Online True False Assignments
Prepare Online True False Assignments Solution for exam and online assignment purpose. This set is suitable for amity, smu, upes, nmims, imtcdl and others institute/university.
QN1. Account Executive handles finance and account in an AD AGENCY
True
False
Answer
Answer: False
QN2. Market segmentation helps in selecting media
True
False
Answer
Answer: True
QN3. TV reach is seen from ABC
True
False
Answer
Answer: True
QN4. Advertising need not be paid by anyone
True
False
Answer
Answer: False
QN5. Account planner plans the AD budget in the agency
True
False
Answer
Answer: True
QN6. Advertising Agency payments come from selling their artwork only
True
False
Answer
Answer: True
QN7. Over the line media is reserved for cash rich firms only
True
False
Answer
Answer: True
QN8. Advertising Agency can not bill their clients for the creative work because they get paid by the media
True
False
Answer
Answer: True
QN9. Hoe shops are fast food joints near to AD Agency offices
True
False
Answer
Answer: True
QN10. AD copy is the term given to the words written in the advertisement
True
False
Answer
Answer: True
QN11. AD Budget can not be decided by affordability basis alone
True
False
Answer
Answer: True
QN12. DAGMAR says that you can not measure result of advertising effort.
True
False
Answer
Answer: False
QN13. POP shows how best firms can meet advertising objectives
True
False
Answer
Answer: True
QN14. AOR are agencies of right minded people
True
False
Answer
Answer: False
QN15. Freelancers are people who provide assistance to small agencies in creative work
True
False
Answer
Answer: True
QN16. Art Director copy writer form which team in an AD Agency:
a. media planning
b. budgeting
c. creative
d. client contact
Answer
Answer: c. creative
QN17. Expand the following:- TRP
Answer
Ans:TRP – Television Rating Points
True radio propaganda: Televison Rating Points
QN18. OTS – Out Door Testing Sites / Opportunities
Answer
Ans: OutDoor Testing Sites
QN19. AOR – Agency of Records / Agreement of radio advertising
Answer
Ans: Agency of Records
QN20. A/V – AVIATOR / AUDIO-VISUAL
Answer
Ans: AUDIO -VISUAL
QN21. CLASSIFIED Advertising is – product group wise / confidential
Answer
Ans: product group wise
QN22. Product endorsement is giving the product’s working demonstration
True
False
Answer
Answer: True
QN23. Media like press do not advertise to gain advertising business
True
False
Answer
Answer: False
QN24. Advertising research can not be conducted to correct a wrong message already sent
True
False
Answer
Answer: False
QN25. Sports events are not the right places to advertise
True
False
Answer
Answer: False
QN26. Split ads are those which are carried in sections at different places in one or more issues
True
False
Answer
Answer: True
QN27. Press advertising rates are based on their circulation figures
True
False
Answer
Answer: True
QN28. Advertising in radio is preferred or metro towns as compared to for far flung areas
True
False
Answer
Answer: False
QN29. Free samples are not given as product promotion
True
False
Answer
Answer: False
QN30. Trade promotion is a term used for promoting product sales with the distribution channels
True
False
Answer
Answer: True
QN31. With SALES PROMOION firms can not get brand loyalty at all
True
False
Answer
Answer: False
QN32. Trade promotion can increase sales because of inventory push
True
False
Answer
Answer: True
QN33. Product range bundling can be used as promotion plan
True
False
Answer
Answer: True
QN34. Turnover discounts are part of trade promotion plans
True
False
Answer
Answer: True
QN35. Window displays, merchandizing can not be part of promotion plan
True
False
Answer
Answer: False
QN36. When you buy a camera and get a film free is it sales promotion
True
False
Answer
Answer: True
QN37. There is no difference in advertising and sales promotion
True
False
Answer
Answer: False
QN38. Promotion is done to advertise a product and not vice-versa
True
False
Answer
Answer: True
QN39. Competition is the main and only reason for sales promotion
True
False
Answer
Answer: False
