Advertising and Sales Promotion Online MCQ Set 10

QN01. Risk taking, transporting and grading. Professional managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are called:

  1. Vertical marketing systems
  2. Horizontal marketing systems
  3. Centrally coordinated systems
  4. Professional coordinated marketing systems.
Answer

(A)Vertical marketing systems

QN02. All activities involved in selling renting, and providing goods and services to ultimate consumers for personal, family or household use are known as:

  1. Marketing
  2. Retailing
  3. Personal Selling
  4. Sales promotion
Answer

(B)Retailing

QN03. Learning refers to behaviors that result from

  1. Repetition of experience
  2. Thinking
  3. Observation
  4. Repetition of experience, thinking and observation.
Answer

(D)Repetition of experience, thinking and observation.

QN04. Norms and expectations about the way people do things in a specific country are referred to as:

  1. National character
  2. Customs
  3. Values
  4. Preferences
Answer

(B)Customs

QN05. The framework to relate the market segments of potential buyers to products offered or potential marketing actions by the firm is called:

  1. Action grid
  2. Relation grid
  3. Product grid
  4. Market grid.
Answer

(C)Product grid

QN06. Another name for a company's marketing communications mix is:

  1. The advertising program.
  2. The sales force.
  3. The image mix.
  4. The promotion mix.
Answer

(D)The promotion mix.

QN07. Although the promotion mix is the company's primary communication activity, the ______________ must be coordinated for greatest communication impact.

  1. Organizational culture
  2. Entire marketing mix
  3. Demand mix
  4. Profit variables in a company
Answer

(B)Entire marketing mix

QN08. IMC, as presented in the text and in context with promotion, stands for:

  1. International manufacturing capacity.
  2. International monetary consistency.
  3. Integrated marketing communications.
  4. Integrated marketing corporations.
Answer

(C)Integrated marketing communications.

QN09. The communications process should start with:

  1. A basic belief about the communication piece.
  2. An audit of all the potential contacts target customers have with the company and its brands.
  3. An evaluation of the history of advertising used by the firm.
  4. Hiring communications experts to handle the communication problems of the firm.
Answer

(B)An audit of all the potential contacts target customers have with the company and its brands.

QN10. The promotion tool that may include coupons, contests, premiums, and other means Of attracting consumer attention is best described as being which of the following?

  1. Advertising
  2. Personal selling
  3. Public relations
  4. Sales promotion
Answer

(D)Sales promotion

QN11. A ______________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

  1. Push strategy
  2. Pull strategy
  3. Blocking strategy
  4. Integrated strategy
Answer

(A)Push strategy

QN12. ______________ is well suited to highly targeted marketing efforts and to building one-to-one customer relationships.

  1. Advertising
  2. Public relations
  3. Sales promotion
  4. Direct marketing
Answer

(D)Direct marketing

QN13. Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT:

  1. Setting advertising objectives.
  2. Setting the advertising budget.
  3. Setting procedures for an advertising culture audit.
  4. Developing advertising strategy.
Answer

(C)Setting procedures for an advertising culture audit.

QN14. When Avis positioned itself against market-leading Hertz by claiming, "We're Number two, so we try harder," it was using which of the following forms of advertising?

  1. Informative advertising
  2. Psychological advertising
  3. Reminder advertising
  4. Comparative advertising
Answer

(D)Comparative advertising

QN15. The word advertising is means turning of ______________ to something.

  1. Desire
  2. Attraction
  3. Attention
  4. Interest
Answer

(C)Attention

QN16. An appeal is the ______________ of an advertisement

  1. Theme
  2. Image
  3. Color
  4. Information
Answer

(A)Theme

QN17. The series of action to attain media objectives is ______________

  1. Media planning
  2. Media strategy
  3. Media selection
  4. Media buying
Answer

(A)Media planning

QN18. The ads which are beyond the consciousness of the audience are______________

  1. Subliminal
  2. Obscene
  3. Misleading
  4. Appealing
Answer

(A)Subliminal

QN19. Merchandise allowance is a ______________ technique

  1. Consumer promotion
  2. Trade promotion
  3. Sales force promotion
  4. Media promotion
Answer

(B)Trade promotion

QN20. The space and time for advertisement are bought from ______________

  1. Advertising agency
  2. Media
  3. Customer
  4. Manufacturer
Answer

(B)Media

QN21. Advertising is subject to ______________

  1. Social norms
  2. Group norms
  3. Company norms
  4. None of these
Answer

(A)Social norms

QN22. If a company wants to build a good "corporate image," it will probably use which of the following marketing communications mix tools?

