Advertising and Sales Promotion Online MCQ Set 17

QN01. What is the name of the promotional tool aimed at building good relations with a company and its publics?

  1. Publicity
  2. Public relations
  3. Advertising
  4. Promotion
Answer

(B)Public relations

QN02. Corporate advertising concentrates on:

  1. Recruitment
  2. Organisational personality
  3. Brand personality
  4. Product personality
Answer

(B)Organisational personality

QN03. Most of the advertising of the Central Government in India is handled by

  1. PIB
  2. HMC
  3. Private agencies
  4. DAVP
Answer

(D)DAVP

QN04. The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,

  1. Brand positioning
  2. Brand filling
  3. Coverage
  4. Brand value
Answer

(A)Brand positioning

QN05. The total number of a target group from which researchers take samples is called,

  1. Stratified group
  2. Universe
  3. Public
  4. Internal Public
Answer

(B)Universe

QN06. Price, ______________, ______________ and Physical distribution are the four main elements in marketing.

  1. Product, Sales
  2. Sales, Advertising
  3. Product, Promotion
  4. Promotion, Purchasing
Answer

(C)Product, Promotion

QN07. Advertisers seek to give a product a personality that is unique, appealing and appropriate. The personality given is known as,

  1. Brand Loyalty
  2. Unique Image
  3. Selling Property
  4. Brand Image
Answer

(D)Brand Image

QN08. Personal selling is commonly used for which of the following purposes?

  1. Building up buyer's preferences
  2. Pressurising the customer into making a decision
  3. Developing customer convictions and feelings about a product and company
  4. All of the above
Answer

(D)All of the above

QN09. Which of the following is not an advantage of the use of outdoor media forms?

  1. Flexibility
  2. No audience selectivity
  3. High repeat exposure
  4. Good positional selectivity
Answer

(B)No audience selectivity

QN10. AIDA stands for:

  1. Attention, Interest, Desire and Action
  2. Approach, Intelligence, Demand and Assurance
  3. Attitude, Interest, Decision and Action
  4. Assurance, Interest, Desire and Action
Answer

(A)Attention, Interest, Desire and Action

QN11. ______________ is a demographic description of the people or house- holds that are prospects for a product or service.

  1. Consumer data
  2. Consumer profile
  3. Sampling Process
  4. Consumer Impression
Answer

(B)Consumer profile

QN12. An online banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.

  1. Trick banner Ad
  2. Spam Ad
  3. Banner Ad
  4. Persuasive Ad
Answer

(A)Trick banner Ad

QN13. All of the following are factors that affect budget decisions except:

  1. Market share
  2. Stage in product life cycle
  3. Product pricing
  4. Competition
Answer

(C)Product pricing

QN14. A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.

  1. Production
  2. Sales
  3. Marketing
  4. Relationship
Answer

(A)Production

QN15. The term "marketingmix" describes:

  1. A composite analysis of all environmental factors inside and outside the firm
  2. A series of business decisions that aid in selling a product
  3. The relationship between a firm's marketing strengths and its business weaknesses
  4. A blending of four strategic elements to satisfy specific target markets
Answer

(D)A blending of four strategic elements to satisfy specific target markets

QN16. In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:

  1. Strategic windows
  2. Strategic leverage
  3. Conversion strategies
  4. Vulnerability
Answer

(D)Vulnerability

QN17. SWOT is an acronym for

  1. Strategy, Working, Opinion, Tactical
  2. Strengths, Weaknesses, Opportunities, Threats
  3. Strategy, Work, Openness, Toughness
  4. Strategy, Weakness, Opinions, Tactics
Answer

(B)Strengths, Weaknesses, Opportunities, Threats

QN18. In advertising jargon `premium´ means;

  1. The amount given to an ad agency by an advertiser
  2. An item that is offered to help promote a product
  3. The interval of publishing or broadcasting an ad item among consumers
  4. A tax amount given to government by an advertiser
Answer

(B)An item that is offered to help promote a product

QN19. ______________ is the time used for the commercial announcement or the announcement itself

  1. Spot
  2. Schedule
  3. Sixty
  4. Sweep
Answer

(A)Spot

QN20. When a company publishes their own publication, it is called as;

  1. House Organ
  2. Company Zine
  3. E-zine
  4. Brochures
Answer

(A)House Organ

QN21. When a company acquires a supplier through an acquisition strategy, this is referred to as:

