Advertising and Sales Promotion Online MCQ Set 18

QN01. Which one of the following is not a constituent of `internal public´ of any organization?

  1. Management cadre of the organization
  2. Workers´ representatives of the organization
  3. Secretarial/clerical personnel of the organization
  4. Consumers and consumer groups
Answer

(D)Consumers and consumer groups

QN02. An account in advertising parlance:

  1. The budget earmarked for a campaign
  2. A client
  3. Giving an account of Ad campaign strategy
  4. A report of the account executive to the creative team
Answer

(B)A client

QN03. The manufacturer, government body or organization which wishes to have advertisements crated and placed:

  1. Internal publics
  2. Advertiser
  3. Consumer
  4. Accounts
Answer

(B)Advertiser

QN04. In ad world electrical goods, often kitchen equipment such as washing machines, fridges, cookers are termed as,

  1. White Goods
  2. Electronic Goods
  3. Equipments
  4. Power goods
Answer

(A)White Goods

QN05. The process in which one idea is allowed to stimulate another without reaching a decision about whether any of the ideas are valid :

  1. Creative process
  2. Brainstorming
  3. Dilemma
  4. Ambiguous idea
Answer

(B)Brainstorming

QN06. Why is 'fear' or 'rational appeal' type advertising used frequently for charities and non-profit organisations?

  1. Attracts attention
  2. Designed to educate
  3. Designed to shock
  4. All of the above
Answer

(D)All of the above

QN07. The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:

  1. Regulatory rules
  2. Legal intervention
  3. Response to the increasing demand for more socially responsible marketing communication
  4. All of the above
Answer

(C)Response to the increasing demand for more socially responsible marketing communication

QN08. Expand AMA:

  1. Advertising Management Association
  2. American Marketing Association
  3. Advertising and Marketing Association
  4. American Marketing Agency
Answer

(B)American Marketing Association

QN09. ______________ is the measure of the degree of brain activity that can be used to asses a person´s reactions to an ad.

  1. Response activity
  2. Reaction activity
  3. Consumer assessment
  4. Alpha Activity
Answer

(D)Alpha Activity

QN10. Unwanted e-mail advertisings are categorized as,

  1. Viruses
  2. Malwares
  3. Spams
  4. Threats
Answer

(C)Spams

QN11. A new window which opens in front of the current one, displaying an advertisement is a,

  1. Pop-up ad
  2. Tricky banner ad
  3. Floating ad
  4. Expanding ad
Answer

(A)Pop-up ad

QN12. A promotional strategy that encourages the various intermediaries along the channel to stock and sell the product is called what type of strategy?

  1. 'Pull' strategy
  2. Intermediary strategy
  3. 'Shove' strategy
  4. 'Push' strategy
Answer

(A)'Pull' strategy

QN13. Political campaigns are generally examples of:

  1. Cause marketing
  2. Organization marketing
  3. Event marketing
  4. Person marketing
Answer

(D)Person marketing

QN14. Providing free samples of perfumes (scent) in magazines is an example of which of the following?

  1. Classical conditioning
  2. Operant conditioning
  3. Social learning
  4. Behavioural learning
Answer

(A)Classical conditioning

QN15. An outdoor advertising poster is also called;

  1. Sign board
  2. Bill board
  3. Ad board
  4. Scan board
Answer

(B)Bill board

QN16. What is self-mailer?

  1. An e-mail scheduled to sent automatically
  2. An item mailing without necessary postage stamp
  3. Automatically generated e-mails which sent directly to a group
  4. Direct-mail item that is mailed without an envelope
Answer

(D)Direct-mail item that is mailed without an envelope

QN17. `Waste circulation´ means;

  1. The readers of a publication who are not prospects for the product or service being advertised
  2. The newspapers printed more than the subscribers need to increase readership
  3. Circulation details of a publication having no authenticity
  4. The ratio of circulation of a newspaper with its total readership
Answer

(A)The readers of a publication who are not prospects for the product or service being advertised

QN18. Which among the options is an attitude change theory that postulates, consumers act to relieve the discomfort that occurs as a result of conflict in believes?

  1. Cultivation Theory
  2. Magic Bullet Theory
  3. Cognitive Dissonance Theory
  4. Diffusion of Innovations Theory
Answer

(C)Cognitive Dissonance Theory

QN19. The Traditional Marketing style involves

  1. Telemarketing
  2. Digital Marketing
  3. Indirect Marketing
  4. Direct Marketing
Answer

(C)Indirect Marketing

QN20. ______________ describes changes in an individual's behavior arising from experience.

  1. Modeling
  2. Motivation
  3. Perception
  4. Learning
Answer

(D)Learning

QN21. ______________ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.

