Q721. You will find only few areas of social sciences, which are as diverse, complicated, socially significant, curiosity arising as?
a. The area of computer science
b. The area of consumer behavior
c. The area of psychology
d. None of the above.
Answer
b. The area of consumer behavior
Q722. Consumer behavior involves an examination of?
a. Day-to-day life activities of people
b. Pre-purchase activities of people
c. Motivation of people
d. Both b & c.
Answer
a. Day-to-day life activities of people
Q723. An adequate understanding of consumer behavior and its theories is essential for the prosperity of?
a. Government organizations
b. Nonprofit organizations
c. Marketing enterprise
d. All of the above.
Answer
d. All of the above.
Q724. Consumer behavior knowledge and theories may be applied to undertake programs in response to the question?
a. ‘How should consumers buy?’
b. ‘Where consumers live?’
c. ‘Where marketing activities should be carried on?’
d. None of the above.
Answer
a. ‘How should consumers buy?’
Q725. Today, national and local legislation and regulations, and the programs of consumer interest groups, have taken on a -prescriptive character?
a. Preventive character
b. Prescriptive character
c. Both a & b
d. None of the above.
Answer
b. Prescriptive character
Q726. Consumer behavior knowledge can lead to?
a. Consumer protection efforts
b. A better understanding of the impacts of marketing efforts have on consumers
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q727. A marketing manager faces?
a. Managerial problems in doing his job
b. Research oriented problems in doing his job
c. Creative problems in doing his job
d. All of the above.
Answer
d. All of the above.
Q728. Marketing managers face?
a. Three micro-marketing problems
b. Four micro-marketing problems
c. Two micro-marketing problems
d. Many micro-marketing problems.
Answer
a. Three micro-marketing problems
Q729. As customers are getting more educated and affluent, they are becoming?
a. More aware
b. More demanding
c. More skeptical of advertising claims
d. All of the above.
Answer
d. All of the above.
Q730. Research in consumer behavior can reveal?
a. The differences among consumers
b. Helps marketers segmenting markets
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q731. Contemporary marketers need to move strategically in every aspect of marketing operation range from?
a. Product development to pricing, to promotion, and distribution
b. Product development to financing, to promotion, and distribution
c. Both a & b
d. None of the above.
Answer
a. Product development to pricing, to promotion, and distribution
Q732. Nonprofit organizations deal with two types of markets viz?
a. Service users and financiers
b. Service users and service providers
c. Service users and management
d. None of the above.
Answer
Q12. Nonprofit organizations deal with two types of markets viz?
Q733. A model is an attempt to diagram
a. The elements and relationships among elements
b. Buyer behavior forces and variables
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q734. Usually a model connects several components in such a way that
a. There is a final whole which represents the ¡¥something¡¦
b. Separates the components
c. Relationship among cultural elements
d. All of the above.
Answer
a. There is a final whole which represents the ¡¥something¡¦
Q735. The consumer behavior model represents
a. Consumer post-purchase evaluation process
b. Consumer decision process
c. Consumer expenditure pattern
d. None of the above.
Answer
b. Consumer decision process
Q736. Consumer behavior model is based on
a. Suppositions that may correspond exactly with the real marketing world
b. Assumptions that may or may not correspond exactly with the real marketing world –
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q737. Who has identified the two different approaches that may be used to develop or construct consumer behavior models?
a. Mr. Berkman
b. Mr. Gilson
c. Mr. John A. Howard
d. Mr. Lazer.
Answer
d. Mr. Lazer.
Q738. Which of the following is a method of model construction?
a. Abstraction method
b. Realization method
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q739. Which of the following method of model construction uses theoretical statement to develop a model?
a. Abstraction method
b. Realization method
c. Both a & b
d. None of the above.
Answer
b. Realization method
Q740. Messrs. Bettman and Jones have classified consumer behavior models into
a. Four basic types
b. Five basic types
c. Three basic types
d. None of the above.
