Q921. The family that is established by marriage is known as –
a. The conjugal family
b. Family of procreation
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q922. The role and influence of family members in consumer decision making varies depending on –
a. The product
b. Family characteristics
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q923. Some of the important values of our culture are –
a. Retaining traditions
b. Organized religion
c. Conventional marriage and having children
d. All of the above
Answer
d. All of the above
Q924. As more women are finding employment outside home –
a. They can give less time taking care of their children
b. They can give less time educating their children
c. Certain values and norms
d. Both a & b.
Answer
c. Certain values and norms
Q925. A role is –
a. A set of actions and activities
b. A set of actions and activities that a person in a particular position is supposed to perform
c. A set of actions and activities that a person in a particular position is supposed to perform, based on the expectations of the individual
d. A set of actions and activities that a person in a particular position is supposed to perform, based on the expectations of both the individual and the surrounding persons.
Answer
d. A set of actions and activities that a person in a particular position is supposed to perform, based on the expectations of both the individual and the surrounding persons.
Q926. In our culture, wives usually play –
a. Emotional roles
b. Expressive roles
c. Both a & b
d. All of the above
Answer
c. Both a & b
Q927. The purchasing behavior and activities that make up a man’s role as father are determined by –
a. The expectations that he, and his children have regarding the behavior of a father
b. The expectations that his wife, and his children have regarding the behavior of a father
c. The expectations that he, and his wife have regarding the behavior of a father
d. The expectations that he, his wife, and his children have regarding the behavior of a father.
Answer
d. The expectations that he, his wife, and his children have regarding the behavior of a father.
Q928. Religious subculture may –
a. Shape family consumption
b. Determine significantly the roles of husbands and wives in the family unit
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q929. Climatic condition of a particular region –
a. May dictate the pattern of housing
b. May dictate clothing consumption of families
c. Both a & b
d. None of the above
Answer
c. Both a & b
Q930. In the middle class families husbands and wives are found to enjoy their leisure –
a. Jointly alongwith the children
b. Jointly
c. Independently
d. None of the above.
Answer
a. Jointly alongwith the children
Q931. Most of the family related purchase decisions in the upper classes are usually taken by –
a. The husbands
b. The wives
c. Husbands and wives jointly
d. None of the above.
Answer
b. The wives
Q932. Families are likely to assume –
a. Same lifestyles of their close friends, and acquaintances by buying similar types of products
b. Same lifestyles of their close friends, and acquaintances by buying similar types of products and services as well as selecting same brands and stores
c. Same lifestyles of their close friends, and acquaintances by buying similar types of products and services
d. None of the above.
Answer
b. Same lifestyles of their close friends, and acquaintances by buying similar types of products and services as well as selecting same brands and stores
Q933. The basic assumption underlying the family life cycle approach is that
–
a. Most households pass through an orderly progression of stages,
each with its own features, financial position, and purchasing patterns most households pass through an orderly progression of stages, each with its own features
c. Most households pass through an orderly progression of stages,
each with its own financial position, and purchasing patterns
d. None of the above.
Answer
a. Most households pass through an orderly progression of stages,
Q934. In the full nest – 2 stage, family buys –
a. More of the food items, children clothing, and bicycles
b. More of the junior sports equipment, and larger sized items such as bigger TVs and refrigerators
c. More of the larger sized items such as bigger TVs and refrigerators, musical instruments and so on
d. All of the above.
Answer
d. All of the above.
Q935. The younger ones in the family are found to –
a. Be more sentimental
b. Be more emotional
c. Expect their anxieties to be released by others
d. All of the above.
Answer
d. All of the above.
Q936. Reality says that, children exert –
a. Substantial control over family related purchase decisions
b. Substantial influence on family related purchase decisions
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q937. Children usually start influencing family purchase decisions –
a. As soon as they learn the basic communication skills
b. As soon as they are sent to schools
c. Both a & b
d. None of the above.
Answer
a. As soon as they learn the basic communication skills
Q938. Teenagers are likely to become involved in decisions to purchase –
a. Home computers and stereo systems
b. Furniture and durables
c. Automobiles
d. All of the above.
