QN01. Which type of promotional tool is non-public, immediate, customized, and interactive?
- Segmented advertising
- Direct marketing
- Brand contacts
- Public relations
Answer
(B)Direct marketing
QN02. Which one of the following is a good example of direct advertising?
- Display cards
- Display panels on vehicles
- Window display
- A brochure
Answer
(D)A brochure
QN03. Promotional material located in and around retail outlets is known as
- Retail Advertising
- Direct Advertising
- POP advertising
- Personal Advertising
Answer
(A)Retail Advertising
QN04. "Advertising is any paid form of non-personal presentation and promotion of idea, goods or services by identified sponsors." Whose definition is this?
- Michael Schudson
- Russed Colley
- George Powell
- American Marketing Association
Answer
(D)American Marketing Association
QN05. ______________ is the advertisement, facing editorial pages in magazines and newspapers
- Facing matter
- Advertorial
- Op-Ed Ads
- Edit page ads
Answer
(A)Facing matter
QN06. Who coined the term USP?
- Mashall McLuhan
- Rosser Reeves
- Michael Schudson
- Russed Colley
Answer
(B)Rosser Reeves
QN07. Image advertising is a/an,
- Advertising strategy
- Advertising standard
- Advertising firm
- A type of advertisement
Answer
(A)Advertising strategy
QN08. Advertisements from organizations, sending message intended to influence a targeted audience is called,______________
- Image Advertising
- Product oriented advertising
- Advocacy advertising
- Agenda setting ads
Answer
(C)Advocacy advertising
QN09. ASCI stands for:
- Advertising Standards Council of India
- Indian Council for Advertising Standards
- American Standards Council for Institutions
- Association of Standards Council in India
Answer
(A)Advertising Standards Council of India
QN10. ______________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.
- Infotainment
- Branded content
- Brand distinction
- Content selection
Answer
(B)Branded content
QN11. The word `advertising´ is originated from;
- Latin
- French
- German
- Greek
Answer
(A)Latin
QN12. A copywriter is a person who,
- Writing text for an ad
- Copying text from other ads
- Editing the raw text
- Making an ad meaningful
Answer
(A)Writing text for an ad
QN13. Advertising offers a reason to buy, sales promotion offers a/an ______________ to buy.
- Inclination
- Motive
- Competitive advantage
- Incentive
Answer
(D)Incentive
QN14. An organisation with a ______________ orientation assumes that customers will resist purchasing products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising
- Production
- Marketing
- Relationship
- Sales
Answer
(D)Sales
QN15. Which of the following is NOT an element of the marketing mix?
- Distribution
- Product
- Target market
- Pricing
Answer
(C)Target market
QN16. Market expansion is usually achieved by:
- More effective use of distribution
- More effective use of advertising
- By cutting prices
- All of the above are suitable tactics
Answer
(A)More effective use of distribution
QN17. An online advertising strategy, which analyse a web page and displaying ads according to the meaning of the content of that site is called;
- Semantic Ads
- Syntactical Ads
- Strategic Ads
- Semiotic Ads
Answer
(A)Semantic Ads
QN18. Who heads the ad team?
- Creative director
- Market researcher
- Copywriter
- Film director
Answer
(A)Creative director
QN19. Who is a media planner ?
- One who selects the clients
- One who selects the advertising media
- One who selects the ad egency
- One who selects the research team
Answer
(B)One who selects the advertising media
QN20. Corporate strategy is:
- More specific and practical than marketing strategy
- Reactive to short-term competitive activity
- The implementation of plans to achieve long-term aims
- Decided by functional marketing strategy
Answer
(C)The implementation of plans to achieve long-term aims
QN21. ______________ is quoted as "everyone lives by selling something."
- Bill Gates
- Robert Louis Stevenson
- Arthur Miller
- Henry Ford
Answer
(B)Robert Louis Stevenson
QN22. In a Selling Process,
- Only standard products are sold
- No customization required
- The seller need not have product knowledge
- The seller should aim at customer satisfaction
Answer
(D)The seller should aim at customer satisfaction
QN23. In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:
- Meaningful
- Distinctive
- Believable
- Remembered
Answer
(B)Distinctive
QN24. What is the name of the first ad agency established in India?
- Ogilvy and Mather
- Indian Advertising Agency
- Modern Publicity Company
- India´s Advertising Company
Answer
(B)Indian Advertising Agency
QN25. Expand GRP;
- Group Rating Points
- Group Rating Programme
- Gross Rating Points
- Gross Ratio Points
Answer
(C)Gross Rating Points
QN26. A short and striking or memorable phrase used in advertising is called,
- Logo
- Brand image
- Slogan
- Sign
Answer
(C)Slogan
QN27. The physical arrangement including the headline, subheads, illustrations, body copy and identifying marks of an advertisements is called,
- Contrast
- Proportion
- Gutter
- Layout
Answer
(D)Layout
QN28. The entire target population in a market research is called,
- Sample
- Stratified Sample
- Audience
- Universe
Answer
(D)Universe
QN29. Which of the five major promotion tools includes press releases and special events?
- Sales promotion
- Personal selling
- Direct marketing
- Public relations
Answer
(D)Public relations
QN30. ______________ ______________ is used heavily when introducing a new product category.
- Persuasive advertising
- Inferential advertising
- Reminder advertising
- Informative advertising
Answer
(D)Informative advertising
QN31. `Merchandise allowance´ is a term for:
- Display materials
- Coupon costs
- Free product
- Postage costs
Answer
(C)Free product
QN32. Advertising that is under complete control of the advertiser, rather than through some established medium
- Direct advertising
- Brand advertising
- Display ad
- Classified ad
Answer
(A)Direct advertising
QN33. ______________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.
- Trade promotion programs
- Consumer promotion programs
- Cooperative advertising programs
- Cause-related marketing programs
Answer
(C)Cooperative advertising programs
QN34. Expand ISA :
- International Society of Advertisers
- Indian Society of Advertisers
- International Sort of Advertisers
- Informative and Service Advertisements
Answer
(B)Indian Society of Advertisers
QN35. AAAI represents;
- American Agency for Advertisers Information
- Advertising Agencies Association of India
- Association of Advertising Agencies in India
- Indian Association of Advertising Agencies
Answer
(B)Advertising Agencies Association of India
QN36. AAAA stands for,
- American Agency for Advertising and Awareness
- American Association of Advertising Agencies
- Association of Advertising Agencies in America
- American Advertising Agencies´ Association
Answer
(B)American Association of Advertising Agencies
QN37. The consumer´s conscious or unconscious decision to repurchase a brand continually,
- Decision making
- Consumption rate
- Consumption strategy
- Brand loyalty
Answer
(D)Brand loyalty
QN38. ______________ is defined as the number of different people or households exposed to an advertisement.
- Scope
- Share
- Reach
- Span
Answer
(C)Reach
QN39. ______________ are directed at a specialized and relatively small-sized target audience such as manufactures.
- Trade Advertising
- Industrial Advertising
- Consumer Advertising
- Corporate Advertising
Answer
(B)Industrial Advertising
QN40. What is the main objective of informative advertising?
- To create selective demand
- To stimulate primary demand
- To keep the brand in consumers' minds during the mature stage of the product life cycle
- None of the above
Answer
(B)To stimulate primary demand
