Q201. Highly involved consumer buying behavior and customers perceive fewer differences among brands is called
A. Complex Buying Behavior
B. Variety Seeking Buying Behavior
C. Dissonance Reducing Buying Behavior
D. Habitual Buying Behavior
Answer
C. Dissonance Reducing Buying Behavior
Q202. Cultural factors must include
A. Beliefs And Attitudes
B. Social Class
C. Occupation
D. Roles And Status
Answer
B. Social Class
Q203. What is the first stage in the purchase decision process?
A. Situation Analysis
B. Information Search
C. Price Comparison
D. Need Or Problem Recognition
Answer
D. Need Or Problem Recognition
Q204. What is the final stage in the purchase decision process?
A. Purchase
B. Post-Purchase Evaluation
C. Word Of Mouth
D. Pre-Purchase Evaluation
Answer
D. Pre-Purchase Evaluation
Q205. What is a consumer’s awareness set?
A. The Products That A Consumer Has Heard Of That May Solve Their Problem
B. The Adverts That A Consumer Likes
C. Everything A Consumer Knows About A Product
D. The Products That A Consumer Is Seriously Considering Buying
Answer
A. The Products That A Consumer Has Heard Of That May Solve Their Problem
Q206. What is at the highest level of Maslow’s hierarchy of needs?
A. Esteem Needs
B. Self-Actualisation Needs
C. Social Needs
D. Safety Needs
Answer
B. Self-Actualisation Needs
Q207. What does the term ‘evoked set’ mean?
A. Products That Have Caused Complaints
B. A Customer’s Close Friends
C. A Consumer’s Shortlist Of Possible Purchases
D. Products That Stand Out
Answer
C. A Consumer’s Shortlist Of Possible Purchases
Q208. James recently purchased a new car, however now he is worried about whether he made the right decision. Consumer behaviourists have a term for this state of mind. What is it?
A. Purchase Concern
B. Dithering
C. Post-Purchase Dissonance
D. Product Evaluation
Answer
C. Post-Purchase Dissonance
Q209. 14-year-old Beth is a member of the Girls Aloud fan club. She accesses their Facebook page regularly and is strongly influenced by what Girls Aloud say and wear. What kind of reference group is this fan club for Beth?
A. Aspirant Group
B. Inclusive Group
C. Disassociative Group
D. Non-Membership Group
Answer
B. Inclusive Group
Q210. The set of shared beliefs, behaviours and attitudes associated with a large group of peopleis called:
A. Religion
B. Culture
C. Social Framework
D. Ethics
Answer
A. Religion
Q211. A custom with a strong moral component is called:
A. Taboo
B. A more
C. An imperative
D. Ethic
Answer
B. A more
Q212. Which of the following is NOT one of Hofstede’s dimensions?
A. Masculinity-femininity
B. Individualism-collectivism
C. Wealth-poverty
D. Environment
Answer
C. Wealth-poverty
Q213. A culture in which the norms are embedded deeply in its members is called
A. A high-context culture
B. A repressive culture
C. A low-context culture
D. None of the above
Answer
A. A high-context culture
Q214. Which of the following is NOT a stage in acculturation?
A. Honeymoon
B. Rejection
C. Quittance
D. Confidence
Answer
C. Quittance
Q215. The groups we see occasionally, with whom we have a shared interest, are called:
A. Primary groups
B. Secondary groups
C. Familiarity groups
D. Tertiary groups
Answer
B. Secondary groups
Q216. The view that lower-class people imitate upper-class people is called:
A. Trickle-down theory
B. Imitation theory
C. Class differential theory
D. None
Answer
A. Trickle-down theory
Q217. Insistent demands for products is called:
A. Pester power
B. Irritation power
C. Child pressure
D. Peer pressure
Answer
A. Pester power
Q218. The person with the most power is called:
A. The most powerful person
B. The least dependent person
C. The most independent person
D. Interdependent
Answer
B. The least dependent person
Q219. Those who seek out new intellectual experiences are called:
A. Cognitive innovators
B. Sensory innovators
C. Attitudinal innovators
D. Intelligent
Answer
A. Cognitive innovators
Q220. How do consumers respond to various marketing efforts the company might use? Thestarting point is the ___ of a buyer’s behavior.
A. belief
B. subculture
C. postpurchase feeling
D. stimulus-response
Answer
D. stimulus-response
Q221. Four important subcultures mentioned by the author include all except ___
A. Hispanics
B. African Americans
C. Mature consumers
D. Opinions leaders
Answer
D. Opinions leaders
Q222. Each culture contains smaller ___ , or groups of people with shared value systemsbased on common life experiences and situations.
