Q161. Rules for purchasing are called:A. Risk reducersB. HeuristicsC. Purchase regulationsD. None of the above AnswerB. Heuristics Q162. According to Freud, which of the following is our conscious self?A. The idB. The superegoC. The egoD. None of the above AnswerC. The ego Q163. When a stimulus that is close to the conditioned stimulus evokes the…