Q761. Nicosia model is set up into
a. Five basic fields
b. Four basic fields
c. Three basic fields
d. None of the above.
Answer
b. Four basic fields
Q762. Field one of the Nicosia model includes all processes which take a message
a. From the firm to the consumer
b. From the consumer to the firm
c. From the social group to the consumer
d. None of the above.
Answer
a. From the firm to the consumer
Q763. In field three of the Nicosia model, the consumer
a. Develops an attitude to act and then acts
b. Develops a motivation to act and then acts
c. Develops an attitude to the advertised product
d. None of the above.
Answer
b. Develops a motivation to act and then acts
Q764. Field four of the Nicosia model includes
a. Consumption and storage
b. The act of purchase
c. Feedback linkages which takes place after the purchase
d. None of the above.
Answer
c. Feedback linkages which takes place after the purchase
Q765. Nicosia model is strong in showing change in consumer attributes due to the experience of
a. Considering and using a product
b. Considering, choosing, and using a product
c. Considering, choosing, purchasing, and using a product
d. None of the above.
Answer
c. Considering, choosing, purchasing, and using a product
Q766. Engel, Kollat, and Blackwell model is similar to the Howard – Sheth model in
a. Its scope
b. Its intent
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q767. Emphasis is given, in Engel, Kollat, and Blackwell model
a. On the information process
b. On the search process
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q768. Which of the following is a component of the Engel, Kollat, and Blackwell model?
a. Problem recognition
b. External search
c. Alternative evaluation
d. All of the above.
Answer
d. All of the above.
Q769. The Andreasen model was developed by Alan R. Andreasen -model emphasizes attitudes and attitude changes
a. In 1965
b. In 1966
c. In 196
d. None of the above.
Answer
a. In 1965
Q770. Andreasen model emphasizes
a. Attitudes
b. Attitude changes
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q771. Cultural traditions affect?
a. How people work and play,
b. What people eat and how they eat
c. How and what people buy
d. All of the above.
Answer
d. All of the above.
Q772. Slight change in cultural traditions can significantly alter?
a. How people buy
b. What people buy
c. Both b & c
d. None of the above.
Answer
c. Both b & c
Q773. Which of the following is an outcome of a cultural setting?
a. The attitudes people posses and the values they hold dear
b. The lifestyles people enjoy
c. The interpersonal behavioral patterns people adopt
d. All of the above.
Answer
d. All of the above.
Q774. Cultural forces have a bearing on?
a. The standards of government
b. The state of the economy
c. The intensity of competition and technological development
d. All of the above.
Answer
d. All of the above.
Q775. Our culture determines?
a. What we wear and eat
b. Where we reside and travel
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q776. In our urban culture, the problem of time scarcity is increasing because of?
a. The increase in the number of females who work
b. The current emphasis we place on physical and mental selfdevelopment
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q777. Culture, to some degree, determines how products are purchased and used, it in turn affects?
a. The development of products
b. The promotion and distribution of products
c. The pricing of products
d. All of the above.
Answer
d. All of the above.
Q778. Which of the following is an important attribute of an individual’s culture?
a. ‘Created by people’
b. The impact of cultural influence is both intangible and tangible
c. Cultural environment evolves over time
d. All of the above.
Answer
d. All of the above.
Q779. E. B. Taylor defined culture as that complex whole which includes?
a. Knowledge, belief, art, customs, and any other capabilities and habits acquired by man as a member of a society
b. Knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by man as a member of a society
c. Knowledge, law, morals, customs, and any other capabilities and habits acquired by man as a member of a society
d. None of the above.
Answer
Q9. E. B. Taylor defined culture as that complex whole which includes?
Q780. Culture does not include?
a. Inherited responses and predisposition
b. Role behavior
c. Acquired responses
d. None of the above.
Answer
a. Inherited responses and predisposition
Q781. Culture, in a deeper anthropological sense, includes –
a. Ppatterns, norms, rules and standards in behavior patterns,
norms, rules and standards which find expression in behavior,
social relations and artifacts
c. Rules and standards of behavior which find expression in social relations and artifacts
d. None of the above.
