Brand Management Online MCQ Set 10

QN01. Careful brand management look for to build product or services related to the

  1. target audience
  2. cost
  3. profit
  4. all of answers are correct
Answer

(A)target audience

QN02. Choosing a suitable international brand name is an important, but often difficult, part of the process that creates a strong and distinctive brand. Which of the following statements about choosing a name for a new soft drink is UNTRUE?

  1. The name should be memorable and easy to pronounce
  2. The name must be checked by experts to ensure it doesn't infringe on another company's brand name
  3. The name should have positive associations with the benefits and features of the product
  4. The brand name must be modern and contemporary
Answer

(D)The brand name must be modern and contemporary

QN03. Clarity about dimensions of brands means the clarity in

  1. The functions of brand
  2. The aspects of differentiation
  3. Both of the given options
  4. None of the given options
Answer

(C)Both of the given options

QN04. While defining the industry during the analysis, brand managers must consider

  1. The range of products and services offered by the industry
  2. A picture of the geographic scope of the industry
  3. Both of the given options
  4. None of the given options
Answer

(C)Both of the given options

QN05. Clearness regarding proportions of brands is clarity in

  1. functions of brand
  2. aspects of differentiation
  3. both of given options
  4. none of given options
Answer

(C)both of given options

QN06. Companies are exploring the _________ for communicating their advertising message because of its several attractive features and advantages.

  1. television
  2. newspaper
  3. radio
  4. new media
Answer

(D)new media

QN07. Companies employ the elements of the _________ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.

  1. Synergistic approach
  2. Creative mix
  3. Advertising impression
  4. Advertising response curve
Answer

(B)Creative mix

QN08. Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers _________ to the prospective consumer.

  1. Media vehicles
  2. Advertising messages
  3. Brand
  4. Channels
Answer

(B)Advertising messages

QN09. Continuously renewing the difference makes your product _________

  1. Look superior
  2. Highly unacceptable
  3. Not conforming with market standards of evolving changes
  4. Conforming to the changing behavior and beliefs of customers
Answer

(D)Conforming to the changing behavior and beliefs of customers

QN10. Continuously renewing the difference makes your product _________.

  1. Look superior
  2. Highly unacceptable
  3. Not conforming with market standards of evolving changes
  4. Conforming to the changing behavior and beliefs of customers
Answer

(D)Conforming to the changing behavior and beliefs of customers

QN11. Creating and securing a brand name in the physical world requires extensive marketing. _________.

  1. Research
  2. strategy
  3. effort
  4. media
Answer

(A)Research

QN12. Critical success factors for a firm include:

  1. Changing lifestyles and attitudes
  2. Low-cost production efficiency
  3. Both of the given options
  4. None of the given options
Answer

(B)Low-cost production efficiency

QN13. Customers'_________ have become the order of the day.

  1. endorsement
  2. information
  3. awareness
  4. knowledge
Answer

(A)endorsement

QN14. Cyber consumers are not _________.

  1. active
  2. passive
  3. homogeneous
  4. heterogeneous
Answer

(C)homogeneous

QN15. Delivery services offered by restaurants and other food chains in our market on phonecalls are examples of

  1. Sales promotion
  2. Direct marketing
  3. Publicity
  4. Personal selling
Answer

(B)Direct marketing

QN16. Demographics in media planning deal with

  1. The study of populations
  2. The psychology of the consumer
  3. The study of media channel
  4. The study of product
Answer

(A)The study of populations

QN17. Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a _________ context.

  1. geographic
  2. natural
  3. confined
  4. cultural
Answer

(D)cultural

QN18. Digital technology is changing the way _________ relate to products and markets.

  1. manufactures
  2. consumer
  3. delears
  4. industry
Answer

(B)consumer

QN19. Diversification is best described as which of the following?

  1. Existing products in new markets
  2. Existing products in existing markets
  3. New products for new markets
  4. New products for existing markets
Answer

(C)New products for new markets

QN20. e-Tailing will have to co-exist with _________ retailing.

