Advertising and Sales Promotion Online MCQ Set 14

QN01. Publicity s simply defined as a ______________ advertisement

  1. Free
  2. Paid
  3. Local
  4. None of these
Answer

(A)Free

QN02. Consumer survey conducted throughout ad campaign is known as

  1. Consumer jury method
  2. Tracking study
  3. One to one interview
  4. None of these
Answer

(B)Tracking study

QN03. There is an increasing amount of commerce being done via the Internet. With respect to the promotional mix, which of the following categories would be most directly concerned with Internet commerce?

  1. advertising
  2. public relations
  3. direct marketing
  4. sales promotion
Answer

(C)direct marketing

QN04. The shift from ______________ has had a dramatic impact on marketing communications.

  1. brand management to value management
  2. media manipulation to media control
  3. mass marketing to segmented marketing
  4. mass marketing to global marketing
Answer

(C)mass marketing to segmented marketing

QN05. Which of the following promotional tools is often the most effective tool at certain stages in the buying process, particularly in building up buyers' preferences, convictions, and actions?

  1. advertising
  2. personal selling
  3. public relations
  4. sales promotion
Answer

(B)personal selling

QN06. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

  1. Push strategy
  2. Pull strategy
  3. Blocking strategy
  4. Integrated strategy
Answer

(B)Pull strategy

QN07. ______________ is used heavily when introducing a new product category.

  1. Persuasive advertising
  2. Inferential advertising
  3. Reminder advertising
  4. Informative advertising
Answer

(D)Informative advertising

QN08. Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods?

  1. Affordable method
  2. Percentage-of-sales method
  3. Competitive-parity method
  4. Objective-and-task method
Answer

(C)Competitive-parity method

QN09. In terms of execution styles, which type of advertising makes no claim about the product except to suggest that the product is part of such feelings as love or beauty?

  1. Slice of life
  2. Lifestyle
  3. Mood or imagery
  4. Personality symbol
Answer

(C)Mood or imagery

QN10. If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?

  1. Newspapers
  2. Television
  3. Direct mail
  4. Radio
Answer

(A)Newspapers

QN11. A marketing services firm that assists companies in planning, preparing, implementing, and evaluating all or portions of their advertising programs is called a(n):

  1. Marketing control group.
  2. Product services unit.
  3. Advertising agency.
  4. Situation consultant.
Answer

(C)Advertising agency.

QN12. ______________ are certificates that give buyers a saving when they purchase specified products.

  1. Samples
  2. Premiums
  3. Coupons
  4. Patronage rewards
Answer

(C)Coupons

QN13. The type of trade-promotion tool in which the manufacturer takes a fixed amount off the list price on each case purchased during a stated period of time is called as:

  1. discount.
  2. allowance.
  3. premium.
  4. rebate.
Answer

(A)discount.

QN14. Which of the following major promotional tools use press relations, product Publicity, corporate communications, lobbying, and public service to communicate Information?

  1. Advertising
  2. Public relations
  3. Direct marketing
  4. Sales promotion
Answer

(B)Public relations

QN15. The message delivery system in advertising is known as

  1. Media
  2. Advertisement
  3. Television
  4. News paper
Answer

(A)Media

QN16. Evaluation conducted after the transmission of an ad is known as

  1. Post testing
  2. Pre testing
  3. Concurrent testing
  4. Copy testing
Answer

(A)Post testing

QN17. The basic persuasive technique in an ad is known as

  1. Buying motive
  2. Appeal
  3. Purchase
  4. Motivation
Answer

(A)Buying motive

QN18. A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:

  1. Advertising campaign.
  2. Advertising objective.
  3. Advertising criterion.
  4. Advertising evaluation.
Answer

(B)Advertising objective.

QN19. Developing an effective message strategy begins with identifying customer ______________ that can be used as advertising appeals.

  1. Demographics
  2. Lifestyles
  3. Psychographics
  4. Benefits
Answer

(D)Benefits

QN20. Which of the following is not an example of persuasive advertising:

  1. Persuading customers to receive a sales call
  2. Encouraging the customer to purchase now
  3. Building brand preference
  4. Explaining how the product works
Answer

(D)Explaining how the product works

QN21. Sales tools used to support a company's advertising and personal selling directed to wholesalers, retailers, or distributors are called

  1. Trade-oriented sales promotions
  2. Consumer promotions
  3. Manufacturers promotions
  4. Sales promotions
Answer

(A)Trade-oriented sales promotions

QN22. Which of the following is the definition for purchase frequency?

