Q801. Marketing, now-a-days considered as a/an?
a. Local, regional, or national phenomenon
b. Multinational phenomenon
c. International phenomenon
d. Both b & c.
Answer
d. Both b & c.
Q802. Differences in cultures exist because?
a. The problem solving needs of various societies have not been the same
b. The incomes of people of various societies have not been the same
c. Cultural change
d. All of the above.
Answer
a. The problem solving needs of various societies have not been the same
Q803. Not only will solutions to problems of survival differ among cultures, but so will?
a. Related values
b. Ways of looking at events
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q804. People living in a fertile land will probably tend to build their way of life around?
a. The permanence of their homes
b. The seasonality of their agriculture
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q805. Some cultures equate time with?
a. Money
b. Importance
c. Work
d. Leisure.
Answer
b. Importance
Q806. Each culture has evolved its own rules regarding the –
a. Space around another person
b. His possessions
c. Both a & b
d. None of the above
Answer
c. Both a & b
Q807. In the US, excessive touching of others, even good friends, during conversation is?
a. Common
b. Not common
c. Expected
d. None of the above.
Answer
b. Not common
Q808. Cross-cultural study or research is a technique applied for comparing cultures on the basis of?
a. Similarities
b. Differences
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q809. The study of the underlying determinants of observed regularities such as the modal needs, goals, values, and beliefs of a society has been termed the study of?
a. ‘Explicit culture’
b. ‘Implicit culture’
c. ‘Cross culture’
d. None of the above.
Answer
b. ‘Implicit culture’
Q810. Cross-cultural studies in anthropology often focus upon?
a. Social organization
b. Child rearing
c. Belief systems
d. All of the above.
Answer
d. All of the above.
Q811. Understanding cross-cultures helps marketers making proper adaptations in their?
a. Product, and promotion policies
b. Product and pricing policies
c. Product and distribution policies
d. All of the above.
Answer
d. All of the above.
Q812. People’s views toward themselves determine their?
a. Approaches toward their lives
b. Objectives toward their lives
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q813. Cross-cultural analysis helps marketers in understanding meanings of
?
a. Time, space, friendship and agreements
b. Things, symbols, and etiquette across cultures and segments of a total culture
c. Both a & b
d. None of the above
Answer
c. Both a & b
Q814. Bicycles meets the recreational needs in the?
a. Developed countries
b. Underdeveloped countries
c. Both a & b
d. None of the above.
Answer
a. Developed countries
Q815. Each subculture, like a larger culture, has distinctive?
a. Values
b. Beliefs
c. Attitudes
d. All of the above.
Answer
d. All of the above.
Q816. Marketers are interested in identifying any subculture?
a. As a potential market for their products
b. As a potential competitive weapon
c. Both b & c
d. None of the above.
Answer
a. As a potential market for their products
Q817. The advertising of many products in a local newspaper like “Dainik Azadi” published from Chittagong, is an illustration of selling to?
a. Lifestyle
b. Subculture
c. Culture
d. None of the above.
Answer
b. Subculture
Q818. Which of the following could be a demographic variable used to analyze subculture?
a. Age and occupation
b. Income and race
c. Religion
d. All of the above.
Answer
d. All of the above.
Q819. Which of the following could be a variable used to segment a culture?
a. Income
b. Religion
c. Region and occupation
d. All of the above.
Answer
d. All of the above.
Q820. Subculture may be said to form around?
a. The common needs of a social class
b. The common problems of a social class
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q821. Subculture may be defined as groups that share the values and artifacts of the larger society, but also havea. Distinctive practices
b. Distinctive preferences
c. Distinctive beliefs
d. All of the above.
Answer
d. All of the above.
Q822. Subculture may also be defined in terms of such factors as?
a. Region, rural or urban residence
b. Ethnic background
c. Religion
d. All of the above.
Answer
d. All of the above.
Q823. Members of a subcultural group must share behaviors?
a. That differ from those of the larger or dominant culture of a country
b. That match with those of the larger or dominant culture of a country
c. Both a & b
d. None of the above.
Answer
a. That differ from those of the larger or dominant culture of a country
Q824. The cultural profile of a society or nation is a composite of which of the distinct element?
a. The unique beliefs, values, and customs subscribed to by members of specific subcultures
b. The central or core cultural themes that are shared by most of the population, regardless of specific subcultural membership
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q825. The ethnic subculture is based on?
a. The nationality of one’s parents
b. The nationality of one’s ancestors
c. The nationality of the individual
d. None of the above.
Answer
b. The nationality of one’s ancestors
Q826. One’s interest in ethnic goods and services expands rapidly as one?
a. Tends to better understand his ethnic origin
b. Tends to better associates with his ethnic origin
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q827. Which of following is a function served by the ethnic subculture?
a. Providing a psychological source of group identification
b. Offering a patterned network of groups and organizations
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q828. Religious beliefs and rituals may?
a. Dictate the use of certain items
b. May discourage the consumption of certain items
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q829. Regional subculture is constituted of?
a. People from a particular part of the country
b. People living in a particular part of the country
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q830. The teen-agers are likely to be influenced more by
a. Popular heroes and heroines
b. Elderly
c. Both a & b
d. None of the above.
Answer
a. Popular heroes and heroines
Q831. Which of the following could be a reason for the growing size of the singles subculture?
a. Delaying marriage
b. Postponement of marriage
c. Higher divorce rates
d. All of the above.
Answer
d. All of the above.
Q832. Consumer choices involve relationships with many other people such as?
a. The marketer
b. Family, friend, and acquaintances
c. Teachers and religious leader
d. All of the above.
Answer
d. All of the above.
Q833. Social organization may be defined as an individual’s pattern of interaction with?
a. Other people in the society
b. His family members
c. His peers
d. All of the above.
Answer
d. All of the above.
Q834. Which of the following is a social organization as identified by the researchers?
a. Reference group
b. Subculture
c. Culture
d. None of the above.
Answer
a. Reference group
Q835. Socialization process usually includes –
a. Teaching of moral and religious principles
b. Interpersonal skills
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q836. Socialization is ‘the process by which a new member learns the system of values, norms, and expected behavior patterns of the group being entered.” said by –
a. Loudon and Bitta
b. Schiffman and Kanuk
c. Berkman and Gilson
d. Engel and Blackwell.
Answer
a. Loudon and Bitta
Q837. Berkman and Gilson defined socialization as the process by which a person tries to acquire?
a. Principal ways of behaving, the values, norms, and attitudes of the social and cultural unit of which the individual is a part
b. Principal ways of behaving, norms, and attitudes of the social and cultural unit of which the individual is a part
c. Principal ways of behaving of the social and cultural unit of which the individual is a part
d. None of the above.
Answer
a. Principal ways of behaving, the values, norms, and attitudes of the social and cultural unit of which the individual is a part
Q838. The most important agents of socialization is –
a. Family and educational institutions
b. Educational institutions and religious institutions
c. Family, educational institutions, and religious institutions
d. None of the above.
Answer
c. Family, educational institutions, and religious institutions
Q839. Family is the first institution from where you learn?
a. Different values and norms that help you to socialize
b. Different values, norms, standards of behaviors that help you to socialize
c. Both a & b
d. None of the above.
Answer
b. Different values, norms, standards of behaviors that help you to socialize
Q840. Which of the following is a goal of socialization in the family?
a. Instilling self-control
b. Instilling values
c. Instilling role behavior
d. All of the above.
Answer
d. All of the above.