  1. e-Commerce
  2. traditional
  3. mobile
  4. integrated
Answer

(B)traditional

QN21. Factors affecting the choice of distribution channel include

  1. Customer value
  2. Sales revenues
  3. Both of the given options
  4. None of the given options
Answer

(C)Both of the given options

QN22. Whichever positioning you may like to choose, it has to stem from which one of the following point of view so that they can own it?

  1. Customers
  2. Competitors
  3. General Managers
  4. Brand owners
Answer

(A)Customers

QN23. Features and attributes of brands translate into benefits and _________ are also fulfilled along with these benefits.

  1. Customer values
  2. Brand values
  3. Organizational goals
  4. Brand associations
Answer

(A)Customer values

QN24. Which one of the following is the best example of implicit promise?

  1. Personal computer
  2. Furniture
  3. Green tea
  4. Crockery
Answer

(C)Green tea

QN25. For communication to be effective it should be:

  1. Repetitive
  2. Reinforcing
  3. Both of the given options
  4. None of the given options
Answer

(C)Both of the given options

QN26. Good _________ offers various benefits to the brand and the company.

  1. Communication
  2. Variety
  3. Positioning
  4. Placement
Answer

(C)Positioning

QN27. Gross impressions means

  1. The percentage of the target audience exposed to a message
  2. All possible exposures to a given medium at a given time
  3. Both a and b above
  4. The standard for a communication message to have an impact on the consumer
Answer

(B)All possible exposures to a given medium at a given time

QN28. he controllable variables a company puts together to satisfy a target group is called the _________.

  1. Marketing strategy
  2. Marketing mix
  3. Strategic planning
  4. Marketingconcept
Answer

(B)Marketing mix

QN29. Holistic marketers achieve profitable growth by expanding customer share, _________, and capturing customer lifetime value.

  1. undermining competitive competencies
  2. building customer loyalty
  3. milking the market for product desires
  4. renewing a customer base
Answer

(B)building customer loyalty

QN30. If the brand positioning is conceptualized and executed well, it can be used by the company in various _________ activities.

  1. Marketing
  2. Commercial
  3. Social
  4. Promotion
Answer

(A)Marketing

QN31. If two different brands are distributed by one company, it is considered under:

  1. Wholesale
  2. Co-branding
  3. Joint venture
  4. Merger
Answer

(B)Co-branding

QN32. In a _________ orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.

  1. Marketing
  2. Production
  3. Both of the above
  4. None of the above
Answer

(A)Marketing

QN33. In a specific strategic market plan, a profit centre that is self-supporting in terms of sales, markets, production, and other resources is known as:

  1. Profit unit.
  2. Strategic business unit
  3. Marketing unit
  4. Small business unit
Answer

(B)Strategic business unit

QN34. In channel of distribution, particularly _________ are able to create an image of their store in the minds of the customer.

  1. Whoesaler
  2. Retailer
  3. Distributor
  4. Dealer
Answer

(B)Retailer

QN35. In marketing theory, every contribution from the supply chain adds _________ to the product

  1. value
  2. cost
  3. convience
  4. ingredients
Answer

(A)value

QN36. With the effort of team of professionals in a company, produce end product which is related to the _________.

  1. Brand creation
  2. Idea creation
  3. Brand management
  4. Marketing management
Answer

(A)Brand creation

QN37. In relationship marketing firms focus on _________ relationships with _________.

  1. short-term; customers and suppliers
  2. long-term; customers and suppliers
  3. short-term; customers
  4. long-term; customers
Answer

(B)long-term; customers and suppliers

QN38. In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:

  1. Strategic windows
  2. Strategic leverage
  3. Conversion strategies
  4. Vulnerability
Answer

(C)Conversion strategies

QN39. Inside sales is known as

  1. Direct marketing
  2. social marketing
  3. tele-marketing
  4. viral marketing
Answer

(C)tele-marketing

QN40. Interactive media can be best described as

  1. Customized Marketing Messages
  2. Marketing Communications Mix
  3. Marketing Mix
  4. Media that allow two-way messages between company and consumer
Answer

(D)Media that allow two-way messages between company and consumer

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