Answer
d. All of the above.
Q939. The extent of children’s decision making influence varies –
a. From product to product
b. From family to family
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q940. Children participate much more in –
a. Problem recognition stage of purchase decision
b. Later decision stages
c. Both a & b
d. All of the above.
Answer
a. Problem recognition stage of purchase decision
Q941. When children grow older, they like to take independent purchase decisions in case of certain specific items such as –
a. Under garments
b. Shoes
c. Dress materials
d. All of the above
Answer
d. All of the above
Q942. The behaviors that children display are shaped by –
a. Their basic values
b. Their attitudes
c. Their interaction and orientation
d. All of the above
Answer
d. All of the above
Q943. The influence of parents on children’s behavior depends –
a. When they find the purchase difficult
b. When they find the purchase involve more money –
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q944. In general, the influence of parents on children’s behavior depends –
a. On the product or service in question
b. On the problem context.
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q945. Children rely on peers for purchase decisions –
a. To identify themselves with a particular group
b. To satisfy their psychological needs
c. To satisfy their social, or physical needs
d. All of the above.
Answer
d. All of the above.
Q946. It is found from different studies that –
a. Lower class children enjoy more freedom from their families in taking purchase decisions
b. Middle class children enjoy more freedom from their families in taking purchase decisions
c. Upper class children enjoy more freedom from their families in taking purchase
d. None of the above.
Answer
a. Lower class children enjoy more freedom from their families in taking purchase decisions
Q947. The involvement of family members in the evaluation process depends on –
a. The type of product considered
b. The difficulty of the purchase situation
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q948. In case of costly items –
a. Husbands usually take price decisions
b. Wives usually take price decisions
c. Children usually take price decisions
d. Joint decision is taken.
Answer
a. Husbands usually take price decisions
Q949. Our consumption decisions are the outcomes of?
a. Our past experiences
b. Our learning
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q950. Some of the learning occur?
a. Intentionally
b. Unintentionally
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q951. Appreciation of learning and memory processes can aid our understanding of?
a. How frequently to repeat advertising messages
b. How visual symbols, songs, and other techniques can facilitate consumers’ learning
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q952. Knowledge of learning principles can be useful in?
a. Understanding how consumers’ wants and motives are acquired
b. Understanding how consumers’ tastes are developed
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q953. Psychologists broadly describe learning as?
a. Relatively permanent changes in thought
b. Relatively permanent changes in thought and behavior that result from experience
c. Relatively permanent changes in behavior that result from experience
d. All of the above.
Answer
b. Relatively permanent changes in thought and behavior that result from experience
Q954. Michael L. Ray defines learning as the more or less permanent acquisition of tendencies?
a. To behave in particular ways in response to particular situations or stimuli
b. To behave in particular ways
c. Both a & b
d. None of the above.
Answer
a. To behave in particular ways in response to particular situations or stimuli
Q955. Learning occurs when consumers respond to a stimulus?
a. Are rewarded with need satisfaction
b. Are penalized by product failure
c. Both a & b
d. All of the above.
Answer
c. Both a & b
Q956. Cues are weaker stimuli that direct the individual’s responses to the drive by determining?
a. How it will occur
b. When it will occur
c. Where it will occur
d. All of the above.
Answer
d. All of the above.
Q957. A response is the overt behavior the individual takes in?
a. Reacting to the drives
b. Reacting to cues
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q958. Reinforcement occurs?
a. When the response is followed by satisfaction
b. When the response is followed by dissatisfaction
c. When the response is followed by a punishment
d. None of the above.
Answer
a. When the response is followed by satisfaction
Q959. Behaviorist theory states that, learning occurs?
a. As a person responds to some stimulus by behaving in a particular way
b. As a person is rewarded for a correct response
c. As a person is penalized for an incorrect response
d. All of the above.
Answer
d. All of the above.
Q960. The cognitive approach to learning encompasses all the mental activities of humans as they work?
a. To solve problems
b. To cope with situations
c. Both a & b
d. None of the above.
Answer
c. Both a & b