Answer
a. Four basic types
Q741. Which of the following model is based on the learning theories?
a. Linear experimental models
b. Stochastic or probability models
c. Information processing models
d. Large systems models.
Answer
b. Stochastic or probability models
Q742. Linear experimental models describe
a. Individual consumer behavior
b. Industrial buying behavior
c. The behavior of market in general
d. All of the above.
Answer
c. The behavior of market in general
Q743. Information processing models describe consumer behavior –
a. In terms of information gathering
b. In terms of information processing and evaluation
c. In terms of information evaluation and deciding based on the evaluation
d. All of the above.
Answer
d. All of the above.
Q744. The Howard – Sheth Model focuses on
a. The element of repeat buying
b. The element of future buying process
c. The element of industrial buying process
d. None of the above.
Answer
a. The element of repeat buying
Q745. The Howard and Sheth model of buyer behavior is an elaboration of a model originally developed by
a. Mr. John M. Howard
b. Mr. John A. Howard
c. Mr. John A. Howard & Kollat
d. None of the above.
Answer
b. Mr. John A. Howard
Q746. According to the Howard – Sheth model, buyer behavior consists ofƒ{
a. Three sets of constructs
b. Five sets of constructs
c. Four sets of constructs
d. None of the above.
Answer
c. Four sets of constructs
Q747. Which of the following is not a construct of the Howard – Sheth model?
a. Input variables
b. Output variables
c. Exogenous variables
d. None of the above.
Answer
d. None of the above.
Q748. Which of the following could be an exogenous variable?
a. Culture
b. Attitude
c. Brand comprehension
d. Choice criterion.
Answer
a. Culture
Q749. Attention is a response of the buyer that indicates
a. His interest in information
b. The magnitude of his information intake
c. Both a & b
d. None of the above.
Answer
b. The magnitude of his information intake
Q750. Attitude is the buyer¡¦s verbal evaluation
a. Of a brand¡¦s potential to satisfy his motives
b. Regarding the connotative or implied meaning of a brand
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q751. Perceptual constructs serve the function of
a. Information processing
b. Concept formation
c. Both a & b
d. None of the above.
Answer
a. Information processing
Q752. The learning constructs serve the function of
a. Concept formation
b. Information processing
c. Evaluation
d. All of the above.
Answer
a. Concept formation
Q753. Motives are derived from
a. The biogenic needs, wants, and desires of the buyer
b. The psychogenic needs, wants, and desires of the buyer
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q754. Choice criteria serve the function of
a. Organizing the buyer¡¦s motives
b. Structuring the buyer¡¦s motives
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q755. Intention refers to buyer¡¦s forecast about as to
a. When buyer is likely to buy a brand
b. Where, the buyer is likely to buy a brand
c. How the buyer is likely to buy a brand
d. All of the above.
Answer
d. All of the above.
Q756. Perceptual constructs of the Howard Sheth Model serve the function of
a. Information processing
b. Concept formation.
c. Both a & b
d. None of the above.
Answer
a. Information processing
Q757. Nicosia model has been developed by
a. Francesco M. Nicosia
b. Franco M. Nicosia
c. Francis N. Nicosia
d. None of the above.
Answer
a. Francesco M. Nicosia
Q758. Nicosia uses the technique of computer flow charting to show
a. The various forces involved in the decision making
b. The relationship of those forces involved in the decision making process
c. Relationship among cultural elements
d. Both a & b.
Answer
d. Both a & b.
Q759. Nicosia model offers
a. The necessary guidelines for data collection for experimental imulations of the economic processes
b. The necessary guidelines for data collection, and the technical bases for experimental simulations of the psychological, social,
and economic processes
c. The necessary guidelines for data collection, and the technical bases for experimental simulations of the psychological, social,
and economic processes
d. None of the above.
Answer
b. The necessary guidelines for data collection, and the technical bases for experimental simulations of the psychological, social,
Q760. According to Nicosia model
a. The firm affects the consumer
b. The consumer affects the firm
c. The consumer¡¦s behavior affects his or her behavior in the future
d. All of the above.
Answer
d. All of the above.
