Advertising and Sales Promotion Online MCQ Set 15

QN01. The form of advertising in which the purchaser pays only when there are measurable results, is;

  1. Performance-based advertising
  2. Reality marketing
  3. Consumer side advertising
  4. Quick response ads
Answer

(A)Performance-based advertising

QN02. ______________ is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.

  1. Matching ad
  2. In-text ad
  3. Match key ad
  4. Key text ad
Answer

(B)In-text ad

QN03. Cool hunters are the marketing professionals who make observations and predictions in changes of,

  1. The market
  2. The Consumers
  3. Advertising trends
  4. New or existing cultural trends
Answer

(D)New or existing cultural trends

QN04. ______________ is a specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time.

  1. Marketing
  2. Campaign
  3. Public Relation
  4. Product placement
Answer

(B)Campaign

QN05. Which is the following statement is false?

  1. In choosing media, the advertiser faces both a macro-scheduling and micro-scheduling problem
  2. Pulsing calls for advertising for a period, followed by a period with no advertising, followed by a second period of advertising activity
  3. Continuity means exposures appear evenly throughout a given period
  4. Buyer turnover expresses the rate at which new buyers enter the market
Answer

(B)Pulsing calls for advertising for a period, followed by a period with no advertising, followed by a second period of advertising activity

QN06. In the relationship marketing firms focus on ______________ relationships with ______________.

  1. Short term; customers and suppliers
  2. Long term; customers and suppliers
  3. Short term; customers
  4. Long term; customers
Answer

(B)Long term; customers and suppliers

QN07. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:

  1. Pricing
  2. Distribution
  3. Product development
  4. Promotion
Answer

(D)Promotion

QN08. ______________ is an Internet advertisement that consists of a video played like a TV commercial, usually in a pop-up or pop-under advertisement.

  1. Video ad
  2. Unicast ad
  3. Pop-Up Ad
  4. Superstitial ad
Answer

(B)Unicast ad

QN09. What defines PPC (in online arena)?

  1. Pay Per Count
  2. Per Print Cost
  3. Pay Per Click
  4. Play Per Click
Answer

(C)Pay Per Click

QN10. The individuals in the print media audience who purchase or subscribe to the publication are called;

  1. Primary audience
  2. Direct consumers
  3. Local audience
  4. Visible Audience
Answer

(A)Primary audience

QN11. An individual outlet of an advertising medium, such as a certain magazine or a specific broadcast station or program is called,

  1. Ad vehicle
  2. Ad spot
  3. Ad slot
  4. Ad outlet
Answer

(A)Ad vehicle

QN12. Define jargon;

  1. The deadline given to ad item to publish or broadcast
  2. Special words and expressions related to social groups, professions, events etc
  3. The reference library of a media organization
  4. Special advertising terms
Answer

(B)Special words and expressions related to social groups, professions, events etc

QN13. Introducing new products to existing markets is an example of:

  1. Horizontal diversification
  2. Concentric diversification
  3. Conglomerate diversification
  4. Vertical diversification
Answer

(A)Horizontal diversification

QN14. Cognitive dissonance occurs in which stage of the buyer decision process model?

  1. Need recognition
  2. Information search
  3. Evaluation of alternatives
  4. Post-purchase behavior
Answer

(D)Post-purchase behavior

QN15. ______________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks."

  1. Online infomercials
  2. Online ads
  3. Online broadcasts
  4. Online bullets
Answer

(B)Online ads

QN16. A ______________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

  1. Blocking strategy
  2. Push strategy
  3. Pull strategy
  4. Integrated strategy
Answer

(B)Push strategy

QN17. A company is practicing ______________ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits.

  1. Micromarketing
  2. Niche marketing
  3. Mass marketing
  4. Segment marketing
Answer

(B)Niche marketing

QN18. The total delivery of a media schedule during a specified time period is called,

  1. Time Rating
  2. Gross Rating Point
  3. Average Rating Point
  4. Frequency
Answer

(B)Gross Rating Point

QN19. The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called:

  1. Geothermy
  2. Demography
  3. Ethnography
  4. Hemos-popography
Answer

(B)Demography

QN20. When a seller of a product requires that its dealers not handle competitors´ products, the seller´s strategy is called:

  1. Multilevel distribution
  2. Prohibitive retailing
  3. Exclusive dealing
  4. Bonded partnering
Answer

(C)Exclusive dealing

QN21. The songs or tunes about a product or service that usually carry the ad theme and a message are,

  1. Slogans
  2. Jingles
  3. Beats
  4. Themes
Answer

(B)Jingles

QN22. POP is an abbreviation of;

  1. Purchase of Product
  2. Property of Product
  3. Point of Purchase
  4. Priority of Purchase
Answer

(C)Point of Purchase

QN23. ______________ define(s) the job that advertising must do in the total market program.

