Q321. ” ___ is the action and decisions process or people who purchase goods and services forpersonal consumption.”
A. consumer behaviour
B. consumer interest
C. consumer attitude
D. consumer interpretation
Answer
A. consumer behaviour
Q322. ___ is one of the most basic influences on an individual’s needs, wants, andbehaviour.
A. brand
B. culture
C. product
D. price
Answer
B. culture
Q323. In terms of consumer behaviour; culture, social class, and reference group influences havebeen related to purchase and ___
A. economic situations
B. situational influences
C. consumption decisions
D. physiological influences
Answer
C. consumption decisions
Q324. Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___
A. decline in the influence of religious values
B. decline in communal influences
C. strong awareness of brands in the market
D. strong awareness of pricing policies in the market
Answer
A. decline in the influence of religious values
Q325. ___ (is) are transmitted through three basic organizations: the family, religiousorganizations, and educational institutions; and in today’s society, educational institutions are playing an increasingly greater role in this regard.
A. consumer feedback
B. marketing information systems
C. market share estimates
D. cultural values
Answer
D. cultural values
Q326. In large nations, the population is bound to lose a lot of its homogeneity, and thus ___ arise.
A. multilingual needs
B. cultures
C. subcultures
D. product adaptation requirements
Answer
C. subcultures
Q327. ___ has become increasingly important for developing a marketing strategy inrecent years.
A. change in consumers’ attitudes
B. inflation of the dollar
C. the concept and the brand
D. age groups, such as the teen market, baby boomers, and the mature market
Answer
D. age groups, such as the teen market, baby boomers, and the mature market
Q328. Two of the most important psychological factors that impact consumer decision-makingprocess are product ___ and product involvement.
A. marketing
B. strategy
C. price
D. knowledge
Answer
D. knowledge
Q329. Which of the following is the most valuable piece of information for determining the socialclass of your best friend’s parents?
A. the number of years schooling that they had
B. their ethnic backgrounds
C. their combined annual income
D. their occupations
Answer
D. their occupations
Q330. Different social classes tend to have different attitudinal configurations and ___ thatinfluence the behaviour of individual members.
A. personalities
B. values
C. finances
D. decision makers
Answer
B. values
Q331. ___ refers to the buying behavior of final consumers.
A. consumer buyer behavior.
B. target market buying
C. market segment buying
D. business buying behavior
Answer
A. consumer buyer behavior.
Q332. Understanding consumer buying behavior is not easy. The answers are often locked deepwithin the consumer’s head. The central question for marketers is:
A. how much money is the consumer willing to spend?
B. how much does the consumer need the product being offered for sale?
C. how much does a discount or a coupon affect the purchase rate?
D. how do consumers respond to various marketing efforts the company might use?.
Answer
D. how do consumers respond to various marketing efforts the company might use?.
Q333. According to the stimulus-response model of buyer behavior (as presented in your text), theplace where consumers process marketing stimuli prior to making purchase decision is called the:
A. consumer’s value chain.
B. consumer’s cognitive schema.
C. consumer’s black box.
D. consumer’s thoughts-emotions network.
Answer
C. consumer’s black box.
Q334. ___ is the most basic cause of a person’s wants and behaviors.
A. culture.
B. social class
C. personality
D. lifestyle
Answer
A. culture.
Q335. Marketers are always trying to spot ___ in order to discover new products thatmight be wanted.
A. opinion graphers
B. dissonant groups
C. cultural shifts.
D. benchmarks
Answer
C. cultural shifts.
Q336. The cultural shift toward ___ has resulted in more demand for casual clothing andsimpler home furnishings.
A. liberal political causes
B. conservative political causes
C. informality.
D. downsizing
Answer
C. informality.
Q337. The greatest barrier to effectively marketing to the Asian American market is thought to be:
A. reluctance to grant credit to this group.
B. language and cultural traditions.
C. the urban nature of their neighborhoods.
D. lack of a mass media that reaches this group.
Answer
B. language and cultural traditions.
Q338. Relatively permanent and ordered divisions in a society whose members share similarvalues, interests, and behaviors are called:
A. cultures.
B. subcultures.
C. social classes.
D. social factors.
Answer
C. social classes.
Q339. The ___ is a person within a reference group who, because of special skills,knowledge, personality, or other characteristics, exerts influence on others.
A. facilitator
B. referent actor
C. opinion leader.
D. social role player
Answer
C. opinion leader.
Q340. Even though buying roles in the family change constantly, the ___ has traditionallybeen the main purchasing agent for the family.