  1. The amount of time between trial and first repeat purchase of a given product
  2. The amount of time it takes each generation to enter the product life cycle
  3. How often a consumer will try a competitive brand before returning to the original choice
  4. The more frequently the product is purchased, the less repetition is required
Answer

(D)The more frequently the product is purchased, the less repetition is required

QN23. Which of the following statements about the Internet as an advertising medium is true?

  1. The Internet provides audio and video capabilities
  2. Ads are black and white.
  3. Internet ads are similar to print ads in that they offer only a visual message.
  4. Internet advertising is the most effective form of advertising
Answer

(A)The Internet provides audio and video capabilities

QN24. One reason for using radio as an advertising medium is

  1. Its high cost
  2. Its long lead time required for the placement of an ad
  3. Its inability to use humour
  4. It is segmented
Answer

(D)It is segmented

QN25. Objective of all advertisements is,

  1. Objectivity
  2. Timeliness
  3. Persuasion
  4. Infotainment
Answer

(C)Persuasion

QN26. `Art´ in advertisement implies,

  1. The whole visual presentation
  2. The traditional or modern art forms used in an advertisement
  3. Graphics and animations used in an advertisement
  4. The ambience created to present an idea through an advertisement
Answer

(A)The whole visual presentation

QN27. Advertisements intended to promote sale of the products by appealing directly to the consumers/buyers is called, ______________

  1. Consumer Advertising
  2. Consumption Advertising
  3. Retail Advertising
  4. Trade Advertising
Answer

(A)Consumer Advertising

QN28. The first step in the advertising decision process is

  1. Set the budget
  2. Specify the objectives of the advertising program
  3. Identify the target audience
  4. Select the appeal
Answer

(C)Identify the target audience

QN29. Which of the following is usually NOT an area of responsibility for people who work in an advertising agency?

  1. Research
  2. Creativity
  3. Printing
  4. Buying
Answer

(C)Printing

QN30. DAVP stands for:

  1. Dictionary of Advertising and Visual Publicity
  2. Directorate of Advertising and Visual Publicity
  3. Directory of Advertising and Visual Publicity
  4. Directory of Advanced and Vital Publicity
Answer

(B)Directorate of Advertising and Visual Publicity

QN31. ______________ consists of short-term incentives to encourage the purchase or sale of a product or service.

  1. A segmented promotion
  2. Sales promotion
  3. Advertising
  4. A patronage reward
Answer

(B)Sales promotion

QN32. ______________ is direct communications with carefully targeted individual consumers to obtain an immediate response.

  1. Personal selling
  2. Public relations
  3. Direct marketing
  4. Sales promotion
Answer

(C)Direct marketing

QN33. U. S. P.(Unique Selling Proposition) means:

  1. A product that can sell
  2. A feature similar to that of the competitor´s product/band
  3. A feature present only in one product/brand
  4. A feature that can not be altered
Answer

(C)A feature present only in one product/brand

QN34. Advertising that is usually restricted in size and format and arranged in a group based on the mature of product or service advertised is generally referred to as

  1. Display advertising
  2. Corporate advertising
  3. Classified advertising
  4. Corporative advertising
Answer

(C)Classified advertising

QN35. Single colour used in an advertisement is called, ______________

  1. Mono colour
  2. Single Print
  3. Spot Colour
  4. Mono Media
Answer

(C)Spot Colour

QN36. ______________ research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.

  1. Market
  2. Strategic
  3. Consumer
  4. Evaluative
Answer

(D)Evaluative

QN37. The advertising messages are ______________ and ______________

  1. Precise and witty
  2. Responsive and Informative
  3. Persuasive and Productive
  4. Persuasive and Informative
Answer

(D)Persuasive and Informative

QN38. Advertisements try to discourage young people from using drugs or tobacco or encourage people to adopt safer, healthier lifestyles, are examples of ______________ Ads

  1. Institutional Ads
  2. Informational Ads
  3. Consumer Ads
  4. Impressive Ads
Answer

(B)Informational Ads

QN39. Advertising has its shortcomings illustrated by which of the following?

  1. Advertising cannot be as persuasive as a company sales person
  2. Advertising is impersonal
  3. Advertising can be extremely expensive when using a multimedia approach
  4. Advertising can only conduct a one-way communication with the audience
Answer

(B)Advertising is impersonal

QN40. Rational appeals are those that use factual presentations to appeal to which part of the audience's attitudes?

  1. Affective attitudes
  2. Cognitive attitudes
  3. Cultural attitude
  4. All of the above
Answer

(B)Cognitive attitudes

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