Q841. Which of the following value is taught to children in the family?
a. Sharing and caring
b. Showing respect to seniors
c. Being affectionate to youngers
d. All of the above.
Answer
d. All of the above.
Q842. Actual self-concept is?
a. The way you view yourself
b. The way you want to be viewed or would like to view yourself
c. Both a & b
d. None of the above.
Answer
a. The way you view yourself
Q843. Self-concept is composed of?
a. The perceptions of one’s characteristics and abilities
b. The percepts and concepts of the self in relation to others and to the environment
c. The value qualities, which are perceived as, associated with experiences and objects
d. All of the above.
Answer
d. All of the above.
Q844. Which of following is a component of the concept “Looking-glassself”?
a. Your perception of how your behavior appears to others
b. Your perception of their judgements of your behavior
c. Your feelings about these judgements
d. All of the above.
Answer
d. All of the above.
Q845. Self-concept affects an individual’s?
a. Lifestyle
b. Consumption
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q846. A marketing manager must realize that?
a. Product design and price should be consistent with his consumers’ self-images
b. Product design, price, distribution, and promotion should be consistent with his consumers’ self-images
c. Product design, price and promotion should be consistent with his consumers’ self-images
d. None of the above.
Answer
b. Product design, price, distribution, and promotion should be consistent with his consumers’ self-images
Q847. A group “refers to two or more individuals who share –
a. A set of norms, values, or beliefs
b. Have certain implicitly or explicitly defined relationships to one another
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q848. Groups serve as one of the primary agents of –
a. Consumer socialization
b. His family members
c. His peers
d. All of the above.
Answer
a. Consumer socialization
Q849. Groups basically affect consumer behavior through?
a. The development
b. The enforcement of norms
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q850. Marketers are particularly interested in groups because they help managers –
a. Understand how consumer behavior develops
b. Taking appropriate marketing actions
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q851. You look to others to guide or reinforce your –
a. Basic beliefs and attitudes about
b. Basic beliefs and attitudes about morality,
c. Basic beliefs and attitudes about politics, and general behavior
d. All of the above.
Answer
d. All of the above.
Q852. Berkman and Gilson defined a reference group as the group whose perspective a person assumes in –
a. Forming attitudes
b. Forming visible behavior
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q853. Primary Reference Group is a group with which the person has?
a. Regular face-to-face association
b. Regular contact and of whose values, attitudes and standards of behavior he follows
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q854. Primary reference groups held together?
a. Not by informal rules
b. Not by formal rules but instead by the informal understandings shared by the members.
c. Both a & b
d. None of the above.
Answer
b. Not by formal rules but instead by the informal understandings shared by the members.
Q855. Primary reference groups help –
a. Developing one’s self-image
b. Evaluating one’s self-image
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q856. Secondary reference groups are characterized by?
a. Limited interaction among members
b. Intimate interaction among members
c. Both a & b
d. None of the above.
Answer
a. Limited interaction among members
Q857. Reference group influence is particularly potent in?
a. An informational vacuum
b. Taking purchase decision of unsought goods
c. Both a & b
d. None of the above.
Answer
a. An informational vacuum
Q858. Reference groups can influence usage of –
a. Product category
b. Product type
c. The brand
d. All of the above.
Answer
d. All of the above.
Q859. Norms of the informal groups are generally?
a. Unwritten
b. Well understood by the members
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q860. Which of the following is a factor determining the degree of conformity to group norms?
a. Type of group pressure
b. Similarity in occupation
c. Group decision making ability
d. All of the above.
Answer
d. All of the above.
Q861. Social structure and setting are –
a. Not rigid, rather subject to continuous change
b. Rigid, not subject to change
c. Not rigid, and not subject to continuous change
d. None of the above.
Answer
a. Not rigid, rather subject to continuous change
Q862. Technology has been identified as the major force –
a. Bringing economic change
b. Bringing socio-cultural change
c. Bringing legal change
d. None of the above.
Answer
b. Bringing socio-cultural change
Q863. People of a modern society?
a. Will have a positive attitudes toward change
b. Will possess advanced technology and skilled laborforce
c. Will have a general respect for education and science
d. All of the above.
Answer
d. All of the above.
Q864. Which of the following change is brought by modernization?
a. Geographic and social mobility
b. Changes the family structure
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q865. As new jobs are created in cities, rural people start migrating to cities with the hope of –
a. Getting employment
b. Enhancing economic condition
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q866. With the growing geographical and social mobility of people, they are stratified now according to their –
a. Wealth
b. Occupation
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q867. As women become heavily involved in income generating activities–
a. They cannot give much time to their children
b. They cannot give much time to other house-hold activities
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q868. People of a modern society tend to be guided by?
a. Secular beliefs
b. Science
c. Reasons
d. All of the above.
Answer
d. All of the above.
Q869. Urbanization is a worldwide phenomenon that accompanies?
a. Industrialization
b. Modernization
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q870. A suburb is a relatively small community –
a. Adjacent to a central city
b. Dependent upon a central city
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q871. Social and cultural patterns changed the women’s traditional role from
?
a. Happy homemaker to the professional career person
b. Happy homemaker to the househusband
c. Both a & b
d. None of the above.
Answer
a. Happy homemaker to the professional career person
Q872. As the general population grows older?
a. Demands for some products
b. Demands for some products subside
c. Both a & b
d. None of the above.
Answer
a. Demands for some products
Q873. Consumers differ from one another in the degree to which they possess –
a. Knowledge
b. Skills
c. Money
d. All of the above.
Answer
d. All of the above.
Q874. Every human society maintains a system of social stratification, or layering, through which members are assigned?
a. Ranks and grades
b. Positions
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q875. Rewards and responsibilities among people are?
a. Distributed equally
b. Not distributed equally
c. Distributed more
d. None of the above.
Answer
b. Not distributed equally
Q876. Persons in lower strata have?
a. Fewer access to money and power
b. Fewer access to money, power, prestige, and privilege
c. More access to money, but fewer access to power, prestige, and privilege
d. None of the above.
Answer
b. Fewer access to money, power, prestige, and privilege
Q877. The dominant status held by an individuals is known as –
a. ‘Prime status’
b. ‘Major status’
c. ‘Master status’
d. None of the above.
Answer
c. ‘Master status’
Q878. Social mobility is the ability of a person or a category of people?
a. To move from one level to another
b. To move from one level to another within the system
c. To exchange money for goods and services
d. All of the above.
Answer
b. To move from one level to another within the system
Q879. Under the caste system, major emphasis is placed upon?
a. Hereditary status
b. Money
c. Both a & b
d. None of the above.
Answer
a. Hereditary status
Q880. Estate from of stratification was based on –
a. Power
b. Alliances
c. Both a & b
d. All of the above.
Answer
c. Both a & b