  1. advertising
  2. public relations
  3. direct marketing
  4. sales promotion
Answer

(B)public relations

QN23. Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?

  1. advertising
  2. public relations
  3. direct marketing
  4. sales promotion
Answer

(C)direct marketing

QN24. ______________ fragmentation has resulted in media fragmentation.

  1. Market
  2. Purchasing
  3. Product
  4. Public relations
Answer

(A)Market

QN25. ______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.

  1. The promotion mix
  2. Integrated international affairs
  3. Integrated marketing communications
  4. Integrated demand characteristics
Answer

(C)Integrated marketing communications

QN26. The communications process should start with:

  1. a basic belief about the communication piece.
  2. an audit of all the potential contacts target customers have with the company and its brands.
  3. an evaluation of the history of advertising used by the firm.
  4. hiring communications experts to handle the communication problems of the firm.
Answer

(B)an audit of all the potential contacts target customers have with the company and its brands.

QN27. The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?

  1. advertising
  2. personal selling
  3. public relations
  4. sales promotion
Answer

(D)sales promotion

QN28. A ______________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

  1. Push strategy
  2. Pull strategy
  3. Blocking strategy
  4. Integrated strategy
Answer

(A)Push strategy

QN29. Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT:

  1. Setting advertising objectives.
  2. Setting the advertising budget.
  3. Setting procedures for an advertising culture audit.
  4. Developing advertising strategy.
Answer

(C)Setting procedures for an advertising culture audit.

QN30. If Sony tries to convince consumers that its brand of computer disks is the best quality for the money, it is using which of the following forms of advertising?

  1. Informative advertising
  2. Psychological advertising
  3. Reminder advertising
  4. Persuasive advertising
Answer

(D)Persuasive advertising

QN31. The most logical budget setting method is found in the list below. Which is it?

  1. Affordable method
  2. Percentage-of-sales method
  3. Competitive-parity method
  4. Objective-and-task method
Answer

(D)Objective-and-task method

QN32. In evaluating messages for advertising, pointing out the benefits that make the product more desirable or interesting to consumers ensures that the message will be:

  1. Meaningful.
  2. Distinctive.
  3. Believable.
  4. Remembered.
Answer

(A)Meaningful.

QN33. The measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time is called:

  1. Reach.
  2. Frequency.
  3. Impact.
  4. Performance.
Answer

(A)Reach.

QN34. Which of the following mass media forms has the disadvantages of long ad-purchase lead time, high cost, no guarantee of position?

  1. Newspapers
  2. Television
  3. Magazines
  4. Radio
Answer

(C)Magazines

QN35. Several factors have contributed to the rapid growth of sales promotion. All of the factors listed below have played a part in that growth EXCEPT:

  1. Greater pressure to increase sales.
  2. More competition and a decline in differentiation of brands.
  3. A relaxing of government regulations governing sales promotion.
  4. Advertising efficiency has declined.
Answer

(C)A relaxing of government regulations governing sales promotion.

QN36. If an advertiser were to give consumers useful articles (imprinted with the advertiser's name) as gifts (such a pen or calendar), which of the following sales promotional forms would the advertiser be using?

  1. samples
  2. premiums
  3. point-of-purchase promotions
  4. advertising specialties
Answer

(D)advertising specialties

QN37. The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer's agreement to feature the manufacturer's products in some way is called a(n):

  1. discount.
  2. allowance.
  3. premium.
  4. rebate.
Answer

(B)allowance.

QN38. AIDA refers to the:

  1. Hierarchy of effects model.
  2. Broadcast model.
  3. Subscription model
  4. Internet model.
Answer

(A)Hierarchy of effects model.

QN39. Which tool of the promotional mix is defined as any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor?

  1. Advertising
  2. Public relations
  3. Direct marketing
  4. Sales promotion
Answer

(A)Advertising

QN40. Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?

  1. Advertising
  2. Public relations
  3. Direct marketing
  4. Sales promotion
Answer

(C)Direct marketing

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