Q401. How does music influence consumer behaviour?
A. subliminally
B. reduces consumers’ perception of overcrowding
C. changes temporal perspective
D. influences mood
Answer
D. influences mood
Q402. Some consumers are highly susceptible to interpersonal influence, which is a ___
A. norm
B. situation factor
C. product factor
D. personality trait
Answer
D. personality trait
Q403. Which of the following is a negative emotion influenced by both the product (e.g.,hearing aids, feminine hygiene products) and the situation?
A. embarrassment
B. shame
C. fear
D. anger
Answer
A. embarrassment
Q404. Which of the following is a reason consumer give gifts?
A. social expectations
B. ritualized consumption experiences
C. as an expression of love and caring
D. all of the above
Answer
D. all of the above
Q405. ___ (consumer role) is the individual who determines that some need or want is notbeing fulfilled and authorises a purchase to rectify the situation.
A. initiator.
B. gate keeper
C. influencer
D. decider
Answer
A. initiator.
Q406. Among various consumer roles ___ has the greatest expertise in acquiring andevaluating the information.
A. initiator
B. gate keeper.
C. influencer
D. decider
Answer
B. gate keeper.
Q407. ___ is a person who, by some intentional or unintentional word or action,influences the buying decision, actual purchase and/or the use of product or service.
A. initiator
B. gate keeper
C. influencer.
D. decider
Answer
C. influencer.
Q408. ___ is the person or persons who actually determine which product or service willbe chosen.
A. initiator
B. gate keeper
C. influencer
D. decider.
Answer
D. decider.
Q409. ___ is an individual who actually makes the purchase transaction.
A. initiator
B. gate keeper
C. influencer
D. buyer.
Answer
D. buyer.
Q410. ___ is a person most directly involved in the use or consumption of the
A. initiator
B. user
C. influencer
D. buyer
Answer
B. user
Q411. Marginal utility theory of buyer behaviour is developed by
A. alphred marshall.
B. festinger
C. b f skinner
D. kotler
Answer
A. alphred marshall.
Q412. Stimulus response theory of buyer behaviour developed by
A. purlon
B. skinner
C. thorndike
D. all of these.
Answer
D. all of these.
Q413. Cognitive theory of buyer behaviour was developed by
A. alphred marshall
B. festinger.
C. b f skinner
D. kotler
Answer
B. festinger.
Q414. Psycho- Analytical theory of consumer behaviour was developed by
A. alphred marshall
B. festinger
C. b f skinner
D. sigmund freud.
Answer
D. sigmund freud.
Q415. Socio cultural theory of buyer behaviour is formulated by
A. veblen.
B. festinger
C. b f skinner
D. kotler
Answer
A. veblen.
Q416. Socio cultural theory of buyer behaviour is also known as
A. individual theory
B. selective theory
C. group theory.
D. none of these
Answer
C. group theory.
Q417. The concept of market segmentation was introduced by
A. philip kotler
B. veblen
C. marshall
D. w r smith.
Answer
D. w r smith.
Q418. ___ is the act of dividing a market into distinct groups of buyer who mightrequire separate products.
A. market segmentation.
B. target marketing
C. product positioning
D. none of these
Answer
A. market segmentation.
Q419. Which of the following is not a market segmentation strategy?
A. undifferentiated marketing
B. customised marketing
C. concentrated marketing
D. retail marketing.
Answer
D. retail marketing.
Q420. ___ Segmentation is based on product features, occasion, benefit of theproducts etc.
A. geographic
B. demographic
C. behavioural.
D. psychographic
Answer
C. behavioural.
Q421. ___ is a social movement to increase the right and powers of consumer
A. consumer behaviour
B. consumerism.
C. collusion
D. segmentation
Answer
B. consumerism.
Q422. The extreme state of consumer satisfaction is called
A. consumer dissonance
B. consumer delight.
C. consumer ecstasy
D. none of these
Answer
B. consumer delight.
Q423. The process by which individuals select, use, or dispose of products to satisfy theirneeds and wants is known as:
A. problem recognition
B. cognitive behaviour
C. consumer behaviour.
D. post purchase evaluation
Answer
C. consumer behaviour.
Q424. The person who uses a product is:
A. not always the same person who selects or pays for it.
B. always the same person who selects it
C. always the same person who pays for it
D. always the buyer.
Answer
B. always the same person who selects it
Q425. The process by which an individual selects, organises and interprets the information heor she receives from the environment is:
A. perception.
B. interpretation
C. sensation
D. information processing
Answer
A. perception.
Q426. Which of the following best describes involvement?
A. consumers’ disinterest in a product or service.
B. the relationship users develop with selected products and services.
C. the degree of personal relevance of a product or service to a consumer
D. motivation to contribute to the improvement of a brand
Answer
B. the relationship users develop with selected products and services.
Q427. Lifestyles are NOT determined by:
A. consumers’ values.
B. consumers’ personal context
C. consumers’ personal characteristics
D. consumers’ needs and emotions
Answer
A. consumers’ values.
Q428. Learned predispositions to respond to an object or class of objects in a consistentlyfavourable or unfavourable way is the definition of:
A. intentions
B. behaviours
C. aptitudes
D. attitudes.
Answer
D. attitudes.
Q429. Attitudes in general:
A. are not very predictive behaviour
B. are often inconsistent with behaviour
C. are inherent instead of learned
D. are useful in predicting behaviour.
Answer
D. are useful in predicting behaviour.
Q430. A consumer feeling that the brand they have already purchased may not have been theright purchase is experiencing what?
A. cognitive consistency
B. foot-in-the-door
C. the norm of reciprocity
D. cognitive dissonance.
Answer
D. cognitive dissonance.
Q431. the steps in the consumer decision making process flow as:
A. problem recognition, information search, alternative evaluation, purchase, postpurchase experience.
B. problem recognition, information evaluation, alternative search, purchase, post purchase experience
C. problem recognition, information search, purchase, alternative evaluation, post purchase experience
D. problem recognition, alternative evaluation, information search, purchase, post purchase experience
Answer
A. problem recognition, information search, alternative evaluation, purchase, postpurchase experience.
Q432. Social class can be determined by:
A. income
B. education
C. family background
D. all of the above.
Answer
D. all of the above.
Q433. Which of the following is NOT part of group influence?
A. social class.
B. family.
C. personality.
D. none of these
Answer
C. personality.
Q434. Problem recognition is part of:
A. the decision process.
B. the marketing mix.
C. personal influence.
D. sales promotion
Answer
A. the decision process.
Q435. Post-purchase evaluation means:
A. comparing the purchase outcome with previous expectations.
B. feelings of disappointment following a purchase.
C. researching consumers who have previously bought the product.
D. all of these
Answer
A. comparing the purchase outcome with previous expectations.
Q436. Routine problem-solving is:
A. a problem which recurs frequently.
B. a regular session for considering problems.
C. a regularly-experienced purchase situation.
D. none of these
Answer
C. a regularly-experienced purchase situation.
Q437. A purchase situation which occurs infrequently, and which requires some research, iscalled:
A. routine problem-solving.
B. infrequent purchase situation.
C. limited problem-solving.
D. none of these
Answer
C. limited problem-solving.
Q438. Which of the following is NOT a component of personality?
A. behaviours.
B. family.
C. traits.
D. attitude
Answer
B. family.
Q439. Selective attention is a component of:
A. decision-making.
B. personality.
C. perception.
D. attitude
Answer
C. perception.
Q440. Which of the following is NOT part of Maslow’s Hierarchy of Needs?
A. safety needs.
B. esteem needs.
C. customer needs.
D. none of these
Answer
C. customer needs.