Q782. People learn about their cultures from?
a. Their parents
b. Different social organizations and groups
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q783. Which of following is a characteristic of a culture?
a. The invisible hand of culture
b. Culture satisfies needs
c. Culture is learned
d. All of the above.
Answer
d. All of the above.
Q784. The cognitive component of a culture is related to?
a. Artifacts
b. Knowledge
c. Values
d. All of the above
Answer
b. Knowledge
Q785. Analyzing a total, unified cultural system means?
a. Identifying its values and norms
b. Observing how normative aspects of culture are translated into group and individual behavior
c. And examining the material aspects of the culture
d. All of the above.
Answer
d. All of the above.
Q786. Which aspect of a culture should be deeply studied by a Marketer?
a. Cultural symbolism
b. Cultural relativism
c. Cultural change
d. All of the above.
Answer
d. All of the above.
Q787. Failure to carefully consider the three aspects of a culture may cause?
a. Irrecoverable loss to the firm
b. The demise of the firm
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q788. Which of the following may vary among cultures?
a. Connotations associated with body motions and greetings
b. Connotations associated with colors, numbers, and shapes
c. Connotations associated with sizes, and symbols
d. All of the above.
Answer
d. All of the above.
Q789. Anthropology contributes an understanding?
a. Of the cultural setting
b. Of the cultural setting in which purchase behaviors take place
c. Of the psychological setting in which purchase behaviors take place
d. None of the above.
Answer
b. Of the cultural setting in which purchase behaviors take place
Q790. A symbol may be defined as the sign or representation of something?
a. Moral or intellectual by the images or properties of natural things
b. Intellectual by the images of natural things
c. Both a & b
d. None of the above.
Answer
a. Moral or intellectual by the images or properties of natural things
Q791. Referential symbols are those?
a. That means or indicates specific sign
b. That means or indicates specific objects
c. That means or indicates specific animal
d. None of the above.
Answer
b. That means or indicates specific objects
Q792. Expressive symbols are those?
a. Created by people
b. That may carry different meaning to people of different cultures
c. That may carry the same meaning to people of different cultures
d. All of the above.
Answer
b. That may carry different meaning to people of different cultures
Q793. An expressive symbol, such as showing thumb, may mean?
a. An appreciation to an American
b. An appreciation to a Bangladeshi
c. An appreciation to an Indian
d. An appreciation to a Napalese.
Answer
a. An appreciation to an American
Q794. In Holland blue connotes?
a. Masculinity
b. Animality
c. Femininity
d. None of the above.
Answer
c. Femininity
Q795. Red is considered as an unlucky sign in?
a. Rumania, and Argentina
b. Chad, Nigeria, and Germany
c. Chad, Bangladesh, and Germany
d. Chad, Afghanistan, and Germany.
Answer
b. Chad, Nigeria, and Germany
Q796. The number seven is considered unlucky in?
a. Singapore, Kenya, and USA
b. Singapore, Kenya, and Bangladesh
c. Singapore, Kenya, and Ghana
d. None of the above.
Answer
c. Singapore, Kenya, and Ghana
Q797. Triangle is a negative sign in?
a. Hong Kong
b. Korea
c. Taiwan
d. All of the above countries.
Answer
d. All of the above countries.
Q798. One of the basic human tendencies is to consider their cultures as?
a. Superior to others
b. Inferior to others
c. Comparable to others
d. None of the above.
Answer
a. Superior to others
Q799. The tendency to view and judge other cultures by the standards and context of one’s own culture is known as?
a. Cultural relativism
b. Ethnocentrism
c. Cultural symbolism
d. None of the above.
Answer
b. Ethnocentrism
Q800. Cultural change takes place due to?
a. Technological changes
b. Conflicts between existing values
c. Exposure to another culture’s values
d. All of the above.
Answer
d. All of the above.
