Consumer Behavior MCQ Set 01

Q1. The person who determines that some need or want is not being met is
a) Influencer
b) Initiator
c) Buyer
d) User

Answer

Ans: d) User

Q2. The person who actually makes the purchase is
a) Influencer
b) Initiator
c) Buyer
d) User

Answer

Ans: c) Buyer

Q3. The five stages of consumer decision process are–
a) Problem recognition, information search, evaluation behaviour, post-purchase behaviour and purchase decision.
b) Problem recognition, purchase decision, evaluation behaviour, satisfaction and re-purchase
c) Problem recognition, post-purchase behaviour, satisfaction, re-purchase and information research
d) None of the above

Answer

Ans: a) Problem recognition, information search, evaluation behaviour, post-purchase behaviour and purchase decision.

Q4. The risks that are always at the backend of every customer are–
a) Perceived risks
b) Normal risks
c) Abnormal risks
d) None of the above

Answer

Ans: a) Perceived risks

Q5. ____ factor has broadest and deepest influence on consumer behaviour.
a) Reference group
b) Social Class
c) Culture
d) Sub-culture

Answer

Ans: a) Reference group

Q6. Environmental factors that influence the buyer behaviour in the sub-culture
lower, middle and higher is the
a) Social group aspect
b) Religious group aspect
c) Age group aspect
d) None of the above

Answer

Ans: a) Social group aspect

Q7. The process by which children acquire the skills, knowledge and attitude necessary to function as consumers is
a) Consumer socialization
b) Consumer orientation
c) Consumer specialization
d) None of the above

Answer

Ans: b) Consumer orientation

Q8. In the organizational buying, the first phase is
a) Search for and qualification of potential sources
b) Need recognition
c) Selection of an order routine
d) None of the above

Answer

Ans: a) Search for and qualification of potential sources

Q9. Seeking new positive talks about–
a) Information about the product purchased
b) Information about the sales
c) Information about the company
d) None of the above

Answer

Ans: c) Information about the company

Q10. ____ provide information to other members.
a) Gatekeepers
b) Influencers
c) Deciders
d) None of the above

Answer

Ans: b) Influencers

Q11. ______ control the flow of information about a product or service in a
family.
a) Gatekeepers
b) Influencers
c) Deciders
d) None of the above

Answer

Ans: a) Gatekeepers

Q12. _______ are having power to take decision.
a) Gatekeepers
b) Influencers
c) Deciders
d) None of the above

Answer

Ans: c) Deciders

Q13. ______ who initiate or carry out disposal or discontinuation of a particular
product or service.
a) Maintainers
b) Disposers
c) Users
d) None of the above

Answer

Ans: b) Disposers

Q14. Maslow’s theory postulates ________ basic levels of human needs.
a) Five
b) Four
c) Three
d) Two

Answer

Ans: a) Five

Q15. _____’s psychoanalytic theory of personality is the cornerstone of modern psychology.
a) Sigmund Freud
b) Philip Kotler
c) Niel Armstrong
d) None of the above

Answer

Ans: a) Sigmund Freud

Q16. In ______ , the child’s primary source of pleasure is the process of elimination
a) Oral stage
b) Anal stage
c) Phallic stage
d) None of the above

Answer

Ans: b) Anal stage

Q17. In ______ , the infant first experiences social contact with the outside world through the mouth.
a) Oral stage
b) Anal stage
c) Phallic stage
d) None of the above

Answer

Ans: a) Oral stage

Q18. ________ is a personality trait that measures the degree of rigidity individual display towards the unfamiliar and information that is contrary to its own established beliefs.
a) Consumerism
b) Dogmatism
c) Absenteeism
d) None of the above

Answer

Ans: a) Consumerism

Q19. ____ is defined as the process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world.
a) Perception
b) Attitude
c) Information
d) None of the above

Answer

Ans: a) Perception

Q20. JND stands–
a) Junior notified doctor
b) Just Noticeable difference
c) Just Not done
d) None of the above

Answer

Ans: b) Just Noticeable difference

Q21. ___ is the stimuli that give direction to the motives.
a) Response
b) Reinforcement
c) Cues
d) None of the above

Answer

Ans: b) Reinforcement

Q22. Changing the basic motivational function is a–
a) Strategy of attitude change
b) Strategy of personality change
c) Strategy of reference group change
d) None of the above

Answer

Ans: a) Strategy of attitude change

Q23. ___ is closely linked to cultural or group values and involves the sanction of what ought to or should be done.
a) Referent power
b) Legitimate power
c) Expert power
d) None of the above

Answer

Ans: a) Referent power

Q24. In _______ power consumers accept information from members within a group whom they perceive to be experts.
a) Referent power
b) Legitimate power
c) Expert power
d) None of the above

Answer

Ans: b) Legitimate power

Q25. ____ includes individuals who have direct influences on the consumer.
a) The socialization agents
b) The commercialization agents
c) The modern agents
d) None of the above

Answer

Ans: a) The socialization agents

Q26. The instigator is also known as
a) The influencer
b) The initiator
c) The buyer
d) None of the above

Answer

Ans: a) The influencer

Q27. ____ is someone whose opinion is valued in the decision-making process.
a) The influencer
b) The initiator
c) The buyer
d) None of the above

Answer

Ans: a) The influencer

Q28. This is the person who makes the final purchase
a) The influencer
b) The initiator
c) The buyer
d) None of the above

Answer

Ans: c) The buyer

Q29. Full nest 1 is
a) Young, married without child
b) Young, no children
c) Young, married with child
d) None of the above

Answer

Ans: a) Young, married without child

Q30. Full nest 2 is–
a) Young, married with child
b) Young, no children
c) Old, married with children
d) None of the above

Answer

Ans: a) Young, married with child

Q31. Full nest 3 is
a) Older, married, with dependent children
b) Older, married with children
c) Young, no children
d) None of the above

Answer

Ans: b) Older, married with children

Q32. Empty nest is
a) Older, married with dependent children
b) Older, married without children
c) Older, married with no children living with them
d) None of the above

Answer

Ans: b) Older, married without children

Q33. Solitary Survivors are–
a) Older, married with no children living with them
b) Young, married with child
c) Older, single, retired people
d) None of the above

Answer

Ans: c) Older, single, retired people

Q34. From the consumption pattern point of view, in ________ stage of the family life cycle, outdoor sporting goods, sports, cars, fashion clothing etc. are consumed.
a) Young married with children
b) Young married without children
c) Young single
d) None of the above

Answer

Ans: c) Young single

Q35. Achieving professionals are the
a) The upper-middle class
b) The lower-upper class
c) The middle class
d) None of the above

Answer

Ans: a) The upper-middle class

Q36. Content analysis, Consumer Fieldwork etc., is the measurement of
a) Culture
b) Attitude
c) Personality
d) None of the above

Answer

Ans: a) Culture

Q37. _______ is the broadest component that has an effect on consumer behaviour.
a) Culture
b) Social class
c) Reference groups
d) None of the above

Answer

Ans: a) Culture

Q38. There are ________ types of cultural values.
a) Three
b) Two
c) Four
d) Five

Answer

Ans: c) Four

Q39. Nationality is a _____ aspect.
a) Cultural
b) Sub-cultural
c) Personality
d) None of the above

Answer

Ans: a) Cultural

Q40. There are ________ types of sub-cultures are there.
a) Three
b) Four
c) Five
d) None

Answer

Ans: a) Three

Other Set of MCQ

DistPub Team

Distance Publisher (DistPub.com) provide project writing help from year 2007 and provide writing and editing help to hundreds student every year.