  1. Mass marketing
  2. Market segmentation
  3. Market targeting
  4. Market positioning
Answer

(C)Market targeting

QN22. The purpose of strategic planning is to find ways in which the company can best:

  1. Overcome losses
  2. Use its strengths to take advantage of attractive opportunities in the environment
  3. Avoid paying taxes
  4. Avoid the expense of costly research and development while still getting the benefits
Answer

(B)Use its strengths to take advantage of attractive opportunities in the environment

QN23. ______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.

  1. Duo-branding
  2. Line extension
  3. Brand extension
  4. Multi-branding
Answer

(C)Brand extension

QN24. An unbound booklet consists of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths is a ______________

  1. Pamphlet
  2. Handbill
  3. Poster
  4. Flier
Answer

(A)Pamphlet

QN25. The strategy whereby a company stocks its products in as many outlets as possible is called:

  1. Intensive distribution
  2. Exclusive distribution
  3. Selective distribution
  4. Closed distribution
Answer

(A)Intensive distribution

QN26. Animated screens, often ads that pop up momentarily as the computer searches for or downloads information for a requested web page is an example of,

  1. Flash Ads
  2. Interstitial
  3. Pop ups
  4. GIF Animations
Answer

(B)Interstitial

QN27. One of the processes that changes attitudes, beliefs, opinion or behavior of receivers are refer to:

  1. Attending
  2. Persuasion
  3. Perception
  4. Presenting
Answer

(B)Persuasion

QN28. ______________ are goods offered either free or at low cost as an incentive to buy a product.

  1. Rebates
  2. Premiums
  3. Price packs
  4. Gimmicks
Answer

(B)Premiums

QN29. No matter how big the advertising budget, advertising can succeed only if commercials:

  1. are economically feasible
  2. gain attention and communicate well
  3. are acceptable on a global level
  4. are artistically pleasing
Answer

(B)gain attention and communicate well

QN30. Advertising agencies were first developed for, and still serve, the purpose of

  1. Increasing the amount of research and decision-making clients need to do
  2. Mystifying ad purchasing so that clients do not attempt it on their own
  3. Pushing clients to make rapid decisions
  4. Simplifying and speeding the purchasing of ads for their clients
Answer

(D)Simplifying and speeding the purchasing of ads for their clients

QN31. The purpose of strategic planning is to find ways in which the company can best:

  1. Overcome losses
  2. Use its strengths to take advantage of attractive opportunities in the environment
  3. Avoid paying taxes
  4. Avoid the expense of costly research and development while still getting the benefits
Answer

(B)Use its strengths to take advantage of attractive opportunities in the environment

QN32. Which of these is not a sales promotion technique?

  1. Coupon
  2. Questionnaire
  3. Bonus pack
  4. Loyalty card
Answer

(B)Questionnaire

QN33. The highest possible rate for advertising time or space.

  1. Gross rate
  2. Consumer rate
  3. Ad rate
  4. Cost
Answer

(A)Gross rate

QN34. A/An ______________ made up of the company´s own advertising staff may provide full services or a limited range of services.

  1. Intrafirm agency
  2. In-house agency
  3. Promotional department
  4. Full-service agency
Answer

(B)In-house agency

QN35. One reason for using magazines as an advertising medium is

  1. Their ability to target specific audiences
  2. The short lead time needed to place an ad
  3. Their low cost
  4. The lack of noise associated with the use of magazines in the communication channel
Answer

(A)Their ability to target specific audiences

QN36. An opportunity to deliver an advertising element to a Website visitor,

  1. Snippet
  2. Banner ads
  3. Pop-up ads
  4. Ad request
Answer

(D)Ad request

QN37. The `hierarchy of human needs´ is a valuable guide in the process of Ad. copy formulation. Who devised it?

  1. Abraham H. Maslow
  2. Philip Lesley
  3. Paul Lazarsfeld
  4. Leon Festinger
Answer

(A)Abraham H. Maslow

QN38. Most advertising messages are made up of two types of elements. They are

  1. Functional and persuasive
  2. Expository and persuasive
  3. Informational and persuasive
  4. Informational and creative
Answer

(C)Informational and persuasive

QN39. Infomercials often resemble other types of television shows, including

  1. Talk shows
  2. Live, audience-participation shows
  3. News shows
  4. All of these
Answer

(D)All of these

QN40. Awareness, ______________, ______________, preference, ______________ and purchase are the stages consumers move through in terms of buyer-readiness.

  1. Post-purchase, knowledge, liking
  2. Liking, attitude, conviction
  3. Knowledge, liking, conviction
  4. Knowledge, liking, attitude
Answer

(C)Knowledge, liking, conviction

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