A. Alternative evaluations
B. Cognitive dissonances
C. Subcultures
D. Motives
Answer
C. Subcultures
Q223. ___ is(are) the most basic cause of a person’s wants and behavior.
A. Culture
B. Brand personality
C. Cognitive dissonance
D. New product
Answer
A. Culture
Q224. Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:
A. Spokespersons
B. Marketing figures
C. Role icons
D. Product determinants
Answer
B. Marketing figures
Q225. A young native Canadian moves from the Northwest Territories to attend university inToronto, Ontario. The disorientation he feels is called
A. Culture shock.
B. Counterculture.
C. Cultural lag.
D. Cultural relativism.
Answer
A. Culture shock.
Q226. The values, beliefs, behaviour, and material objects that constitute a people’s way of life isdefined as
A. Norms.
B. Culture.
C. Mores.
D. Folkways
Answer
B. Culture.
Q227. What we call “civilization”, based on permanent settlements and specialized occupations,emerged on the earth about ___ years ago.
A. 12 million
B. 2 million
C. 40 thousand
D. 12 thousand
Answer
D. 12 thousand
Q228. What is the official language of 20 percent of the world’s people?
A. English
B. Spanish
C. Chinese
D. French
Answer
C. Chinese
Q229. Different social classes tend to have different attitudinal configurations and ___ thatinfluence the behavior of individual members.
A. Personalities
B. Values
C. Finances
D. Decision makers
Answer
B. Values
Q230. ___ is the single factor that best indicates social class.
A. Time
B. Money
C. Occupation
D. Fashion
Answer
C. Occupation
Q231. Which of the following statements about social classes in the United States is true?
A. The middle class is the largest class
B. Less than five percent of the population in the U.S. belong to the upper clas
C. The working class is defined as “family folk” who depend heavily on relatives for economic and emotional support
D. The middle class is the group most likely to demand instant gratification
Answer
C. The working class is defined as “family folk” who depend heavily on relatives for economic and emotional support
Q232. 14% of the population that is differentiated mainly by having high incomes is classified as ___
A. The working class
B. The middle class
C. Upper Americans
D. Lower middle class
Answer
C. Upper Americans
Q233. Upper Americans prioritize spending on ___
A. Technology related products, and gifts
B. Pubs and discos
C. Gambling events
D. Travel, club memberships, and prestigious schools for children.
Answer
D. Travel, club memberships, and prestigious schools for children.
Q234. The population of American consumers that want to do the right things and buy what is popular is generally referred to as the ___
A. Lower middle class
B. Upper American class
C. Working class
D. Middle class
Answer
D. Middle class
Q235. In terms of consumption decisions, middle class consumers prefer to ___
A. Buy at a market that sells at a wholesale rates
B. Buy what is popular
C. Buy only the brands which sell at affordable prices
D. Analyze the market and select the best at the lowest prices
Answer
B. Buy what is popular
Q236. What is the middle class concerned about?
A. European travel and club memberships for tennis, golf, and swimming
B. Prestigious schooling facility for their children
C. Fashion and buying what experts in the media recommend
D. Buying only “value for money” products
Answer
C. Fashion and buying what experts in the media recommend
Q237. Increased earnings in the middle class have led to spending on more “worthwhileexperiences” for children, such as ___
A. The latest television sets and other entertainment products
B. Ski trips, college education, and shopping for better brands of clothes at more expensive store
C. The best branded school gear, bags and shoes
D. Having great parties among high society circles
Answer
B. Ski trips, college education, and shopping for better brands of clothes at more expensive store
Q238. The group of Americans referred to as “family folk” is also commonly referred to by marketers as the ___
A. Social class
B. Working class
C. Middle class
D. Upper American class
Answer
B. Working class
Q239. According to research, there are four factors that influence consumer buyer behavior:
A. Psychological, Personal, Social, CRM Systems
B. Cultural, Organizational, Personal, Psychological
C. Cultural, Social, Personal, Psychological
D. None Of The Above
Answer
C. Cultural, Social, Personal, Psychological
Q240. The psychological factors influencing consumer behavior are;
A. Motivation, Perception, Learning, Beliefs And Attitudes
B. Culture, Subculture, Social Class
C. Reference Groups, Family, Roles And Status
D. All Of The Above
Answer
A. Motivation, Perception, Learning, Beliefs And Attitudes