  1. Advertising objectives
  2. Advertising budget
  3. Advertising strategy
  4. Advertising campaigns
Answer

(A)Advertising objectives

QN24. The following is the functions of advertising, Except;

  1. Persuasion
  2. Perception
  3. Reminder
  4. Selling
Answer

(D)Selling

QN25. In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:

  1. Meaningful
  2. Distinctive
  3. Believable
  4. Remembered
Answer

(B)Distinctive

QN26. Important people who influence the opinions of others are known as ______________.

  1. Trend setters
  2. Opinion leaders
  3. Opinion influencers
  4. Opinion setters
Answer

(B)Opinion leaders

QN27. A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time

  1. Campaign
  2. Trial
  3. Marketing
  4. Commercial
Answer

(A)Campaign

QN28. In planning and obtaining publicity, a frequently used tool is the ______________, which is an announcement regarding changes in the company or the product line.

  1. Trade show
  2. News release
  3. Infomercial
  4. Double-page spread
Answer

(B)News release

QN29. The most common form of outdoor advertising is

  1. Stadium advertising
  2. Advertising on taxis
  3. Advertising on bus backs
  4. Billboard advertising
Answer

(D)Billboard advertising

QN30. Which of the following statements about magazines as an advertising medium is true?

  1. Magazines have distinct profiles for well-defined target audiences
  2. Some nationally distributed magazines publish regional or metro editions to reduce the’cost of ads and wasted coverage
  3. Magazine ads can convey complex information
  4. All of these
Answer

(D)All of these

QN31. ______________ are direct response television commercials which generally include a phone number or’website

  1. Infomercials
  2. Phone-in programmes
  3. Advocacy ads
  4. Quick response ads
Answer

(A)Infomercials

QN32. AdSense is,

  1. An advertising agency
  2. Set of regulations and standards in advertising
  3. Google´s advertising programme to display ads in web pages
  4. Awareness programme introduced to give advices about the advertising tendencies to the consumers
Answer

(C)Google´s advertising programme to display ads in web pages

QN33. ______________ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.

  1. Gross rating points
  2. Reception rate
  3. Target audience reach
  4. Rating
Answer

(D)Rating

QN34. Three common advertising appeals include

  1. Objectivity, timeliness and frequency
  2. Fear, sex, and humour
  3. Guilt, ego and enrichment
  4. Possessiveness, pride and social status
Answer

(B)Fear, sex, and humour

QN35. The primary purpose of a pioneering advertisement is to

  1. Promote a specific brand's features and benefits
  2. Inform the target market
  3. Show one brand's strengths relative to those of competitors
  4. Reinforce previous knowledge of a product
Answer

(B)Inform the target market

QN36. Billboard advertising is most effective for ______________ advertising.

  1. Pioneering
  2. Advocacy
  3. Reminder
  4. Comparative
Answer

(C)Reminder

QN37. INS means;

  1. International Newspaper Society
  2. Indian National Services
  3. Indian Newspaper Society
  4. Indian Newspaper Services
Answer

(C)Indian Newspaper Society

QN38. An advertising message usually focuses on

  1. The models in the ad.
  2. Advantages of the product over competing ones
  3. Availability of the product
  4. Key benefits of the product that are important to the buyer
Answer

(D)Key benefits of the product that are important to the buyer

QN39. Brand names and identity advertising are methods that advertisers use to encourage consumers to

  1. Reach their demographic potential
  2. Perceive hidden messages
  3. Make distinctions among products that are actually very similar
  4. Satisfy subconscious motivations
Answer

(C)Make distinctions among products that are actually very similar

QN40. Which of the following is not an aspect of the promotion mix?

  1. Strategic positioning
  2. Direct marketing
  3. Advertising
  4. public relations
Answer

(A)Strategic positioning

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