
a. At a subconscious level are difficult to measure
b. At a conscious level are difficult to measure
c. At a unconscious level are difficult to measure
d. None of the above.
Answer
a. At a subconscious level are difficult to measure
Q1027. Marketers generally require two types of information regarding consumers. They are –
a. Quantitative and objective
b. Quantitative and qualitative
c. Qualitative and subjective
d. None of the above.
Answer
b. Quantitative and qualitative
Q1028. Motivation research is the currently popular term used to describe the use of?
a. Psychological techniques to obtain a better understanding of why people respond as they do to products
b. Psychiatric techniques to obtain a better understanding of why people respond as they do to products
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1029. Motivational research helps to predict?
a. How people react in a given marketing situation
b. How people receive a new product design
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1030. Major types of motivation research used in marketing are?
a. Experience and Knowledge Technique, and Traditional or Questionnaire Technique
b. Interview Technique, and Projective Techniques
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1031. Experience and Knowledge Technique is based on –
a. Marketers’ own experience
b. Marketers’ intuition
c. Both a & b
d. None of the above
Answer
c. Both a & b
Q1032. The depth interview technique is described as –
a. Casual technique of motivation research
b. Conversational technique of motivation research
c. Free-flowing technique of motivation research
d. All of the above.
Answer
d. All of the above.
Q1033. Which of the following is a principle of the projective technique?
a. Their specific purpose is not apparent
b. The projective device is ambiguous self-actualization
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1034. The major projective techniques used in marketing are?
a. Word association test and sentence completion test
b. The thematic appreciation test and paired picture test
c. The cartoon test and psychodrama
d. All of the above.
Answer
d. All of the above.
Q1035. Which of the following is a defense mechanism?
a. Repression
b. Displacement
c. Identification
d. All of the above.
Answer
a. Repression
Q1036. One individual is different from the other –
a. In physical aspects
b. In personality type
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1037. Personality influences –
a. What a person buys
b. Where he buys from
c. How he buys
d. All of the above.
Answer
d. All of the above.
Q1038. According to some, personality of an individual is –
a. Sum total of his hereditary characteristics
b. Sum total of his childhood experiences
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q1039. Personality is the sum total of –
a. An individual’s patterned characteristics
b. An individual’s enduring, interacting characteristics
c. An individual’s interacting characteristics
d. All of the above.
Answer
d. All of the above.
Q1040. In any one person, certain personality traits dominate others as a result of which people are labeled as –
a. Aggressive or compliant
b. Aloof or friendly
c. Charismatic or obnoxious
d. All of the above.
Answer
d. All of the above.
