Brand Management Online MCQ Set 11

QN01. Introduction of another strength of a medicine by a pharmaceutical company is an example of:

  1. Brand extension
  2. Line extension
  3. Brand diversification
  4. All of the given options
Answer

(B)Line extension

QN02. Introduction of more brands and extensions leads to _________ with no new benefits to consumers

  1. Higher cost
  2. Greater revenue
  3. Brand proliferation
  4. Increased competition
Answer

(C)Brand proliferation

QN03. Which one of the following is NOT considered as competitive differentiation?

  1. Product
  2. Sales
  3. Service
  4. Image
Answer

(B)Sales

QN04. Key performance indicators, which companies set and measure their progress towards in order to determine whether or not they have improved or maintained their performance over a given period of time, are referred to as:

  1. Marketing implementation
  2. Marketing program
  3. Budgeting
  4. Marketing Metrics
Answer

(D)Marketing Metrics

QN05. Licensing creates contractual arrangements whereby firms can use the names, logos, characters, etc. to market their own brands for some _________ fee.

  1. Variable
  2. Monthly
  3. Quarterly
  4. Fixed
Answer

(D)Fixed

QN06. Luxury products, such as Rolex watches, are also known as:

  1. Shopping product
  2. Convenience product
  3. Emergency product
  4. Specialty product
Answer

(A)Shopping product

QN07. Mainly, chief resource of authority throughout allocation channel is

  1. company
  2. brand
  3. distributor
  4. customer
Answer

(B)brand

QN08. Market is divided into groups on the basis of age, family size, gender, income, occupation, education, religion, race, generation, nationality, or social class is the best description of which of the following?

  1. Demographics
  2. Psychographics
  3. Behavioral
  4. Geographic
Answer

(A)Demographics

QN09. marketers often use the term _________ to cover various groupings of customers

  1. buying power
  2. demographic segment
  3. people
  4. market
Answer

(D)market

QN10. While developing the brand picture, first of all, you envision:

  1. Attributes
  2. Obsessions
  3. Benefits
  4. All of the given options
Answer

(D)All of the given options

QN11. marketing buzz means means _________

  1. De marketing
  2. Pricing
  3. Product Development
  4. Promotion
Answer

(C)Product Development

QN12. Marketing communication is done to achieve the objective of:

  1. Building awareness
  2. Stimulate action
  3. Both of the given options
  4. None of the given options
Answer

(C)Both of the given options

QN13. marketing is a process which aims at _________

  1. production
  2. profit making
  3. satisfaction of customer needs
  4. selling products
Answer

(C)satisfaction of customer needs

QN14. Marketing managers should adapt the marketing mix to _________ and constantly monitor value changes and differences in both domestic and global markets.

  1. Sales strategies
  2. Marketing concepts
  3. Cultural values
  4. Brand images
Answer

(C)Cultural values

QN15. marketing myopia related first paper published in 1960 in the _________

  1. international business review
  2. forbes magazine
  3. harvard business review
  4. oxford university press
Answer

(C)harvard business review

QN16. Marketing strategies are often designed to influence __________ and lead to profitable exchanges.

  1. Consumer decision making
  2. Sales strategies
  3. Advertising strategies
  4. Export strategies
Answer

(A)Consumer decision making

QN17. Measuring your brand's performance means you are:

  1. Managing your brand right
  2. Measuring your strategies
  3. Maintaining your brand position
  4. Maintaining your brand picture
Answer

(A)Managing your brand right

QN18. Media are the bridges that carry messages back and forth between companies and _________.

  1. consumers
  2. customers
  3. prospects
  4. influencers.
Answer

(B)customers

QN19. Media planners begin their work by doing media _________.

