Consumer Behavior MCQ Set 03

Q81: Consumer behaviour is a synthetic field of study involving
(a). Psychology
(b). Sociology
(c). Anthropology
(d). All of the above
(e). None of the above

Answer

Ans: d) All of the above

Q82: The first step in consumer buying process is:
(a). Information Search
(b). Purchase Decision
(c). Need recognition
(d). Post purchase behaviour

Answer

Ans: (c) Need recognition

Q83: A consumer possess through heightened attention stage during
(a). Information Search
(b). Purchase Decision
(c). Need recognition
(d). Post purchase behaviour

Answer

Ans: (b) purchase decision

Q84: The specific brands a consumer consider in making a purchase clean in a product category is called as:
(a). Inept set
(b). Inert set
(c). Alert set
(d). Evoked set

Answer

Ans: (c) Alert set

Q85: Which kind of buying behaviour is expected of a consumer while buying salt:
(a). Complex decision
(b). Impulsive Behaviour
(c). Brand Loyalty
(d). Inertia

Answer

Ans: (c) Brand loyalty

Q86: Which kind of buying behaviour is expected of a consumer for a bypass heart surgery:
(a). Complex decision
(b). Impulsive Behaviour
(c). Brand Loyalty
(d). Inertia

Answer

Ans: (a) Complex decisioin

Q87: Which kind of buying behaviour is expected of a consumer for a chocolate bar:
(a). Complex decision
(b). Impulsive Behaviour
(c). Brand Loyalty
(d). Inertia

Answer

Ans: (c) Brand quality

Q88: It performances of a product are below the expectation of a consumer then under which state do we find the consumer?
(a). Cheated
(b). Prone to consumer protection
(c). Post Purchase Dissonance
(d). None of the above

Answer

Ans: (c) post purchase dissonance

Q89: If a consumer known everything about the brand but nothing about the product launched under that brand them what kind of buying situation arises:
(a). Extensive Problem Solving
(b). Routinised buying situation
(c). Limited Problem Solving
(d). None of the above

Answer

Ans: 9d) None of the above

Q90: What kind of buying situation will be faced by an internet ready TV being introduced by fresh brand from Korea in India market
(a). Extensive Problem Solving
(b). Routinised buying situation
(c). Limited Problem Solving
(d). None of the above

Answer

Ans: (d) none of the above

Q91: AIO stands for
(a). Attitude, Interests and Operation
(b). Attitude, Interpret and Opinion
(c). Activities, Interests and Operations
(d). None of the above

Answer

Ans: (d) none of the above (Activities, Interests And Opinions)

Q92: The most successful and top of the line people with high self-esteem and abundant resources involves framework are called as:
(a). Fulfilleds
(b). Makers
(c). Achievers
(d). Actualizers

Answer

Ans: (d) Actualizers

Q93: Onida’s devil in the ad relates to which of the following component of Feud personality System.
(a). Super Ego
(b). Ego
(c). ID
(d). All of the above

Answer

Ans: (d) All of the above

Q94: Which stage of personality development is met with a crisis in the early states leads to the habit of smoking, thumb sucking.
(a). Phallic Stage
(b). Latency Stage
(c). Anal Stage
(d). Oral Stage

Answer

Ans: (d) oral stage

Q95: A membership group having a positive influence on a person influence on a person is called as:
(a). Contactual
(b). Aspirational
(c). Avoidance
(d). None of the above

Answer

Ans: (d) none of the above

Q96: Two or more people who interacts accomplish either individual or mutual goals are called as:
(a). Friends
(b). Peers
(c). Group
(d). Family

Answer

Ans: (c) group

Q97: The lowest lives at which an individual can experience a sensation is called as:
(a). Threshold
(b). Absolute threshold
(c). Differential threshold
(d). None of the above

Answer

Ans: (a) Threshold

Q98: How a consumer in fact sees themselves is called as:
(a). Actual self image
(b). Ideal self image
(c). Expected self image
(d). None of the above

Answer

Ans: (b) ideal self-image

Q99: how consumers would like to others see them is called as:
(a). Ideal social self image
(b). Social I self image
(c). Expected self image
(d). None of the above

Answer

Ans: (a) ideal social self-image

Q100: The intermediary point between actual self-image is called as:
(a). Expected self image
(b). Altered self image
(c). Extended self image
(d). None of the above

Answer

Ans: (a) expected self – image

Q101: What kind of products a consumer is likely to spend more on during honeymooner stage:
(a). Movies
(b). Disposable diapers
(c). Modified Milk
(d). None of the above

