Q881. Which of the following variables Max Weber used to stratify societies?
a. Prestige and occupation
b. Possessions and interaction
c. Class consciousness and value orientation
d. All of the above.
Answer
d. All of the above.
Q882. Social classes are groups whose members share?
a. Similar values
b. Similar social status
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q883. From practical point of view, social class may best be understood by looking at?
a. The lifestyles of people
b. The incomes of people
c. Both a & b
d. None of the above.
Answer
a. The lifestyles of people
Q884. Which of the following is a characteristic of social class?
a. Bounded
b. Hierarchical
c. Mutually exclusive
d. All of the above.
Answer
d. All of the above.
Q885. The basic factors determining an individual’s class membership are?
a. Occupation, personal performance, possessions/ artifacts,interactions/ associations, and education
b. Occupation, personal performance, possessions/ artifacts,interactions/ associations, education, and influence
c. Personal performance, possessions/ artifacts, interactions/associations, education, and influence
d. Possessions/ artifacts, interactions / associations, education, and influence.
Answer
b. Occupation, personal performance, possessions/ artifacts,interactions/ associations, education, and influence
Q886. Generally, prestige ratings of occupations coincide with assumptions about?
a. Salary, or other monetary rewards, level of education, and social or political power
b. Salary, or other monetary rewards
c. Salary, or other monetary rewards, level of education, and social
d. Salary, or other monetary rewards, and social or political power.
Answer
a. Salary, or other monetary rewards, level of education, and social or political power
Q887. An individual’s class membership may be determined by?
a. The type of house where he lives
b. The type of house where he lives, and, automobile he drives
c. The type of house where he lives, clothing he wears, automobile he drives
d. None of the above.
Answer
c. The type of house where he lives, clothing he wears, automobile he drives
Q888. Individuals performing coordinating functions are treated as?
a. Members of middle class
b. Members of lower class
c. Both a & b
d. Members of upper classes.
Answer
d. Members of upper classes.
Q889. Which of the following is a non achievement status dimension?
a. Age, gender, and parents’ status
b. Age, and parents’ status
c. Gender, and parents’ status
d. None of the above.
Answer
a. Age, gender, and parents’ status
Q890. Under the reputational method, people are requested to measure the social position or rank of the people?
a. They know
b. They do not know
c. Both a & b
d. None of the above
Answer
a. They know
Q891. Under the subjective method, individuals rate themselves?
a. According to their own understanding
b. According to how they are viewed by others in the society
c. Both a & b
d. None of the above.
Answer
a. According to their own understanding
Q892. The objective method, in measuring social classes of individuals, use such demographic variables as?
a. Income and education
b. Occupation and education
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q893. The most widely used single item index is?
a. Income
b. Occupation
c. Class consciousness
d. Value orientation.
Answer
b. Occupation
Q894. Hollingshead Index of Social Position (ISP) method measured social classes along?
a. Two dimension
b. Three dimension
c. Four dimension
d. None of the above.
Answer
a. Two dimension
Q895. Which of the following is a characteristic of the members of upper class?
a. To exhibit a sense of social responsibility
b. Patronize fancy, expensive, and status shops
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q896. Upper-lower class composed of those?
a. Who have recently arrived at their wealth
b. Are not quite accepted by the upper-uppers
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q897. Upper-middle class composed of?
a. Moderately successful businessmen
b. Professionals
c. Owners of medium-sized companies
d. All of the above.
Answer
d. All of the above.
Q898. People of lower-middle class are?
a. Home and family oriented
b. Morally serious
c. Religious oriented
d. All of the above.
Answer
d. All of the above.
Q899. People of different social classes –
a. Buy different brands
b. Show different spending and saving patterns
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q900. Marketers are particularly interested in social class study, as there is a correlation between –
a. A consumer’s social status and his purchasing patterns
b. A consumer’s income and his purchasing patterns
c. A consumer’s family background and his purchasing patterns
d. A consumer’s occupation and his purchasing patterns.
Answer
a. A consumer’s social status and his purchasing patterns
Q901. Without having proper knowledge of social classes it is not possible for a marketer to devise appropriate strategies in areas ranging from?
a. Product development, to market segmentation, and finally to distribution
b. Product development, to market segmentation, to pricing, and finally to distribution
c. Market segmentation, to pricing, and finally to distribution
d. None of the above.
Answer
b. Product development, to market segmentation, to pricing, and finally to distribution
Q902. People of the upper-upper class –
a. Live graciously
b. Uphold family tradition and reputation
c. Care for the community
d. All of the above.
Answer
d. All of the above.
Q903. People of the upper-middle class are –
a. Highly achievement motivated
b. Career oriented
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q904. People of the upper-lower class look horizontally for –
a. Their norms
b. Their standards of behavior
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q905. People of the lower-lower class –
a. Treat their children poorly
b. Often live on a day to day basis
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q906. Lower class women enjoy?
a. Acquiring new clothes
b. Household items
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q907. Middle and upper class women enjoy?
a. Pleasant store environment
b. Store display
c. Excitement in shopping
d. All of the above.
Answer
d. All of the above.
Q908. Higher-class people spend more of their leisure time –
a. In reading magazines and books
b. Listening to the radios
c. Going to movies
d. All of the above.
Answer
d. All of the above.
Q909. Advertising portraying day-to-day life and solutions to practical problems can attract?
a. Lower-class people more
b. Upper-class people more
c. Middle-class people more
d. None of the above.
Answer
a. Lower-class people more
Q910. Marketers pay special attention to the family as a reference group because it is there that?
a. People are socialized
b. People are endowed with their initial social status
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q911. Consumer behavior analysts often address the family as a consumption unit, because?
a. Families make group purchasing decisions
b. Shape the consuming behavior of their members
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q912. A family is an important social unit for at least?
a. Two consumer related reasons
b. Three consumer related reasons
c. One consumer related reasons
d. None of the above.
Answer
a. Two consumer related reasons
Q913. Family structure specifies –
a. The power of each member
b. The responsibilities of each member
c. Activities, and role expectations of each member
d. All of the above.
Answer
d. All of the above.
Q914. A family may be defined as a group of two or more people related by–
a. Blood, living together in a household
b. Marriage, living together in a household
c. Adoption living together in a household
d. All of the above.
Answer
d. All of the above.
Q915. Persons constituting a family may be described as members of the most basic social group –
a. Who live together
b. Who interact to meet their personal and mutual needs
c. Both a & a
d. None of the above.
Answer
c. Both a & a
Q916. The relationships among the members of a family are characterized by
?
a. Mutual feelings and commitment
b. Intimacy and affection
c. Respect and obligation
d. All of the above.
Answer
d. All of the above.
Q917. Cohesion measures?
a. The intimacy
b. The degree of mutual feelings
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q918. Household consists of –
a. Single person who occupies a housing unit
b. A family that occupies a housing unit
c. Any group of unrelated persons who occupy a housing unit
d. All of the above.
Answer
d. All of the above.
Q919. A family household consists of?
a. Two or more persons living together
b. Two or more persons living together who are related by marriage
c. Two or more persons living together who are related by birth
d. All of the above.
Answer
d. All of the above.
Q920. The family into which one is born is known as –
a. The consanguine family
b. Family of orientation
c. Both a & b
d. None of the abov.
Answer
c. Both a & b