  1. Vertical marketing system
  2. Horizontal integration
  3. Backward integration
  4. Forward integration
Answer

(D)Forward integration

QN22. Market information means

  1. Knowledge of shops and bazaars
  2. Knowledge of shopping malls
  3. Knowledge of customer profile and product mix
  4. Knowledge of various languages
Answer

(C)Knowledge of customer profile and product mix

QN23. Sellers that handle their own exports are engaged in:

  1. Direct exporting
  2. Indirect exporting
  3. Licensing
  4. Contract manufacturing
Answer

(A)Direct exporting

QN24. ______________ is a philosophy holding that a company's marketing should support the best long-run performance of the marketing system

  1. Enlightened marketing
  2. Myopic marketing
  3. Fundamental marketing
  4. Conceptual marketing
Answer

(B)Myopic marketing

QN25. A(n) ______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.

  1. Product feature
  2. Sponsorship
  3. Brand
  4. Logo
Answer

(C)Brand

QN26. A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a:

  1. Retailer
  2. Wholesaler
  3. Distribution channel
  4. Logistics function
Answer

(C)Distribution channel

QN27. Which of the following terms is similar to the term "marketing logistics?"

  1. Channel of distribution
  2. Vertical integration of distribution
  3. Physical distribution
  4. Horizontal distribution
Answer

(C)Physical distribution

QN28. An outdoor medium transporting to different locations carrying ads, is an example of,

  1. Mobile Billboard
  2. Dynamic ad
  3. Media Vehicle
  4. Transport Ad
Answer

(A)Mobile Billboard

QN29. A small sheet of paper carrying an advertisement message distributed by hand, often black letters printed in mono coloured paper, is an example of,

  1. Leaflets
  2. Handbills
  3. Fliers
  4. Posters
Answer

(B)Handbills

QN30. Which is NOT TRUE in comparing journalism and public relations?

  1. Public relations is broader in scope
  2. Journalists are advocates for causes, while PR practitioners are objective
  3. PR uses more "channels" than journalists
  4. Objectives are different for PR practitioners; communication activity is a means to an end
Answer

(B)Journalists are advocates for causes, while PR practitioners are objective

QN31. The marketing mix is also known as the ______________.

  1. PSI
  2. P matrix
  3. Tangible/intangible continuum
  4. Four Ps
Answer

(D)Four Ps

QN32. The process of reserving time or time periods with a station or network; checking on available advertising time.

  1. Free time
  2. Cross time
  3. Clear time
  4. Reserved time
Answer

(C)Clear time

QN33. The ad advised readers to "try your skill at using our cream cheese to create an exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a,

  1. Premium
  2. Sweepstakes
  3. Deal
  4. Contest
Answer

(D)Contest

QN34. The speed with which buyers forget about a brand if advertising is NOT seen is called

  1. Buyer turnover
  2. The frequency rate
  3. The forgetting rate
  4. Brand awareness rate
Answer

(C)The forgetting rate

QN35. Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are called

  1. Advertorials
  2. Infomercials
  3. Intrusionaries
  4. Advocacy ads
Answer

(B)Infomercials

QN36. The possible exposure of the advertising message to one audience member,

  1. Impression
  2. Hit
  3. GRP
  4. Exposure rate
Answer

(A)Impression

QN37. ______________ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior.

  1. Responsibility appeal
  2. Fear appeals
  3. Sex appeals
  4. Family appeals
Answer

(B)Fear appeals

QN38. Information and persuasive content can be combined in the form of an appeal to

  1. Provide a basic reason for the consumer to act
  2. Explain guilt and enrichment
  3. Satisfy hierarchical needs
  4. Include perceptual modifiers and need enhancers
Answer

(A)Provide a basic reason for the consumer to act

QN39. What two major communication channels do marketers use to convey their product to consumers?

  1. Word-of-mouth and commercials
  2. Personal and non-personal channels
  3. Message source and feedback
  4. Print media and events
Answer

(B)Personal and non-personal channels

QN40. ______________ define the task that advertising must do with a specific target audience during a specific period of time.

  1. Advertising strategies
  2. Message decisions
  3. Advertising campaigns
  4. Advertising objectives
Answer

(D)Advertising objectives

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