QN01. _________ is the acquisition of goods and services by the seller or industrial user for the purpose of resale
- selling
- assembling
- buying
- transportation
Answer
(B)assembling
QN02. _________ is the process that helps managers understand the nature of the industry, the way firms behave competitively within the industry, and how competition is generally undertaken.
- Market needs analysis
- Portfolio analysis
- Strategic market analysis
- Organizational analysis
Answer
(C)Strategic market analysis
QN03. _________ is the single factor that best indicates social class
- Time
- Money
- Occupation
- Fashion
Answer
(C)Occupation
QN04. _________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
- Target marketing
- Psychographic segmentation
- Product Differentiation
- Consumer behavior
Answer
(D)Consumer behavior
QN05. _________ markets are made up of members of the distribution chain
- Consumer
- Business-to-business (industrial
- Institutional
- Channel
Answer
(D)Channel
QN06. _________ markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.
- Consumer
- Business-to-business (Industrial
- Reseller
- Institutional
Answer
(D)Institutional
QN07. _________ occurs by maintaining the brand contract while undergoing innovations and modifications to stay current.
- Sustainability
- Fit
- Uniqueness
- Credibility
Answer
(D)Credibility
QN08. _________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
- Market-skimming
- Value-based
- Market-penetration
- .Leader
Answer
(C)Market-penetration
QN09. _________ refers to a brands objective attributes in relation to other brands
- Brand position
- Product position
- Brand relationship
- Both A&B
Answer
(C)Brand relationship
QN10. _________ refers to the information a consumer has stored in their memory about a product or service.
- Cognitive dissonance
- Product knowledge
- Product research
- Marketing research
Answer
(B)Product knowledge
QN11. _________ technology is changing the way consumers relate to products and markets.
- Information
- New
- Digital
- Cyber
Answer
(C)Digital
QN12. _________ the appropriate market segment has become ever more important when carrying out e-branding campaigns.
- Segmenting
- Positioning
- Targeting
- Implementing
Answer
(C)Targeting
QN13. _________is now a significant part of every global corporations marketing arsenal.
- Internet
- Web
- Mobile
- e – marketing
Answer
(D)e – marketing
QN14. _________reflects the sum of the perceived tangible & intangible benefits & costs to cutomers
- customer satisfaction
- customer value
- customer delight
- none of the above
Answer
(B)customer value
QN15. 0 _________ evokes a hierarchical set of customer response effects – i.e. building awareness, comprehension, intentions, and actions.
- Distribution
- Communication
- Merchandizing
- Branding
Answer
(B)Communication
QN16. 0 The image of brand is the _________ with customer.
- Actual association
- Vision
- Positioning
- Personality traits
Answer
(A)Actual association
QN17. 1 To keep your brand into recognition, it is important to _________ according to an effective through plan.
- Advertise
- Position
- Place
- Market
Answer
(A)Advertise
QN18. 2 In_________, internal workshop consisting of important aspects of ‘detailed strategic definition' and ‘objectives of the brand' is arranged.
- Brand chartering
- Brand planning
- Brand extension
- Brand equity
Answer
(A)Brand chartering
QN19. 3 Apart from the ‘four Ps' of marketing mix, the three additional elements of service brands are people, process, and_________.
- Physical evidence
- Physiological evidence
- Psychological evidence
- Packaging
Answer
(A)Physical evidence
QN20. 4 A _________ organization is customer-centric, and all the decisions it makes are based on involvement of all in the organization.
- Brand-based
- Customer-based
- Product-based
- None of the given options
Answer
(A)Brand-based
QN21. 5 According to researches, the highest brand loyalty of customers is among:
- Coffee
- Shampoo
- Cigarette
- Tea
Answer
(C)Cigarette
QN22. A _________ has to answer the questions like what would be the short of market if our brand is not there.
- Brand image
- Brand picture
- Brand manager
- Brand association
Answer
(B)Brand picture
QN23. A _________ is a detailed version of the idea stated in meaningful consumer terms
- product concept
- product idea
- product feature
- product image
Answer
(A)product concept
QN24. A _________ is a graphic mark, emblem or symbol commonly used by commercial enterprises, organisations and even individuals to aid and promote instant public recognition.(1)
- Logo
- Slogan
- Tag line
- Symbols
Answer
(A)Logo
QN25. A _________ is a group or set of things that have similar characteristics.
- Brand
- Category
- Product
- Service
Answer
(B)Category
QN26. A _________ is an elaborated version of the idea expressed in consumer terms
- new idea
- product concept
- product idea
- test brand
Answer
(B)product concept
QN27. A _________ is someone seeking a response (attention, a purchase, a vote, a donation) from another party, called the _________
- salesperson, customer
- politician, voter
- marketer, prospect
- celebrity, audience
Answer
(C)marketer, prospect
QN28. A _________ organization is customer-centric, and all the decisions it makes are based on involvement of all in the organization.
- Brand based
- Consumer based
- Marketing
- Competition based
Answer
(A)Brand based
QN29. A brand based organization provides which of the following benefits
- Clarity of role
- Commitment to brand growth
- A collective responsibility
- All of the given options
Answer
(D)All of the given options
QN30. A brand-based model reveals the following:
- Why customers buy the brands they buy?
- What are the underlying motives for their purchasing brands of their preference?
- Why companies keep their brands contemporary?
- All of the given options
Answer
(D)All of the given options
QN31. A change in an individual's behavior prompted by information and experience refers to which one of the following concept?
- learning
- role selection
- perception
- motivtion
Answer
(A)learning
QN32. A change in positioning may cause __________ in price.
- An upward change
- A downward change
- Both of the given options
- None of the given options
Answer
(C)Both of the given options
QN33. A cluster of complementary goods and services across diverse set of industries is called as
- market place
- meta market
- market space
- resource market
Answer
(B)meta market
QN34. A company's own retail outlets are meant:
- To avoid the threat of distributors' power
- To own and batter control the distribution channel
- Distribution, itself, is a good business
- All of the given options
Answer
(B)To own and batter control the distribution channel
QN35. A customer will choose a brand based on how compelling the _________ was as compared to other brands.
- Difference
- Similarity
- Sameness
- Uniqueness
Answer
(A)Difference
QN36. A differentiated product may be unique in the marketplace, but it will only be successful under which of the following circumstances?
- If it satisfies customers' needs
- If the price differential is minimal
- If the brand can be classed as aspirational
- Differentiated products will always be successful
Answer
(A)If it satisfies customers' needs
QN37. A futuristic innovations (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and _________.
- programme
- action
- audience
- media
Answer
(C)audience
QN38. A good brand contract:
- Keeps customer perspective in view
- Delivers promises made with customers
- Unearths negative promises
- All of the given options
Answer
(D)All of the given options
QN39. A good channel system must automatically offer _________ to the customers.
- Transaction services
- After-sales services
- Both of the given options
- None of the given options
Answer
(C)Both of the given options
QN40. A good positioning is something that must be _________ to the customer.
- Visible
- Believable
- Reasonable
- Invisible
Answer
(B)Believable
