Q41. The communication which occurs at higher levels of hierarchy is known as lateral communication.
a. True
b. False
Answer
b. False
Q42. Grapevine is definitely beneficial to the organisation health if permissible to grow without monitoring.
a. True
b. False
Answer
b. False
Q43. Communications audit shows your willingness to listen and to respond to employees and other stake-holders’ views.
a. True
b. False
Answer
a. True
Q44. Communications audit is an assessment of the effectiveness and credibility of current communication vehicles and media.
a. True
b. False
Answer
a. True
Q45. Communications audit helps in review of existing communication policies but does not indicate on the strengths and weaknesses of each.
a. True
b. False
Answer
b. False
Q46. SWOT stands for Summer Weather of Transition.
a. True
b. False
Answer
b. False
Q47. _________ professionals would work with members of the news media to build a favourable image by advertising the organisation or product through stories in print and broadcast media.
a. Public relations
b. Public relations
c. brand positioning
d. None of these
Answer
b. Public relations
Q48. In public relations, _________ way communication between both the parties is essential and information must flow in its desired form between the organisation and public.
a. brand positioning
b. adapt
c. Public relations
d. None of these
Answer
c. Public relations
Q49. The marketing message needs to create an impact in the minds of customers for an effective _________
a. adapt
b. brand positioning
c. lawfully
d. None of these
Answer
b. brand positioning
Q50. For writing to be clear, it must _________ to the reader.
a. lawfully
b. concrete
c. adapt
d. None of these
Answer
c. adapt
Q51. Your organisation is _________ bound by any commitment you make in your written message, so ensure that your organisation is able to follow through.
a. lawfully
b. concrete
c. emphasis
d. None of these
Answer
a. lawfully
Q52. Good business communication is noted by words which are clear & _________
a. emphasis
b. positively
c. concrete
d. None of these
Answer
c. concrete
Q53. Simple and short sentences carry more _________ than long sentences.
a. positively
b. emphasis
c. exclude
d. None of these
Answer
b. emphasis
Q54. A gatekeeper does not have the power to stop your message before it gets to the primary audience.
a. True
b. False
Answer
b. False
Q55. Understanding what your audience wants and expects, and adapting your messages accordingly, greatly raises your chances of communicating successfully.
a. True
b. False
Answer
a. True
Q56. Positive messages are often the most complicated to write because the audience is required to be fairly receptive of the presented information.
a. True
b. False
Answer
b. False
Q57. Place the bad news abruptly before the buffer and before a positive closing to lessen the affect.
a. True
b. False
Answer
b. False
Q58. Online and offline, effective business writing is an important aspect of any workplace, for business owners and employees.
a. True
b. False
Answer
a. True
Q59. Whether you’re writing to share an idea with a fellow business owner or trying to persuade a customer to try a product or service you offer, it’s important to determine the purpose of your communication before you start writing.
a. True
b. False
Answer
a. True
Q60. Proofread your document before sending it to your reader.
a. True
b. False
Answer
a. True
Q61. When you have to communicate bad news, it is possible to word your message _________
a. exclude
b. persuade
c. positively
d. None of these
Answer
c. positively
Q62. As a courtesy to readers, business writers should strive to use language that does not _________ people.
a. exclude
b. persuade
c. Persuasion
d. None of these
Answer
a. exclude
Q63. A sales letter is written to _________ the reader to buy a product, try a service, support a cause, or participate in an activity
a. persuade
b. Persuasion
c. learning, negotiating
d. None of these
Answer
a. persuade
Q64. _________ is vital to inspire people, motivate them to change, getting them to consider new opportunities or new ideas.
a. learning, negotiating
b. AIDA (Attention Interest Desire Action)
c. Persuasion
d. None of these
Answer
c. Persuasion
Q65. Effective persuasion becomes _________ & a _________ procedure through which a persuader leads colleagues to a problem’s shared solution.
a. Action, People
b. learning, negotiating
c. interest, knowledge
d. None of these
Answer
b. learning, negotiating
Q66. Persuasive letters or memorandums usually have four parts, often cited to as the _________
a. interest
b. AIDA (Attention Interest Desire Action)
c. FEMA
d. None of these
Answer
b. AIDA (Attention Interest Desire Action)
Q67. Gaining the _________ of the reader is a deeper procedure than catching their attention.
a. speaking
b. writing
c. interest
d. None of these
Answer
c. interest
Q68. _________ is a required skill in writing for composing effective business letters, e-mails, and memoranda.
a. Speaking
b. None of these required
c. Grammar
d. None of these
Answer
c. Grammar
Q69. Successful businesses rely on persuasive messages in both internal and external communication.
a. True
b. False
Answer
a. True
Q70. As you are writing a persuasive letter, you need to consider the person or people who will be reading it, that is, the audience.
a. True
b. False
Answer
a. True
Q71. Some appeals that you might use for persuasion involve emotion, and others involve logic.
a. True
b. False
Answer
a. True
Q72. Your first job in writing any letter is to gain your reader’s attention.
a. True
b. False
Answer
a. True
Q73. Sales letters fall into three general, overlapping categories: random, solicited, and hard-sell.
a. True
b. False
Answer
b. False
Q74. Envelope teaser encourages a reader to continue.
a. True
b. False
Answer
a. True
Q75. A sales letter should be written to entertain everyone who may receive it.
a. True
b. False
Answer
b. False
Q76. Selling ideas is nothing like selling products or services.
a. True
b. False
Answer
b. False
Q77. Reminders of overdue bills are negative messages.
a. True
b. False
Answer
a. True
Q78. Persons in responsible positions must not be good speakers even though there are occasions when they are called for addressing audience.
a. True
b. False
Answer
b. False
Q79. A good speech is always audience-oriented.
a. True
b. False
Answer
a. True
Q80. Organizing the body of your speech is much like organizing the body of a report. You take all and divide it into comparable parts.
a. True
b. False
Answer
a. True
Study other mcq set
- Business Communication And Etiquettes Book Practice set 1
- Business Communication And Etiquettes Book Practice set 2
- Business Communication And Etiquettes Book Practice set 3
- Business Communication And Etiquettes Book Practice set 4
Must prepare these important mcq of Business Communication
- Business Communication and Etiquettes mcq set 1
- Business Communication and Etiquettes mcq set 2
- Business Communication and Etiquettes mcq set 3
- Business Communication and Etiquettes mcq set 4
- Business Communication and Etiquettes mcq set 5
- Business Communication and Etiquettes mcq set 6
