Q441. Obtaining satisfaction through fulfilling one’s potential is called:
A. esteem.
B. self-actualisation.
C. perception.
D. self concept
Answer
B. self-actualisation.
Q442. The component of attitude relating to beliefs and disbeliefs is called:
A. conative.
B. affective.
C. cognitive.
D. none of these
Answer
A. conative.
Q443. The component of attitude relating to emotion is called:
A. affective.
B. cognitive.
C. conative.
D. none of these
Answer
A. affective.
Q444. A set of shared values, attitudes, beliefs, artefacts and other symbols is called:
A. reference group.
B. culture.
C. group influence.
D. norms
Answer
B. culture.
Q445. A group one wants to join is called:
A. aspirant group.
B. membership group.
C. reference group.
D. effective group
Answer
A. aspirant group.
Q446. Which of the following is NOT part of the family decision-making unit?
A. solitary survivor.
B. initiator.
C. purchaser.
D. none of these
Answer
A. solitary survivor.
Q447. A group which one does not want to join is called:
A. a membership group.
B. an aspirational group.
C. a dissociative group.
D. effective group
Answer
C. a dissociative group.
Q448. Disappointment because the purchase did not match up to expectations is called:
A. consumerism.
B. cognitive dissonance.
C. post-purchase evaluation.
D. dissatisfaction
Answer
B. cognitive dissonance.
Q449. Maslow has a list of human needs from the most pressing to the least pressing. Theyinclude all of the following except ___
A. physiological needs
B. safety needs
C. need recognition.
D. self-actualization
Answer
C. need recognition.
Q450. People can form different perceptions of the same stimulus because of threeperceptual processes. All of the following name these processes except ___
A. selective attention
B. selective distortion
C. selective attitude.
D. selective retention about brands.
Answer
C. selective attitude.
Q451. ___ advertising is when consumers are affected by marketing messages without evenknowing it.
A. alternative evaluation
B. subliminal.
C. complex
D. motive
Answer
B. subliminal.
Q452. Learning occurs through the interplay of all of the following except ___
A. drives
B. stimuli
C. cues
D. dissonance behaviour.
Answer
D. dissonance behaviour.
Q453. The practical significance of ___ for marketers is that they can build up demand fora product by associating it with strong drives, using motivating cues, and providing positive reinforcement.
A. alternative evaluations
B. social classes
C. the learning theory.
D. subcultures
Answer
C. the learning theory.
Q454. A ___ is a descriptive thought that a person has about something.
A. lifestyle
B. motive
C. belief.
D. habitual behaviour
Answer
C. belief.
Q455. ___ describes a person’s relatively consistent evaluations, feelings, and tendenciestoward an object or idea.
A. lifestyle
B. motive
C. habitual behaviour
D. attitude.
Answer
D. attitude.
Q456. A person’s attitudes fit into a pattern, and to change one attitude may require difficultadjustments in many others. Thus, a company should ___ try to fit its products into existing attitudes rather than attempt to change attitudes.
A. usually.
B. not
C. once in a while
D. seldom
Answer
A. usually.
Q457. All of the following are part of habitual buying behaviour except which one?
A. consumers search extensively for information through the usual belief–attitude– behaviour sequence.
B. a repetition creates brand familiarity rather than brand conviction.
C. the buying process involves brand beliefs formed by passive learning.
D. none of the above.
Answer
B. a repetition creates brand familiarity rather than brand conviction.
Q458. In one way or another, most large companies sell to ___
A. consumers
B. other organizations.
C. employees
D. not-for-profit companies
Answer
B. other organizations.
Q459. What can we say about the size of the business market compared to consumer markets?
A. it is approximately the same.
B. it is smaller.
C. it is huge.
D. there is no need to compare them.
Answer
C. it is huge.
Q460. The buyer decision process consists of five stages. Which of the following is not one of thesestages?
A. need recognition.
B. information search.
C. variety-seeking buying behaviour.
D. purchase decision
Answer
C. variety-seeking buying behaviour.
Q461. The buying process starts with ___ the buyer recognizes a problem or need.
