Q481. Remembrance of good points that are related to choose a brand a compared to competingbrand is called
A. Selective attention
B. Selective distortion
C. Selective retention
D. All of the above
Answer
C. Selective retention
Q482. In measuring consumer major AIO dimensions activities includes
A. Social events
B. Social issues
C. Recreation
D. Both A and B
Answer
A. Social events
Q483. Higher is gap between product performance and customer expectations, customer is
A. More satisfied
B. More dissatisfied
C. More delighted
D. None of the above
Answer
B. More dissatisfied
Q484. When the performance of the product matches the more than the expectations of theconsumer it is called as
A. Delight
B. Satisfaction
C. Highly satisfied
D. All the above
Answer
A. Delight
Q485. Which is not marketed by social marketing?
A. Ideas
B. Intangible product
C. Practices
D. Behaviour
Answer
B. Intangible product
Q486. Consumer purchases are influenced strongly by cultural, social, personal, and ___
A. Psychographic characteristics.
B. Psychological characteristics
C. Psychometric characteristics.
D. Supply and demand characteristics.
Answer
B. Psychological characteristics
Q487. If a consumer describes a car as being the “most economical car on the market,” then this descriptor is an ___
A. Rule.
B. Attitude.
C. Belief.
D. Cue.
Answer
C. Belief.
Q488. If a consumer tells friends “I like my car more than any other car on the road,” then theconsumer has expressed an ___
A. Rule.
B. Attitude.
C. Belief.
D. Cue.
Answer
B. Attitude.
Q489. According to the buyer decision process suggested in the text, the first stage is characterizedas being one of ___
A. Awareness.
B. Information search.
C. Need recognition.
D. Demand formulation.
Answer
C. Need recognition.
Q490. The ___ is the mental process through which an individual passes fromfirst hearing about an innovation to final adoption.
A. adoption process.
B. consumption process
C. innovation process
D. new product development process
Answer
A. adoption process.
Q491. Several characteristics are especially important in influencing an innovation’s rate of adoption. ___ is the degree to which the innovation may be tried on a limited basis.
A. Relative advantage
B. Synchronization
C. Compatibility
D. Divisibility.
Answer
D. Divisibility.
Q492. All of the following are among the primary differences between a business market and aconsumer market except ___
A. Purchase decisions to satisfy needs.
B. Market structure and demand.
C. The nature of the buying unit.
D. The types of decisions and the decision process involved.
Answer
A. Purchase decisions to satisfy needs.
Q493. General Motors buys steel because consumers buy cars. If consumer demand for cars drops, so will General Motors’ demand for steel. This is an example of the relationships found in ___
A. Kinked demand.
B. Inelastic demand.
C. Cyclical dema
D. d. Derived demand.
Answer
D. d. Derived demand.
Q494. That business markets have more buyers involved in the purchase decision is evidence of which of the following characteristic differences between business and consumer markets?
A. market structure and demand
B. the nature of the buying unit.
C. types of decisions made
D. type of decision process itself
Answer
B. the nature of the buying unit.
Q495. The place in the business buying behavior model where interpersonal and individual Influences might interact is called the ___
A. Environment.
B. Response.
C. Stimuli.
D. Buying center.
Answer
B. Response.
Q496. When a firm buys a product or service for the first time, it is facing a ___
A. Habitual re buy situation.
B. Straight re buy situation.
C. Modified re buy situation.
D. New task situation.
Answer
D. New task situation.
Q497. The decision-making unit of a buying organization is called its ___ all the individuals and units that participate in the business decision-making process.
A. buying center.
B. purchasing center
C. bidding center
D. demand-supply center
Answer
A. buying center.
Q498. ___ is an approach to cost reduction in which components are studiedcarefully to determine if they can be redesigned, standardized, or made by less costly methods of production.
A. Cost analysis
B. Order analysis
C. Product analysis
D. Value analysis.
Answer
D. Value analysis.
Q499. Blanket contracts are typically part of which of the following stages in the business buying process?
A. general need description
B. product specification
C. supplier selection
D. order-routine specification.
Answer
D. order-routine specification.
Q500. ___ are factors that have been shown to affect consumer behavior.
A. Brand name, quality, newness, and complexity.
B. Advertising, marketing, product, and price
C. Outlets, strategies, concept, and brand name
D. Quality, advertising, product positioning,
Answer
B. Advertising, marketing, product, and price
Q501. Primary reference groups include ___
A. College students
B. Office colleagues
C. Family and close friends.
D. Sports groups
Answer
B. Office colleagues
Q502. Which of Maslow’s needs reflects individuals’ desires for status, superiority, self respect, and prestige?
