Q361. With respect to adopter categories, the ___ are skeptical and they adoptan innovation only after a majority of people have tried it.
A. early adopters
B. early majority
C. late majority.
D. laggards
Answer
C. late majority.
Q362. If a company makes products and services for the purpose of reselling or renting them toothers at a profit or for use in the production of other products and services, then the company is selling to the:
A. business market.
B. international market.
C. consumer market.
D. private sector market.
Answer
A. business market.
Q363. The business marketer normally deals with ___ than the consumer marketerdoes.
A. far greater but smaller buyers
B. far greater and larger buyers
C. far fewer but far larger buyers
D. far fewer and smaller buyers
Answer
C. far fewer but far larger buyers
Q364. When demand comes (as it does in the business market) from the demand for consumergoods, this form of demand is called:
A. kinked demand.
B. inelastic demand.
C. cyclical dema
D. Derived demand.
Answer
D. Derived demand.
Q365. In a ___ , the buyer reorders something without any modifications.
A. habitual rebuy
B. straight rebuy.
C. modified rebuy
D. new task buy
Answer
B. straight rebuy.
Q366. The “in” suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations?
A. modified rebuy.
B. new task buying
C. straight rebuy
D. indirect rebuy
Answer
A. modified rebuy.
Q367. The stage of the business buying process in which the buyer writes the final order with thechosen supplier(s), listing the technical specifications, quantity needed, expected time of delivery, return policies, and warranties is called:
A. general need description.
B. product specification.
C. supplier selection.
D. order-routine specification.
Answer
D. order-routine specification.
Q368. ___ is the definition of reference groups.
A. groups that an individual looks to when forming attitudes and opinions.
B. groups of people who have been referred to by someone they know
C. groups of office colleagues
D. chat groups on the internet
Answer
A. groups that an individual looks to when forming attitudes and opinions.
Q369. ___ are the groups that individuals look to when forming attitudes and opinions.
A. reference groups.
B. teenage groups
C. religious groups
D. adult groups
Answer
A. reference groups.
Q370. For which of the following products would the reference group influence be the strongest?
A. a best-seller novel
B. a pickup truck.
C. a loaf of bread
D. a pair of jeans
Answer
B. a pickup truck.
Q371. Secondary reference groups include ___
A. family and close friends
B. sports groups
C. ethnic and religious groups
D. fraternal organizations and professional associations.
Answer
D. fraternal organizations and professional associations.
Q372. One of the key tasks of marketers is ___ and to create consumer perceptionsthat the product is worth purchasing.
A. to make products easily visible and available
B. to promote sales of products
C. to differentiate their products from those of competitors.
D. to do marketing surveys
Answer
C. to differentiate their products from those of competitors.
Q373. Praveen doesn’t really like Chicken fry but when all of his friends ordered chicken fry,he felt that to be part of the gang he needed to buy one for himself. Which situational influence explains Terence’s purchase of a grapefruit martini?
A. its marketing mix
B. task features
C. current conditions
D. social features
Answer
D. social features
Q374. Marketing communications play a critical role in informing consumers about ___ including where they can be purchased and in creating favourable images and perceptions.
A. buying their products
B. price reductions
C. products and services.
D. the advantage over competition
Answer
C. products and services.
Q375. When consumers are seeking low-involvement products, they are unlikely to engage inextensive search, so ___ is important.
A. order processing
B. order booking
C. ready availability.
D. information about warranty
Answer
C. ready availability.
Q376. Marketers can create brand equity ___
A. by selling them in prestigious outlets.
B. by overpricing the product
C. preparing comparative information about competitive brands
D. by making the products available in all locations
Answer
A. by selling them in prestigious outlets.
Q377. Situational influences that have considerable effect on product and brand choice are ___ , social features, time, task features and current conditions.
A. physical features.
B. price
C. guarantees
D. packaging
Answer
A. physical features.
Q378. Product knowledge refers to the amount of information a consumer has stored inmemory about particular product classes, product forms, ___ , models, and ways to purchase them.
A. prices
B. brands.
C. packaging
D. warranties
Answer
B. brands.
Q379. Product involvement refers to ___ or personal relevance of an item.
A. a consumer’s perception of the importance.
B. the need of the product
C. the price the product
D. the amount of people who bought the product
Answer
A. a consumer’s perception of the importance.
Q380. If the purchase is for a high-involvement product, consumers are likely to develop ahigh degree of ___ so that they can be confident that the item they purchase is just right for them.
