Q281. Once a company knows a consumer’s preferences, the company can predict, without asking the consumer directly, what other products or services that consumer might enjoy through ___
A. Active web bugs
B. Spyware
C. Collaborative filtering
D. Personalization
Answer
A. Active web bugs
Q282. Internal records are an important source of information. Which of the followingare not deemed as internal records?
A. Marketing and sales records.
B. Competitor information.
C. Accounting records.
D. Customer service records.
Answer
B. Competitor information.
Q283. Dunn and Bradstreet is the world’s largest research organization that specializes in information management and marketing intelligence. Which is one of its largest subsidiaries that are focused upon the retail industry?
A. Nielsen.
B. Info Act Workstation.
C. Homescan.
D. Key Account Scantrack.
Answer
A. Nielsen.
Q284. There are various types of research designed to obtain different types of information. What type of research is used to define problems and suggest hypotheses?
A. Secondary research.
B. Descriptive research.
C. Primary research.
D. Causal research.
Answer
B. Descriptive research.
Q285. Which of the following is not a defined use of marketing research?
A. To identify and define marketing opportunities and problems.
B. To improve understanding of the marketing process.
C. To generate, refine and evaluate marketing actions.
D. To justify previous marketing decisions.
Answer
D. To justify previous marketing decisions.
Q286. Which of the following is not a sales forecasting method?
A. Leading indicators.
B. Binomial regression.
C. Time lag analysis.
D. Time series analysis.
Answer
B. Binomial regression.
Q287. What type of research would be appropriate in the following situation? Nestlé wants to investigate the impact of children on their parents’ decisions to buy breakfast foods.
A. Focus groups.
B. Qualitative research.
C. Secondary research.
D. Quantitative research.
Answer
B. Qualitative research.
Q288. What type of research would be appropriate in the following situation? A college or university bookshop wants to get some insights into how students feel about the shop’s merchandise, prices and service.
A. Qualitative research.
B. Mixed methodology.
C. Quantitative research.
D. Focus groups.
Answer
D. Focus groups.
Q289. What type of research would be appropriate in the following situation? L’Oreal wants to determine whether a new line of deodorants for teenagers will be profitable
A. Quantitative research.
B. Mixed methodology.
C. Focus groups.
D. Primary research.
Answer
B. Mixed methodology.
Q290. Why is market research an essential tool for the marketing manager?
A. Monitor changing needs and attitudes, etc.
B. Develop more appropriate marketing mixes.
C. Monitor progress and diagnose the root causes of marketing problems.
D. Define and locate market segments.
Answer
D. Define and locate market segments.
Q291. ___ require either major change in an area of behavior that is relatively unimportant to the individual or a minor change in an area of behavior that is very important to the user.
A. Technologically continuous innovations
B. Dynamically continuous innovations
C. Differentiated continuous innovations
D. Subordinate influenced continuous innovations
Answer
B. Dynamically continuous innovations
Q292. Probably the most important factor to the success of an innovation is its perceived ___ , that is, the extent to which it is viewed as providing clear benefits for the target market that are superior to those offered by competitive market offering.
A. Continuous Advantage
B. Pro-Bias Advantage
C. Competitive Advantage
D. Relative Advantage
Answer
D. Relative Advantage
Q293. Being the first firm to market a product successfully in an emerging market often leads to what is called the ___
A. Relative Advantage
B. Pioneering Advantage
C. Comparative Advantage
D. Success Advantage
Answer
B. Pioneering Advantage
Q294. The ___ of an innovation refers to the extent to which the innovation is consistent with present needs, motives, values, beliefs, and behaviors.
A. Complexity
B. Adoption Process
C. Consumption Paradigms
D. Compatibility
Answer
D. Compatibility
Q295. ___ or consumers’ ability to try out an innovation without incurring risk to valued resources (financial, esteem, status, time, information), is another factor critical to successful diffusion of innovations.
A. Trialability
B. Observability
C. Complexity
D. Plausibility
Answer
A. Trialability
Q296. The ___ refers to the spread of an innovation from its creative sourceacross space and time.
A. Flow Process
B. Diffusion Process
C. Distribution Process
D. Channeling Process
Answer
B. Diffusion Process
Q297. By ___ , we mean a preference for existing, familiar products, and behaviors over novel ones.
A. Continuous Innovations
B. Discontinuance
C. Innovation Resistance
D. Discontinuous Innovations
Answer
C. Innovation Resistance
Q298. The notion of ___ reflects the human desire for balance,order, and consistency between beliefs and behaviors.