A. safety
B. self-actualization
C. physiological
D. esteem
Answer
D. esteem
Q503. Which of Maslow’s needs involves the desire for self-fulfillment, to become all that one iscapable of becoming?
A. safety
B. self-actualization
C. physiological
D. belongingness
Answer
B. self-actualization
Q504. ___ are based on such things as geographic areas, religions, nationalities, ethnic3groups, and age.
A. Multilingual needs
B. Cultures
C. Subcultures
D. Product adaptation requirements
Answer
C. Subcultures
Q505. ___ has become increasingly important for developing a marketing strategy inecent years.
A. Change in consumers’ attitudes
B. Inflation of the dollar
C. The concept and the brand
D. Age groups, such as the teen market, baby boomers, and the mature market A
Answer
C. The concept and the brand
Q506. ___ is one of the most basic influences on an individual’s needs, wants, andbehavior.
A. Brand
B. Culture
C. Product
D. Price
Answer
B. Culture
Q507. The relationship between the consumer expectations and the products ___ determines whether the buyer is satisfied or dissatisfied with a purchase
A. Perceived performance
B. Brand personality
C. Consumer Market
D. Recognition
Answer
A. Perceived performance
Q508. According to research , there are four factors that influence consumer buyer behaviour
A. Psychological, personal, social, CRM systems
B. Cultural, organizational, personal,psychological
C. Cultural, social, personal, psychological
D. None of the above
Answer
C. Cultural, social, personal, psychological
Q509. Mobile technology affects consumer behaviour in which of the following ways?
A. It facilities the use of location based services
B. It stops consumers comparing prices in store
C. It makes consumer decisions very ccomplicated
D. It slows down consumer decision making
Answer
A. It facilities the use of location based services
Q510. The price of the products and services often influence whether ___ and, if so,which competitive offering is selected
A. Consumers will purchase them at all
B. Consumers see a need to buy
C. Consumers will decide to buy immediately
D. People would recommend the product
Answer
A. Consumers will purchase them at all
Q511. It is important for marketers to devise communications that offer ___ and areplaced in media that consumers in the target market are likely to use
A. Consistent message about their products
B. Better pricing
C. Product information to the customers
D. A new marketing strategy
Answer
A. Consistent message about their products
Q512. Understanding consumer buying behaviour is not easy. The answers are often locked deepwithin the consumers head
A. How much money is the consumer willing to spend?
B. How much does the consumer need the product being offered for sale?
C. How much does a discount or a coupon affect the purchase rate?
D. How do consumers respond to various marketing efforts the company might use?
Answer
D. How do consumers respond to various marketing efforts the company might use?
Q513. Purchase situation which occurs infrequently, and which requires some research , is called
A. Limited problem solving
B. Infrequent purchase intention
C. Routine problem solving
D. None of these
Answer
A. Limited problem solving
Q514. Is never, simple, yet understanding it is the essential task of marketing management
A. Understanding the difference between primary and secondary data
B. consumer buying behaviour
C. Brand personality
D. Early Adoption
Answer
B. consumer buying behaviour
Q515. Understanding of consumer needs and the develops a marketing mix to satisfy these needs
A. The price influences
B. The strategic plan
C. The product influences
D. The marketing concept
Answer
D. The marketing concept
Q516. ___ describers changes in individuals behaviour rising from understanding
A. Motivation
B. Indication
C. Stimulus objects
D. Knowledge
Answer
D. Knowledge
Q517. Basic needs such as hunger and thirst are called
A. Physiological needs
B. Social needs
C. Psychological needs
D. Safety needs
Answer
A. Physiological needs
Q518. In terms of behaviour; culture, social class and reference group influences have beenrelated to purchase and ___
A. Economic situation
B. Situational influences
C. Consumption decisions
D. Physiological influences
Answer
C. Consumption decisions
Q519. At the top of Maslow’s hierarchy of needs ( shown as pyramid in the text) are ___ Needs.
A. Esteem
B. Self-actualization
C. Social
D. Safety
Answer
B. Self-actualization
Q520. A person ___ consists of all the groups that have a direct or indirect influence on his orher attitudes or behaviour.
A. Sub culture
B. Family
C. Social class
D. Reference group
Answer
D. Reference group
