Q601. According to Horney, _ personalities move against others.
A. detached
B. Complaint
C. Aggressive
D. dormant
Answer
C. Aggressive
Q602. According to Horney, _ personalities move away from others.
A. aggressive
B. Complaint
C. dormant
D. detached
Answer
D. detached
Q603. Carl Jung helped identify _ personality types.
A. 15
B. 14
C. 26
D. 16
Answer
D. 16
Q604. The personality types proposed by Carl Jung were developed and incorporated into a scale that came to be famously known and applied as the _.
A. MBTI or the Myers- Briggs Type Indicator.
B. MMPI
C. MMTI
D. MBPI
Answer
A. MBTI or the Myers- Briggs Type Indicator.
Q605. _ is how consumers see themselves.
A. Ideal self image
B. social self image
C. actual self image
D. self image
Answer
C. actual self image
Q606. _ is how consumers would like to see themselves.
A. social self image
B. actual self image
C. self image
D. Ideal self image
Answer
D. Ideal self image
Q607. _ is how consumers feel others see them.
A. social self image
B. Ideal self image
C. actual self image
D. self image
Answer
A. social self image
Q608. _ is defined as defined as a feeling of favorableness or unfavorableness that an individual has towards an object.
A. motivation
B. thoughts
C. attitude
D. actions
Answer
C. attitude
Q609. _ comprises of of beliefs towards, feelings towards and behavioral intentions towards some objects.
A. motivation
B. thoughts
C. consumer attitude
D. actions
Answer
C. consumer attitude
Q610. _ function of attitude helps people to adjust to different situations and circumstances
A. knowledge
B. adjustment
C. value expressive function
D. ego defensive function
Answer
B. adjustment
Q611. _ function of attitude is formed to protect the ego. We all are bothered about our self- esteem and image so the product boosting our ego is the target of such a kind of attitude.
A. cognitive
B. knowledge
C. ego defensive function
D. value expressive function
Answer
C. ego defensive function
Q612. _ function of attitude usually represent the values the individual posses. We gain values, though our upbringing and training.
A. ego defensive function
B. value expressive function
C. cognitive
D. knowledge
Answer
B. value expressive function
Q613. _ function of attitude continuously seeks knowledge and information.
A. cognitive
B. knowledge
C. knowledge
D. value expressive function
Answer
C. knowledge
Q614. _ component of the tri component theory of attitudes,consists of a person’s feelings, sentiments, and emotions for a particular brand or product.
A. cognitive
B. connative
C. affective
D. value expressive function
Answer
C. affective
Q615. According to _, discomfort or dissonance occurs when a consumer holds confusing thoughts about a belief or an attitude object (either before or after the purchase).
A. cognitive resonnance
B. cognitive dissonance theory
C. social dissonance
D. social resonnance
Answer
B. cognitive dissonance theory
Q616. The traditional _ describes family patterns as consumers marry, have children, leave home, lose a spouse, and retire.
A. FPC
B. FLC
C. FLC
D. FLP
Answer
B. FLC
Q617. FLC stands for _
A. Functional life cycle
B. Family Lifestyle Centre
D. Family Learning Cycle
Answer
A. Functional life cycle
Q618. while in _ stage of FLC the consumer is likely to buy basis kitchen equipment, furniture, two wheeler.
A. post parenthood
B. parenthood
C. Bachelorhood
D. dissolution
Answer
C. Bachelorhood
Q619. while in _ stage of FLC the consumer is likely to buy baby food, diapers, chech and cough medication.
A. post parenthood
B. Bachelorhood
C. parenthood
D. dissolution
Answer
C. parenthood
Q620. while in _ stage of FLC the consumer is likely to concetrate on home improvements, buy tastful furniture, car, home applicances & magazines.
A. Bachelorhood
B. parenthood
C. post parenthood
D. dissolution
Answer
C. post parenthood
Q621. while in _ stage of FLC the consumer is likely to buy more medical products & seek more attention, affection & security.
A. dissolution
B. Bachelorhood
C. parenthood
D. post parenthood
Answer
A. dissolution
Q622. In family decision making, _ are those family members who provide information and advice and thus influence the purchase.
A. users
B. influencers
C. Gatekeepers
D. buyers
Answer
D. buyers
Q623. In family decision making, _ are those family members who control the flow of information about a product/service thus influencing the decisions of other family members.
A. Gatekeepers
B. influencers
C. Gatekeepers
D. buyers
Answer
A. Gatekeepers
Q624. In family decision making, _ are family members who have the power to unilaterally or jointly decide whether or not to buy a product or service.
A. deciders
B. disposers.
C. Gatekeepers
D. buyers
Answer
A. deciders
Q625. In family decision making, _ are those family members who actually buy a particular product or service.
A. buyers
B. Gatekeepers
C. buyers
D. users
Answer
A. buyers
Q626. _ is an external influence for a consumer’s buying behaviour.
A. attitude
B. motivation
C. subculture
D. feelings
Answer
C. subculture
Q627. _ needs are the ones that we learn in response to our culture or environment.
A. acquired
B. primary
C. dormant
D. secodary
Answer
A. acquired
Q628. _are the objectives that have to fulfilled.
A. aims
B. mission
C. goals
D. values
Answer
C. goals
Q629. In family decision making, _ are those family members who transform or prepare the product into the form in which it is actually consumed.
A. Gatekeepers
B. buyers
C. users
D. Preparers
Answer
D. Preparers
Q630. Any individual who purchases goods and services from the market for his/her end-use is called a ___
A. Customer
B. Purchaser
C. Consumer
D. All these
Answer
A. Customer
Q631. ___ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.
A. Consumer behavior
B. Consumer interest
C. Consumer attitude
D. Consumer perception
Answer
B. Consumer interest
Q632. ___ is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.
A. Consumer behavior
B. Consumer interest
C. Consumer attitude
D. Consumer perception
Answer
A. Consumer behavior
Q633. ___ emphasize(s) that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs.
A. The marketing concept
B. The strategic plan
C. The product influences
D. The price influences.
Answer
A. The marketing concept
Q634. ___ develop on the basis of wealth, skills and power.
A. Economical classes
B. Purchasing communities
C. Competitors
D. Social classes.
Answer
D. Social classes.
Q635. ___ are based on such things as geographic areas, religions, nationalities, ethnic groups, and age.
A. Multilingual needs
B. Cultures
C. Subcultures
D. Product adaptation requirements.
Answer
C. Subcultures
Q636. Changes in consumer values have been recognized by many business firms that have expanded their emphasis on ___ products.
A. Latest technology
B. Timesaving, convenience-oriented
C. Health related
D. Communication.
Answer
B. Timesaving, convenience-oriented
Q637. ___ is individuals and households who buy goods and services for personal consumption.
A. The target market
B. A market segment
C. The consumer market.
D. The ethnographic market.
Answer
C. The consumer market.
Q638. The starting point in understanding how consumers respond to various marketing efforts the company might use is the:
A. Lipinski model of buying behavior.
B. Stimulus-response model of buyer behavior.
C. Freudian model of buying behavior.
D. Maslow’s model of life-cycle changes.
Answer
B. Stimulus-response model of buyer behavior.
Q639. According to the stimulus-response model of buyer behavior , the place where consumers processmarketing stimuli prior to making purchase decision is called ___
A. Consumer’s value chain.
B. Consumer’s cognitive schema.
C. Consumer’s black box.
D. Consumer’s thoughts-emotions network.
Answer
C. Consumer’s black box.
Q640. A ___ is a group of people with shared value systems based on common life experiences and situations.
A. culture
B. subculture.
C. lifestyle composite
D. social class
Answer
B. subculture.
