Q681. Economic theories assume that?
a. Consumers are fully informed of all the facts of his or her market domain
b. Consumers are not informed of all the facts of his or her market domain
c. Both a & b
d. None of the above.
Answer
a. Consumers are fully informed of all the facts of his or her market domain
Q682. The essence of Psychological theories lies in the fact that?
a. People learn from experience
b. People learn from others
c. People learn from marketers
d. None of the above.
Answer
a. People learn from experience
Q683. Which of the following factors influence learning?
a. Repetition
b. Motivation and conditioning
c. Relationship and organization
d. All of the above.
Answer
d. All of the above.
Q684. Advertisers who depend on repetition alone waste?
a. Their efforts
b. Both their efforts and money
c. Their money
d. None of the above.
Answer
b. Both their efforts and money
Q685. Activity in harmony with one’s motives is?
a. Satisfying
b. Both satisfying and pleasing
c. Pleasing
d. None of the above.
Answer
b. Both satisfying and pleasing
Q686. The conditioned response establishes?
a. A permanent behavior pattern
b. A temporary behavior pattern
c. A temporary rather a permanent behavior pattern
d. None of the above.
Answer
c. A temporary rather a permanent behavior pattern
Q687. Learning effectiveness is enhanced if the thing to be learned is?
a. Presented in a familiar environmental setting
b. Presented in a unfamiliar environmental setting
c. Both a & b
d. None of the above.
Answer
a. Presented in a familiar environmental setting
Q688. Learning or Stimulus Response Theory was developed by Purlon,
Skinner, Thorndike and Kotler on the basis of experiments they conducted?
a. On disturbed personalities
b. On animals
c. Both a &
Answer
b. On animals
Q689. Learning occurs as a person responds to some stimulus and is?
a. Rewarded with need satisfaction for a correct response
b. Rewarded with need satisfaction for a wrong response
c. Both a & b
d. None of the above.
Answer
a. Rewarded with need satisfaction for a correct response
Q690. Reinforcement is the process by which?
a. Rewarding experiences in the past are not strengthened
b. Rewarding experiences in the past are strengthened
c. Punishing experiences in the past are strengthened
d. None of the above.
Answer
b. Rewarding experiences in the past are strengthened
Q691. According to cognitive theory, stimulation of want is conditioned by a customer’s?
a. Knowledge
b. His perception
c. Beliefs, and attitudes
d. All of the above.
Answer
d. All of the above.
Q692. According to Gestalt and Field Theory, learning and consequent behavior is?
a. Independent
b. Dependent
c. Not independent, but is a total process
d. None of the above.
Answer
c. Not independent, but is a total process
Q693. Super ego is?
a. A person’s conscience
b. A reality concept
c. Both a & b
d. None of the above.
Answer
a. A person’s conscience
Q694. Who has investigated the Theory of Achievement Motivation?
a. Mr. McClelland
b. Veblen
c. Festinger
d. None of the above
Answer
a. Mr. McClelland
Q695. Market consists of?
a. People with money to spend
b. People with money to spend and the willingness to spend it
c. People with money to spend and the willingness an ability to spend it
d. All of the above.
Answer
c. People with money to spend and the willingness an ability to spend it
Q696. The difficulties surrounding consumers’ willingness and ability lies?
a. At marketers’ understanding the economy
b. At the heart of buying behavior process
c. At fighting hard to increase consumption
d. Both b & c.
Answer
b. At the heart of buying behavior process
Q697. The buying process consumers go through to purchase most products and services are?
a. Considerably more complex than they may appear
b. Determined by the marketing activities
c. The outcomes of the socio-cultural influences
d. None of the above.
Answer
a. Considerably more complex than they may appear
Q698. Consumer behavior can be divided into?
a. Couple of very distinct stages
b. Four very distinct stages
c. Many distinct stages
d. Three very distinct stages.
Answer
d. Three very distinct stages.
Q699. In the past, marketing executives equated consumer behavior –
a. With the action that may be taken by the consumer to increase their consumption
b. With the actual purchase decision
c. Both a & b
d. None of the above.
Answer
b. With the actual purchase decision
Q700. Purchase act means?
a. Creating new users
b. Discovering new uses
c. The physical exchange of money for goods and services
d. All of the above.
