Q561. _ are 3rd ones to adopt, they are skeptical about new ideas 7 products.
A. Early adopters
B. Late majority
C. Laggards
D. Innovators
Answer
B. Late majority
Q562. _are last adopters.
A. Early adopters
B. Laggards
C. Innovators
D. Late majority
Answer
B. Laggards
Q563. _ influences diffucion process & is degree to which a new product is capable of being tried on a limited basis.
A. awareness
B. sustanability
C. Triability
D. observability
Answer
C. Triability
Q564. _ influences diffucion process & is degree to which a products benefits of attributes cn be tried of imagined or described to potencial customers.
A. awareness
B. sustanability
C. observability
D. Triability
Answer
C. observability
Q565. _ is the first step of adoption process
A. Triability
B. interest
C. awareness
D. observability
Answer
C. awareness
Q566. _ is the second step of adoption process
A. trail
B. evaluation
C. interest
D. awareness
Answer
C. interest
Q567. _ is the third step of adoption process
A. trail
B. interest
C. evaluation
D. awareness
Answer
C. evaluation
Q568. _ is the fourth step of adoption process
A. interest
B. trial
C. awareness
D. evaluation
Answer
B. trial
Q569. _ is the fifth step of adoption process
A. acculturation
B. adoption
C. enculturation
D. diffusion
Answer
B. adoption
Q570. _ is when an individual learns about his own culture.
A. diffusion
B. acculturation
C. enculturation
D. subculture
Answer
C. enculturation
Q571. _ is when an individual learn about another culture.
A. subculture
B. diffusion
C. acculturation
D. enculturation
Answer
C. acculturation
Q572. in a larger society, there are subsystems of values resulting in a csiderable variation in bahviour pattern wighin the total culture called_.
A. diffusion
B. acculturation
C. subculture.
D. enculturation
Answer
C. subculture.
Q573. _ measure how receptive consumer is to new prodcuts & services.
A. brand switcher
B. picky consumer
C. Consumer innovativeness
D. Variety- novelty seeking
Answer
C. Consumer innovativeness
Q574. _ measure the rigidity counsumer has towards unfamiliar & information contrary to own established beliefs.
A. Dogmatism
B. Variety- novelty seeking
C. brand switcher
D. picky consumer
Answer
A. Dogmatism
Q575. consumers who are _ explore, check out new products, are brand switchers.
A. Dogmatism
B. brand switcher
C. Variety- novelty seeking
D. Verbeliser
Answer
C. Variety- novelty seeking
Q576. _ consumers prefer description & explaination.
A. picky consumer
B. visualiser
C. Verbeliser
D. brand switcher
Answer
C. Verbeliser
Q577. _ deals with consumption & possession.
A. identity
B. Consumer materialism
C. individuation
D. culture
Answer
B. Consumer materialism
Q578. _ is total product offering & making the product attractive & agreeable eg. Masculine, feminine etc
A. Brand Purification
B. brand positioning
C. Brand personification
D. brand personalisation
Answer
C. Brand personification
Q579. we experience _ when there is a descrepency between our 2 attitudes or attitude & behaviour.
A. Dogmatism
B. Cognitive discongruence
C. Cognitive congruence
D. Cognitive dissonance
Answer
D. Cognitive dissonance
Q580. _ is undertaken to reduce dissonance by putting logical arguments.
A. enculturation
B. justification
C. rationalisation
D. trivialisation
Answer
C. rationalisation
Q581. _ is undertaken to reduce dissonance by justifying the act as ‘not a big deal’.
A. diffision
B. rationalisation
C. trivialisation
D. enculturation
Answer
C. trivialisation
Q582. _ is lower order need in maslows hierarchy of needs theory.
A. safety
B. self actualisation
C. social
D. self esteem
Answer
A. safety
Q583. _ is higher order need in maslows hierarchy of needs theory.
A. self actualisation
B. safety
C. basic
D. physiological
Answer
A. self actualisation
Q584. In ERG theory E stands for_.
A. emphasis
B. existence
C. exercise
D. evaluation
Answer
B. existence
Q585. In ERG theory G stands for_.
A. gain
B. garner
C. growth
D. gestalt
Answer
C. growth
Q586. In ERG theory R stands for_.
A. reformation
B. reaction
C. realtionship
D. relatedness
Answer
D. relatedness
Q587. when people buy products relating to their culture, social class & lifestyle they are satisfying _ of mCclellands needs.
A. nAch
B. nPow
C. nApt
D. nAff
Answer
D. nAff
Q588. people desire partying & celebrating together are satisfying _ of mCclellands needs.
A. nAff
B. nAch
C. nPow
D. nApt
Answer
A. nAff
Q589. Need for accomplishment & excellence is a part of _
A. nApt
B. nAch
C. nPow
D. nApt
Answer
B. nAch
Q590. _ signifies the inner psychological characterstics that reflect how a person reacts to his environment.
A. Motivation
B. attitude
C. Personality
D. culture
Answer
C. Personality
Q591. _ are the features of an individual or tendency of an individual in a particular manner.
A. traits
B. actions
C. attitudes
D. thoughts
Answer
A. traits
Q592. _’s theory of personality is regarded as the cornerstone of modern psychology.
A. Maslow
B. Alfred Adler
C. Sigmund Freud
D. Cattell
Answer
C. Sigmund Freud
Q593. According to Freud’s psychoanalytic theory of personality, the _ operates based on the pleasure principle, which stresses on immediate fulfillment of needs.
A. ego
B. super ego ig
C. traits
D. id
Answer
D. id
Q594. in Freud’s theory _ is that state of awareness which thinks of you as separate from the other. It always thinks of the glories of the past and hopes of the future and focuses on guiltiness.
A. id
B. ego
C. super ego ig
D. traits
Answer
B. ego
Q595. _ superego provides guidelines for making judgments. It is the aspect of personality that holds all our moral standards and ideals that we acquire from both parents and society.
A. super ego
B. ego
C. id
D. traits
Answer
A. super ego
Q596. Just as people have personalities, similarly _ also have personalities.
A. celebrities
B. media outlets
C. product/brands
D. stores
Answer
C. product/brands
Q597. _personalities prefer love and affection and so they move towards them and so they prefer known brands.
A. Complaint
B. detached
C. dormant
D. aggressive
Answer
A. Complaint
Q598. _ personalities tend to move against others and they show off their need for power, success etc. which is quite manipulative
A. detached
B. Complaint
C. Aggressive
D. dormant
Answer
C. Aggressive
Q599. _ personalities are not much aware of brands and are more self reliant and independent.
A. detached
B. aggressive
C. Complaint
D. dormant
Answer
A. detached
Q600. According to Horney, _ personalities move towards others.
A. detached
B. dormant
C. aggressive
D. Complaint
Answer
D. Complaint
