Advertising and Sales Promotion Online MCQ Set 13

QN01. ______________ is defined as being cash or gifts to dealers or their sales forces to "push" the manufacturer's goods. A display allowance A price-off A spiff Push money Answer(D)Push money QN02. If an advertiser were to use corporate stationery, brochures, signs, and business cards to advance the public relations interests of the company, they…

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