A. wife.
B. husband
C. teenage children
D. grandparent
Answer
A. wife.
Q341. A major reason for the changing traditional purchasing roles for families is that:
A. the economic conditions are forcing more teens to work.
B. more women than ever hold jobs outside the home.
C. children are spending more time on the web.
D. men and women now shop together or “shop until you drop” for entertainment purposes.
Answer
B. more women than ever hold jobs outside the home.
Q342. The stages through which families might pass as they mature over time is a description ofwhat is called the:
A. adoption process.
B. lifestyle cycle.
C. values and lifestyle (vals) topology.
D. family life cycle.
Answer
D. family life cycle.
Q343. The basic premise of the ___ is that people’s possessions contribute to and reflect their identities; that is, “we are what we have.”
A. lifestyle concept
B. self-concept.
C. personality concept
D. cognitive concept
Answer
B. self-concept.
Q344. A good synonym for motive is a(n) ___
A. omen
B. need
C. drive.
D. cue
Answer
C. drive.
Q345. The theory of motivation that views people as responding to urges that are repressed butnever fully under control was developed by:
A. marshall.
B. kant.
C. fre
D. d. maslow.
Answer
C. fre
Q346. According to Maslow’s Hierarchy of Needs, the lowest order of needs are called:
A. self-actualization needs.
B. social needs.
C. safety needs.
D. physiological needs.
Answer
D. physiological needs.
Q347. According to Maslow’s Hierarchy of Needs, the highest order of needs are called:
A. self-actualization needs.
B. social needs.
C. safety needs.
D. physiological needs.
Answer
A. self-actualization needs.
Q348. ___ is the process by which people select, organize, and interpretinformation to form a meaningful picture of the world.
A. readiness
B. selectivity
C. perception.
D. motivation
Answer
C. perception.
Q349. People can form different perceptions of the same stimulus because of three perceptualprocesses. These processes are best described as being:
A. selective attention, selective distortion, and selective retention.
B. subliminal perception, selective remembrance, selective forgetting.
C. closure, modeling, and perceptual screening.
D. needs distortion, wants analysis, and perceptual screening.
Answer
A. selective attention, selective distortion, and selective retention.
Q350. ___ describes changes in an individual’s behavior arising from experience.
A. modeling
B. motivation
C. perception
D. learning.
Answer
D. learning.
Q351. A ___ is a strong internal stimulus that calls for action.
A. drive.
B. cue
C. response
D. perception
Answer
A. drive.
Q352. If a consumer tells friends “I like my car more than any other car on the road,” then theconsumer has expressed a(n):
A. rule.
B. attitude.
C. belief.
D. cue.
Answer
B. attitude.
Q353. Which of the following is NOT one of the five stages of the buyer decision process?
A. need recognition
B. brand identification.
C. information search
D. purchase decision
Answer
B. brand identification.
Q354. The buying process can be triggered by a(n) ___ when one of the person’s normalneeds—hunger, thirst, sex—rises to a level high enough to become a drive.
A. awareness
B. external stimuli
C. internal stimuli.
D. experiential motivation
Answer
C. internal stimuli.
Q355. The stage in the buyer decision process in which the consumer is aroused to search formore information is called:
A. information search.
B. evaluation of alternatives.
C. search for needs.
D. perceptual search.
Answer
A. information search.
Q356. The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer wouldhave obtained the information by using a(n):
A. personal source.
B. commercial source.
C. informative source.
D. experiential source.
Answer
D. experiential source
Q357. Generally, the consumer’s purchase decision will be to buy the most preferred brand, but twofactors can come between the purchase intention and the purchase decision. These two factors are best described as being:
A. the cost and availability of the product.
B. the attitude of others and the cost of the product.
C. the availability of the product and unexpected situational factors.
D. the attitude of others and unexpected situational factors.
Answer
D. the attitude of others and unexpected situational factors.
Q358. With respect to post purchase behavior, the larger the gap between expectations and performance:
A. the greater likelihood of re-purchase.
B. the greater the customer’s dissatisfaction.
C. the less likely the consumer will be influenced by advertising.
D. the less likely the consumer will need sales confirmation and support.
Answer
B. the greater the customer’s dissatisfaction.
Q359. Cognitive dissonance occurs in which stage of the buyer decision process model?
A. need recognition
B. information search
C. evaluation of alternatives
D. post purchase conflict.
Answer
D. post purchase conflict.
Q360. A company must always guard against dissatisfying customers. On average, a satisfiedcustomer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ___ people.
A. 7
B. 9
C. 11.
D. 30
Answer
C. 11.
