Q521. Which of the following would be the best illustration of a sub culture?
A. a religion
B. a group of close friends
C. your university
D. a fraternity or sorority
Answer
A. a religion
Q522. Understanding of consumer needs and then develops a marketing mix to satisfy these needs.
A. Marketing concepts
B. Strategic plan
C. The product influences
D. The price influences
Answer
A. Marketing concepts
Q523. ___ Is the single factor that best indicates the social class.
A. Time
B. Money
C. Occupation
D. Passion
Answer
C. Occupation
Q524. Marketing strategies are often designed to influence ___ and lead to profitable exchanges.
A. Consumer decision making
B. Sales strategies
C. Advertising strategies
D. Export strategies
Answer
A. Consumer decision making
Q525. ___ refers to the information a consumer has stored their memory a product or service.
A. Cognitive dissonance
B. Product knowledge
C. Product research
D. Marketing research
Answer
B. Product knowledge
Q526. ___ can influence the consumers thought about products.
A. Marketing & popularity
B. Advertising, sales promotion, sales people and publicity
C. Sales promotion, popularity and market
D. Billboards
Answer
B. Advertising, sales promotion, sales people and publicity
Q527. ___ describes changes in an individual behaviour arising from experience.
A. Modelling
B. Motivation
C. Perception
D. Learning
Answer
D. Learning
Q528. Which of the following is not a part of group influence.
A. Social class
B. Social group
C. Reference group
D. Personality
Answer
D. Personality
Q529. The stage in the adoption process where the consumer considers whether trying the new productmake sense is called?
A. Interest
B. Trial
C. Evaluation
D. Adoption
Answer
C. Evaluation
Q530. Another term for a motive is a
A. Action
B. Need
C. Cue
D. Drive
Answer
D. Drive
Q531. The marketing information system begins and ends with ___?
A. Marketing managers
B. Marketing intelligence
C. Information technology
D. consumers
Answer
A. Marketing managers
Q532. In family decision making, _ are those family members who use or consume a particular product or service.
A. users
B. Gatekeepers
C. buyers
D. Preparers
Answer
A. users
Q533. In family decision making, _ family member(s) who service or repair the product so that it will provide continued satisfaction.
A. Mantainers
B. Gatekeepers
C. buyers
D. Preparers
Answer
A. Mantainers
Q534. In family decision making, _ are family members who initiate or carry out the disposal or discontinuation of a particular product or service.
A. Gatekeepers
B. buyers
C. Preparers
D. disposers.
Answer
D. disposers.
Q535. _ is that complex whole which includes knowledge, belief, art, law, morals, customs and any other capabilities and habits acquired by humans as members of society.
A. personality
B. Culture
C. Attitude
D. Social Class
Answer
B. Culture
Q536. _ is more of a continuum, i.e., a range of social positions, on which each member of society can be place.
A. Culture
B. Subculture
C. Social class
D. Personality
Answer
C. Social class
Q537. A _ may be defined as two or more people who interact to accomplish some goals.
A. Trait
B. Culture
C. Subculture
D. group
Answer
D. group
Q538. If a person interacts on a regular basis with other individuals (with members of his or her family, with neighbours, or with co-workers whose opinions are valued), then these individuals can be considered as a_ group for that person. On
A. secondary
B. primary
C. informal
D. formal
Answer
B. primary
Q539. if a person interacts only occasionally with such others, or does not consider their opinions to be important, then these others constitute a _ group for that person.
A. primary
B. secondary
C. informal
D. formal
Answer
B. secondary
Q540. depending on the extent to which the group structure, the members’ roles, and the group’s purpose are clearly defined. If a group has a highly defined structure, it is considered to be a _ group.
A. primary
B. formal
C. informal
D. secondary
Answer
B. formal
Q541. _ groups are groups that serve as a frame of reference for individuals in their purchase decisions.
A. primary
B. Reference
C. informal
D. secondary
Answer
B. Reference
Q542. product, promotion, price & channel of distribution are a part of _ as a external influence of the consumer decion making process.
A. sociocultural environment
B. demo graphic
C. firms marketing efforts
D. purchase
Answer
C. firms marketing efforts
Q543. family, social class, culture & subculture are a part of _ as a external influence of the consumer decion making process.
A. sociocultural environment
B. demo graphic
C. sociocultural environment
D. purchase
Answer
C. sociocultural environment
Q544. _ is the first level of consumer decision making.
A. Extensive decision making
B. Primary decision making
C. Limited decision making
D. Routine decision making
Answer
D. Routine decision making
Q545. _ is the 2nd level of consumer decision making.
A. Extensive decision making
B. Primary decision making
C. Routine decision making
D. Limited decision making
Answer
D. Limited decision making
Q546. _ is the 3rd level of consumer decision making.
A. Routine decision making
B. Primary decision making
C. Limited decision making
D. Extensive decision making
Answer
D. Extensive decision making
Q547. the level of consumer reaserch is _ in the 1st stage
A. less
B. highest
C. least
D. more
Answer
C. least
Q548. the level of consumer reaserch is highest in the _ stage.
A. 1st
B. 3rd
C. 2nd
D. 10th
Answer
B. 3rd
Q549. _ is also called habitual decision making as it involves no decision per say.
A. primary
B. nominal
C. extended
D. limited
Answer
B. nominal
Q550. _ decision making involves internal and limited external search, few alternatives, simple decision rules.
A. primary
B. Limited
C. extended
D. nominal
Answer
B. Limited
Q551. _ decision making extensive internal & external information search followed by a complex evaluation of multiple alternatives.
A. primary
B. extended.
C. nominal
D. limited
Answer
B. extended.
Q552. consumers accept word of mouth suggestions when _
A. discount is offered
B. a celebrity is endorcing the product
D. products can be tested and tried
Answer
D. products can be tested and tried
Q553. _ is a process concerned with how innovations spread.
A. adoption
B. metamorphosis
C. laggards
D. diffucion
Answer
D. diffucion
Q554. _ is a micro process that focuses on stages through which consumer passes when deciding to accept or reject a product
A. adoption
B. diffucion
C. metamorphosis
D. laggards
Answer
A. adoption
Q555. _ category of innovation is where there are minor changes in behaviour eg regular changes in toothpaste.
A. Discontinuous Innovation
B. Primary innovation
C. Dynamic Continuous Innovation
D. Continuous innovation
Answer
D. Continuous innovation
Q556. _ category of innovation is where there are moderate changes in behaviour eg digital cameras, net on phone.
A. Discontinuous Innovation
B. Primary innovation
C. Continuous innovation
D. Dynamic Continuous Innovation
Answer
D. Dynamic Continuous Innovation
Q557. _ category of innovation is where there are major changes in behaviour eg. TV, mobile phones.
A. Continuous innovation
B. Primary innovation
C. Dynamic Continuous Innovation
D. Discontinuous Innovation
Answer
D. Discontinuous Innovation
Q558. how long it takes for a new product to be accepted by social system & ulteimately adopt it is called _.
A. rate of diffususion
B. rate fo retention
C. rate of purchase
D. rate of adoption
Answer
D. rate of adoption
Q559. _ are the first to adopt. They like to try out new products.
A. Early adopters
B. Innovators
C. Laggards
D. Late majority
Answer
B. Innovators
Q560. _ are 2nd one to adopt, opinion leaders and consifred to be good source of information.
A. Innovators
B. Early adopters
C. Laggards
D. Late majority
Answer
B. Early adopters