Answer
c. The physical exchange of money for goods and services
Q701. Pre-purchase behavior is?
a. What the consumer does before making a purchase
b. Determining what the decision will be
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q702. Which of the following could be a factor determining a pre-purchase behavior?
a. Type and nature of the need
b. Time pressure on buying
c. Financial involvement
d. All of the above.
Answer
d. All of the above.
Q703. Which of the following is a step of the pre-purchase stage?
a. Becoming aware of both a need to be satisfied and the availability of the product or service
b. Obtaining information about how the particular need can be satisfied
c. Analyzing the information collected
d. All of the above.
Answer
d. All of the above.
Q704. The primary concern with post-purchase behavior is?
a. Making sure that customer needs are satisfied through the product’s use
b. Making sure that customer recommend others to buy the product
c. Both a & b
d. None of the above.
Answer
a. Making sure that customer needs are satisfied through the product’s use
Q705. Any purchase decision a consumer makes is the outcome of interaction of?
a. Factors including the culture, social class, needs, and buying environment
b. Many factors including the culture, social class, reference group,
needs, self-concept, learning, attitude, product attributes,
buying environment etc.
c. Factors including the culture, social class, reference group,
learning, attitude, product attributes, and buying environment
d. None of the above.
Answer
b. Many factors including the culture, social class, reference group,
Q706. Who gave the following definition of consumer behavior? Consumer behavior is “acts, processes, and social relationships exhibited by individuals, groups, and organizations in the obtainment, use of, and consequent experience with product, services, and other resources”.
a. Bagozzi and Zaltman
b. Berkman and Gilson
c. Zaltman and Wallendorf
d. Wasson.
Answer
a. Bagozzi and Zaltman
Q707. Which of following phenomenon can be found in the consumer behavior definition given by Bagozzi and Zaltman?
a. Activities
b. People
c. Experiences
d. All of the above.
Answer
d. All of the above.
Q708. Which of the following question is being answered by the consumer behavior field?
a. What are the products people buy?
b. Why they buy them?
c. How they buy them?
d. All of the above.
Answer
d. All of the above.
Q709. Why a marketing executive needs to study consumer behavior?
a. To better understand his consumers
b. For better planning and implementing marketing strategies
c. For gaining a better understanding of the factors that affect consumer behavior
d. For all of the above.
Answer
d. For all of the above.
Q710. The decision process that the consumers undergo is shaped by?
a. Broad social or cultural forces
b. Close interactions with different people and organizations
c. The personal characteristics of the individuals
d. All of the above.
Answer
d. All of the above.
Q711. Cultural environment is the complex set of?
a. Values and ideas created by people to shape human behavior
b. Attitudes, and other meaningful symbols created by people to shape human behavior
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q712. Consumers are affected in their purchase decisions by?
a. Government
b. Their social class standing, reference group, and family
c. Other customers
d. None of the above.
Answer
b. Their social class standing, reference group, and family
Q713. Needs and motives, learning processes, perceptions, personalities, self concepts, and attitudes are?
a. Cultural factors
b. Social factors
c. Individual factors
d. Both a & b.
Answer
c. Individual factors
Q714. Consumer behavior has emerged as a legitimate field (academic) of study during?
a. 1960s
b. 1940s
c. Late 1970s
d. None of the above.
Answer
a. 1960s
Q715. To satisfy customers better, one has to know?
a. What customers want and when they want
b. How they want products
c. The frequency with which they want different products
d. All of the above.
Answer
d. All of the above.
Q716. Which of the following is/are subject(s) from which consumer behavior borrows?
a. Sociology and anthropology
b. Social psychology and psychology
c. Economics and other related field
d. All of the above.
Answer
d. All of the above.
Q717. The older or traditional theories of consumer behavior were developed based on?
a. The opinions or intuitions of marketers
b. The findings of economic theories
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q718. Economic principles suggest that most of the consumers behave purely based on?
a. Rationality or logic
b. The availability of products
c. Their religious background
d. All of the above.
Answer
a. Rationality or logic
Q719. The modern theories are?
a. Interdisciplinary in nature
b. Multidisciplinary in nature
c. Both a & b
d. None of the above.
Answer
c. Both a & b
Q720. Allport consumer behavior model basically shows the relationship of socio-cultural, social, and individual factors with –
a. That of the stimulus objects relating to products or services
b. Economic factors
c. Both a & b
d. None of the above.
Answer
a. That of the stimulus objects relating to products or services