A. brand loyalty
B. society
C. product knowledge.
D. references
Answer
C. product knowledge.
Q381. ___ constitutes moderate consumer behaviour, but still involvestime and effort searching for and comparing alternatives.
A. limited decision making.
B. need recognition
C. routine decision making
D. post purchase evaluation
Answer
A. limited decision making.
Q382. Experimental sources of information for consumers refer to ___
A. advertising, marketing, selling, and profit making
B. handling, examining, and trying the product while shopping.
C. buying after a demonstration
D. buying the product directly from a manufacturer
Answer
B. handling, examining, and trying the product while shopping.
Q383. A purchase involves many decisions, which include product type, brand, model, ___ among other factors.
A. credit facility available
B. group purchase discount schemes
C. dealer selection and method of payment.
D. availability of money
Answer
C. dealer selection and method of payment.
Q384. Group, marketing and ___ determine the initial level of productknowledge as well as change in it.
A. consumer feedback
B. situational influences
C. information available
D. consumers’ perceptions
Answer
B. situational influences
Q385. ___ refers to the tendency for consumers to try to reduce risk in theirdecision making.
A. risk tolerance
B. guarantee terms
C. perceived risk.
D. dissonance
Answer
C. perceived risk.
Q386. ___ is the most common type or consumer decision process and theway consumers purchase most packaged goods.
A. limited decision making
B. extended decision making
C. routine decision making.
D. alternative search
Answer
C. routine decision making.
Q387. The occurrence of post decision anxiety is related to the concept of ___
A. extensive decision making
B. cognitive dissonance.
C. limited decision making
D. marketing strategy
Answer
B. cognitive dissonance.
Q388. The disconfirmation paradigm is used to study ___
A. need satisfaction
B. decision-making roles within the purchase process
C. the relationship between product knowledge and product involvement
D. post purchase dissonance
Answer
D. post purchase dissonance
Q389. What does cognitive dissonance state?
A. the individual often has doubts and second thoughts about the choice made.
B. individual consumers use limited decision making to reduce their anxiety levels
C. consumers usually buy products based on emotion
D. marketers can sell more products by increasing choices available to consumers
Answer
A. the individual often has doubts and second thoughts about the choice made.
Q390. One implication of the ___ view for marketers is that care must be takennot to raise prepurchase expectations to such a level that the product cannot possibly meet them.
A. post purchase evaluation.
B. purchase decision
C. prepurchase decision
D. routine decision making
Answer
A. post purchase evaluation.
Q391. All those factors particular to a time and place that do not follow from knowledge ofthe stable attributes of the consumer and the stimulus and that have an effect on current behaviour are known as ___
A. situational influence
B. motivators
C. consumption triggers
D. consumption influencers
Answer
A. situational influence
Q392. Which of the following also includes a situation-specific component?
A. personality
B. self-concept
C. involvement
D. demographics
Answer
C. involvement
Q393. Which of the following is a situation in which consumer behavior occurs?
A. communications situation
B. purchase situation
C. usage situation
D. all of the above
Answer
D. all of the above
Q394. Which of the following is NOT a situation in which consumer behaviour occurs?
A. communications situation
B. purchase situation
C. usage situation
D. all of the above are situations in which consumer behaviour occurs
Answer
D. all of the above are situations in which consumer behaviour occurs
Q395. Neethu has to purchase a gift for her mother and only has this afternoon to do sobecause her birthday party is that evening. She’s wondering how she will be able get to the mall in time to pick out the perfect gift. This is an illustration of which situation characteristic?
A. physical features
B. social surroundings
C. temporal perspective
D. task definition
Answer
C. temporal perspective
Q396. Which of the following is NOT an individual characteristic influencing consumerbehaviour?
A. culture
B. attitudes
C. task definition
D. social class
Answer
C. task definition
Q397. Which of the following is NOT a consumption response?
A. task definition
B. problem recognition
C. purchase
D. disposition
Answer
A. task definition
Q398. The situation interacts with the marketing activity and the individual to determinebehaviour. Which of the following is a marketing activity?
A. lifestyle
B. temporal perspective
C. package
D. purchase
Answer
C. package
Q399. ___ consumer research is also known as positivism
A. qualitative
B. quantitative.
C. selective
D. none of these
Answer
B. quantitative.
Q400. ___ Consumer research is also known as ‘interpretivism’.
A. qualitative.
B. quantitative
C. selective
D. none of these
Answer
A. qualitative.