A. Social Equilibrium
B. Pro-Innovation Bias
C. Neighborhood Effect
D. Psychological Equilibrium
Answer
D. Psychological Equilibrium
Q299. By ___ we mean we mean that the consumer stops purchasing or using the product.
A. Bandwagon Effects
B. Consumption Paradigms
C. Multi-Step Media Flow
D. Discontinuance
Answer
D. Discontinuance
Q300. In ‘stages of adoption process’, stage in which customer considers whether to tryproduct or not to is classified as
A. Awareness Stage
B. Interest Stage
C. Evaluation And Trial Stage
D. Adoption
Answer
C. Evaluation And Trial Stage
Q301. stages in adoption process’ involves
A. Awareness
B. Interest
C. Evaluation And Trial
D. All Of Above
Answer
D. All Of Above
Q302. According to brand personality traits, ‘excitement’ is concluded as brand being
A. Outdoorsy And Tough
B. Daring And Imaginative
C. Cheerful And Wholesome
D. Charming And Upper Class
Answer
B. Daring And Imaginative
Q303. Highly involved consumer buying behavior while perceiving significant differencesbetween brands is called
A. Complex Buoying Behavior
B. Variety Seeking Buying Behavior
C. Dissonance Reducing Buying Behavior
D. Habitual Buying Behavior
Answer
A. Complex Buoying Behavior
Q304. Procedure in marketing which consists of enlisting opinion leaders as “brand ambassadors” is called
A. Leading Marketing
B. Buzz Marketing
C. Online Marketing
D. None Of Above
Answer
B. Buzz Marketing
Q305. If customer ‘s expectations and products performance matches, customer is
A. Satisfied
B. Dissatisfied
C. Delighted
D. None Of Above
Answer
A. Satisfied
Q306. In buyer decision process, stage in which purchase intention is transformed in to purchasedecision is called
A. Need Recognition
B. Information Search
C. Purchase Decision
D. Both B And C
Answer
C. Purchase Decision
Q307. ‘Maslow’s hierarchy of needs’ includes
A. Physiological Needs
B. Self Actualization Needs
C. Esteem Needs
D. All Of Above
Answer
D. All Of Above
Q308. Tendency of difficult understanding related to use of market offering is called
A. Relative Advantage
B. Complexity
C. Communicability
D. Compatibility
Answer
B. Complexity
Q309. Adopter group who is suspicious of change is classified as
A. Late Majority
B. Early Majority
C. Laggard
D. Early Adopter
Answer
C. Laggard
Q310. Which of these is considered to be a better indicator of likely buyer behaviour?
A. Personality
B. Attitude
C. Intention To Act
D. none of the above
Answer
C. Intention To Act
Q311. Which of these is not a method of changing attitudes?
A. Change The Priority Of Attributes
B. Change The Media
C. Introduce A New Attribute
D. Change Brand Associations
Answer
B. Change The Media
Q312. How many stages are there in the general purchase decision process?
A. Seven
B. Three
C. Nine
D. Five
Answer
D. Five
Q313. In a marketing context, the term ‘evoked set’ means:
A. A Small Group Of Preferred Brands
B. Memories Of Past Purchases
C. Special Purchases
D. All Purchase Decisions
Answer
A. A Small Group Of Preferred Brands
Q314. Hedonic consumption is about:
A. Hair Care Products
B. Emotional Impact Of Purchases
C. Fantastic Images
D. Hysterical Imagery
Answer
B. Emotional Impact Of Purchases
Q315. Which one of the following does NOT reflect the correct use of the term ‘tribe’ when used to describe communities characterized by people who share:
A. Lifestyles
B. Fantasies
C. Experiences
D. Emotions
Answer
B. Fantasies
Q316. Behavioural economics is a rejection of which classical theory?
A. Economics
B. Psychology
C. Consumption
D. Sociology
Answer
C. Consumption
Q317. In order to change existing behaviours, people need to be presented with a choice that makes decision making feel:
A. Effortless
B. Spontaneous
C. Involving
D. Considered
Answer
D. Considered
Q318. The ultimate goal of marketing is to:
A. Facilitate Consumer Experimentation
B. Satisfy Consumer Needs For Information
C. Raise Consumer Awareness
D. Ensure Long-Run Consumer Behaviour
Answer
D. Ensure Long-Run Consumer Behaviour
Q319. Long-run consumer behaviour in the context of both low and high involvement decision making is positively influenced by:
A. Image
B. Quality
C. Price
D. Information
Answer
B. Quality
Q320. ___ refers to how an individual perceives a particular message
A. consumer behaviour
B. consumer interest
C. consumer attitude
D. consumer interpretation
Answer
D. consumer interpretation