  1. research
  2. message
  3. buying
  4. selling
Answer

(A)research

QN20. Media strategy is making media decisions based on

  1. Understanding customers wants and needs
  2. The clients wishes
  3. Whims of the market
  4. Brand awareness
Answer

(A)Understanding customers wants and needs

QN21. Mostly, the major source of power throughout the distribution channel is

  1. The company
  2. The brand
  3. The distributor
  4. The customer
Answer

(B)The brand

QN22. New media is very cost-effective when compared to the traditional media and is highly _________.

  1. reliable
  2. requted
  3. resourceful
  4. result-oriented
Answer

(D)result-oriented

QN23. NPD Stands for

  1. national production division
  2. new product department
  3. new product design
  4. new product development
Answer

(D)new product development

QN24. Often, the direct consumers of a nonprofit organization are its:

  1. Consumer public
  2. Member public
  3. Client public
  4. Nonbusiness public
Answer

(C)Client public

QN25. One of the key tasks of marketers is _________ and to create consumer perceptions that the product is worth purchasing.

  1. To make products easily visible and available
  2. To promote sales of products
  3. To differentiate their products from those of competitors
  4. To do marketing surveys
Answer

(C)To differentiate their products from those of competitors

QN26. One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being _________

  1. product, positioning, place, and price
  2. product, production, price, and place
  3. promotion, place, positioning, and price
  4. product, price, promotion, and place
Answer

(D)product, price, promotion, and place

QN27. Online marketing of all types offers superior measurability and trackability in comparison to traditional _________.

  1. media
  2. tactics
  3. research
  4. information
Answer

(B)tactics

QN28. Opportunities for growth and expansion are identified by finding:

  1. Customers' beliefs about the segment
  2. Customers believe about our competitors
  3. Customer's perceptions about the brand
  4. Customer's response about the products
Answer

(A)Customers' beliefs about the segment

QN29. Packaging is called as the _________ P of marketing mix.

  1. First
  2. Third
  3. Fourth
  4. Fifth
Answer

(D)Fifth

QN30. Parent brand if it is associated with multiple products in brand extension is called

  1. family brand
  2. product extension
  3. sub-product
  4. parent company
Answer

(A)family brand

QN31. Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT _________.

  1. spendable income
  2. savings and assets
  3. debts
  4. occupation
Answer

(D)occupation

QN32. Products that are usually purchased due to adversity and high promotional back up rather than desire are called:

  1. Sought goods
  2. Unique goods
  3. Unsought goods
  4. Preferred goods
Answer

(C)Unsought goods

QN33. Right branding increases _________ of the product, which should be more than that of the generic product.

  1. Consumer revolt
  2. Market share
  3. Profit
  4. Value
Answer

(D)Value

QN34. select an appropriate definition of want .

  1. consumer needs
  2. needs backed by buying power
  3. needs directed to the product
  4. basic human requirements
Answer

(C)needs directed to the product

QN35. Selectivity is related to _________.

  1. portrayal
  2. relevance
  3. support
  4. coverage
Answer

(D)coverage

QN36. Shan Foods is involved in selecting and analyzing a target market and developing a marketing mix to gain long-run competitive advantages. Based on this example, Shan Foods is creating a:

  1. Corporate strategy
  2. Target design
  3. Mix strategy
  4. Marketing strategy
Answer

(D)Marketing strategy

QN37. SWOT is an acronym for:

  1. Strategy, working, opinion, tactical
  2. Strengths, weakness, opportunities, threats
  3. Strategy, Work, openness, toughness
  4. Strategy, weakness, opinions, tactics
Answer

(B)Strengths, weakness, opportunities, threats

QN38. tele marketing is a part of _________

  1. direct marketing
  2. relationship marketing
  3. social marketing
  4. viral marketing
Answer

(A)direct marketing

QN39. Testing before launching a product launching a product is known as ._________

  1. Acid test
  2. Concept testing
  3. mrket test
  4. test marketing
Answer

(D)test marketing

QN40. The _________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

  1. product
  2. marketing
  3. production
  4. selling
Answer

(A)product

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