Answer

Ans: (b) Disposable diapers

Q102: Currently the marketers are making best use of due following stage of consumer’s self-images:
(a). Ideal self image
(b). Ideal social self image
(c). Extended self image
(d). All of the above

Answer

Ans: (a) Ideal self-image

Q103: The subtle changes that occur while a brand undergoes repositioning of the visual look of the log is guided through the principle called as:
(a). JND
(b). JNT
(c). TRP
(d). None of the above

Answer

Ans: (A) JND

Q104: If a consumer shows a favorable behavoiur towards a favourably viewed brand name then it come under the following learning theory.
(a). Cognitive learning theory
(b). Instrumental conditioning
(c). Classical conditioning
(d). None of the above

Answer

Ans: (a) Cognitive learning theory

Q105: Attitude can be classified in terms of which of the following functions:
(a). Utilitarian
(b). Ego defensive
(c). Knowledge
(d). All of the above
(e). None of the above

Answer

Ans: (d) all of the above

Q106. Disappointment following a purchase is called:
A. Post-purchase annoyance
B. Post-purchase dissonance
C. Post-purchase consonance
D. None of the above

Answer

B. Post-purchase dissonance

Q107. Which of the following in NOT a category of pre-purchase expectation?
A. Equitable performance
B. Expected performance
C. Expected performance
D. None of the above

Answer

C. Expected performance

Q108. Neutral sources who give opinion about the product are
A. Paid by the manufacturer
B. Not paid by the manufacturer
C. Hired by the manufacturer
D. None of the above

Answer

B. Not paid by the manufacturer

Q109. The individual responsible for the flow of information is called:
A. The gatekeeper
B. The initiator
C. The decider
D. None of the above

Answer

A. The gatekeeper

Q110. What does OEM stand for?
A. Organisation for Energy Markets
B. Overseas Equipment Markets
C. Original Equipment Manufacturer
D. None of the above

Answer

C. Original Equipment Manufacturer

Q111. The last stage of consumer decision making process is
A. Problem recognition
B. Post purchase evaluation
C. Evaluation of alternatives
D. None of the above

Answer

B. Post purchase evaluation

Q112. Which one is not a base for market segmentation?
A. Demographic
B. Geographic
C. Mass marketing
D. None of the above

Answer

C. Mass marketing

Q113. A consumer can collect information from
A. Internal source
B. External source
C. All of these
D. None of the above

Answer

C. All of these

Q114. ___ refers to the information a consumer has stored in their memory about a product or service.
A. Cognitive dissonance
B. Product knowledge
C. Product research
D. Marketing research

Answer

B. Product knowledge

Q115. Darla considers herself to be a gourmet, and she has dined at many of the finest restaurants in the United States. On a recent trip to New Orleans, she refused to eat at a restaurant that was purported to have some of the best Cajun food because it had oil cloth and plastic flowers on the tables. Which situational influence explains Darla’s refusal to eat at this restaurant?
A. Its marketing mix
B. Task features
C. Current conditions
D. Physical features

Answer

D. Physical features

Q116. The price of products and services often influence whether ___ , and, if so,which competitive offering is selected.
A. Consumers will purchase them at all
B. Consumers see a need to buy
C. Consumers will decide to buy immediately
D. People would recommend the product

Answer

A. Consumers will purchase them at all

Q117. ___ can influence the consumers’ thoughts about products.
A. Marketing and popularity
B. Advertising, sales promotions, salespeople, and publicity
C. Sales promotion, popularity, and marketing
D. Billboards

Answer

B. Advertising, sales promotions, salespeople, and publicity

Q118. It important for marketers to devise communications that offer ___ , and areplaced in media that consumers in the target market are likely to use.
A. Consistent messages about their products
B. Better pricing
C. Product information to the customers
D. A new marketing strategy

Answer

A. Consistent messages about their products

Q119. The reason that higher prices may not affect consumer buying is ___
A. Most consumers prefer brand names which have higher prices
B. 70% of the total population looks for quality services and is willing to pay higher prices
C. Consumers believe that higher prices indicate higher quality or prestige
D. Most consumers feel that the price is actually affordable

Answer

C. Consumers believe that higher prices indicate higher quality or prestige

Q120. Consumer behavior differs when you are installing a fire protection system for your warehouse full of steel desks and when you are purchasing a fire protection system for your home, which is full of irreplaceable antiques. Which situational influence explains this consumer behavior?
A. Its marketing mix
B. Task features
C. Current conditions
D. Physical features

Answer

B. Task features

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