A. need recognition.
B. information search
C. evaluation of alternatives
D. purchase decision
Answer
A. need recognition.
Q462. The consumer can obtain information from any of several sources. Which is not one of thesesources?
A. personal.
B. commercial.
C. attitude.
D. public.
Answer
C. attitude.
Q463. The most effective source that consumers obtain information from is ___ because itlegitimizes or evaluates products for the buyer.
A. commercial
B. public
C. experimental
D. personal.
Answer
D. personal.
Q464. The marketer’s job does not end when the product is bought. After purchasing the product, theconsumer will be satisfied or dissatisfied and will engage in ___
A. habitual buying behaviour
B. alterative evaluation
C. post purchase behaviour.
D. variety-seeking buying behaviour
Answer
C. post purchase behaviour.
Q465. What determines whether the buyer is satisfied or dissatisfied with a purchase? The answerlies in the relationship between the consumer’s expectations and the product’s ___
A. perceived performance.
B. brand personality
C. recognition
D. consumer market
Answer
A. perceived performance.
Q466. Almost all major purchases result in ___ , or discomfort caused by post purchase conflict.
A. opinion leaders
B. cognitive dissonance
C. purchase decisions
D. complex buying behaviour
Answer
B. cognitive dissonance
Q467. ___ is a key to building lasting relationships with consumers.
A. personality
B. alternative evaluations
C. need recognition
D. customer satisfaction.
Answer
D. customer satisfaction.
Q468. Companies should set up systems that ___ customers to complain.
A. discourage
B. encourage.
C. do not allow
D. any of the above
Answer
B. encourage.
Q469. A new product is a good, service, or idea that is perceived by some potential customers asnew. Our interest is in how consumers learn about products for the first time and make the decision to buy them. This is called the ___
A. new product recognition
B. adoption process.
C. variety-seeking buying behaviour
D. information search
Answer
B. adoption process.
Q470. Which is not one of the stages that customers go through in the process of adopting a newproduct?
A. awareness.
B. interest.
C. evaluation.
D. culture.
Answer
D. culture.
Q471. Relative advantage, compatibility, complexity, divisibility, and communicability are characteristics of ___
A. alternative evaluation
B. dissonance-reducing buying behaviour
C. influence of product on rate of adoption.
D. habitual buying behaviour
Answer
C. influence of product on rate of adoption.
Q472. Family is one of the ___ factors that influence consumer behavior.
A. cultural
B. social.
C. personal
D. psychological
Answer
B. social.
Q473. Opinion leaders are sometimes referred to as ___
A. the influential.
B. the upper class
C. the middle class
D. buzz marketers
Answer
A. the influential.
Q474. ___ is the buying behavior of final consumers
A. Global purchasing
B. Business buying Behaviour
C. Reseller buyer behaviour
D. Consumer buyer behaviour.
Answer
D. Consumer buyer behaviour.
Q475. Which of the following is s situation in which consumer behaviour occurs?
A. Communication situation
B. Purchase situation
C. Usage situation
D. All of the above
Answer
D. All of the above
Q476. Consumer protection act was passed in the year
A. 1948
B. 1968
C. 1986
D. 1975
Answer
C. 1986
Q477. Injurious consumption occurs when
A. A product is introduced that does not meet consumer needs
B. Individual makes consumption decisions that have a negative impact on their long run well being
C. A firm advertises benefits that the product cannot deliver
D. Consumers purchase product for symbolic rather than functional reasons
Answer
B. Individual makes consumption decisions that have a negative impact on their long run well being
Q478. When a consumers purchase a product for the first time and buys a small quantity than usual,this purchase would be considered as a ___
A. Sample
B. Repeat
C. Long term
D. All of the above
Answer
D. All of the above
Q479. Repeat purchase is closely related to the concept of
A. Brand image
B. Brand loyalty
C. Brand equity
D. Brand culture
Answer
B. Brand loyalty
Q480. Shoppers who care about mall essentials and brand name merchandise are known as ___ shoppers
A. Brand
B. Destination
C. Basic
D. Enthusiast
Answer
B. Destination
