Q121: Benetton “Unhate” ad campaign, featuring world leaders kissing is a case of ___
A. Subliminal ads
B. Misleading
C. Obscene
D. Appealing
Answer
Answer: A. Subliminal ads
Q122: Axe body spray ads are examples of ___
A. Obscene advertisements
B. Deception
C. Subliminal
D. Rational appeal
Answer
Answer: A. Obscene advertisements
Q123: The large volume of advertising in a society is known as ___
A. Advertising clutter
B. Deception
C. Mass advertising
D. Large scale advertising
Answer
Answer: A. Advertising clutter
Q124: It is criticized that advertising causes people to give too much importance to ___
A. Fashion
B. Material goods
C. Cost of product
D. Standard of living
Answer
Answer: B. Material goods
Q125: Advertising is an important source of revenue to ___
A. Advertisers
B. Public
C. Media
D. Government
Answer
Answer: C. Media
Q126: Advertisement aims at ___
A. Product selling
B. Marketing
C. Customer relations
D. Mass communication
Answer
Answer: D. Mass communication
Q127: ___ is directed towards consumers and traders with the intention to Increase immediate or short term sales.
A. Advertising
B. Direct selling
C. Sales Promotion
D. Publicity
Answer
Answer: C. Sales Promotion
Q128: The basic objective of push strategy is to encourage the ___
A. Consumer
B. middlemen
C. Producer
D. Public
Answer
Answer: B. middlemen
Q129: A pull sales promotion strategy concentrates on the ___
A. Consumer
B. middlemen
C. Producer
D. Sales force
Answer
Answer: A. Consumer
Q130: The sales promotion strategy which concentrates on the middlemen and consumers isknown as ___
A. Pull Strategy
B. Combination strategy
C. Sale force Strategy
D. Push Strategy
Answer
Answer: B. Combination strategy
Q131: Couponing is an example of ___
A. Consumer promotion Techniques
B. Trader Promotion Techniques
C. Sales Force Promotion Technique
D. Dealer Promotion Technique
Answer
Answer: A. Consumer promotion Techniques
Q132: The reduction in the price of a product for a short span of time is known as ___
A. Rebate
B. Free Offer
C. Price off offer
D. Trade offer
Answer
Answer: C. Price off offer
Q133: ___ is a non-paid form of promotion
A. Advertising
B. Direct Marketing
C. Sales Promotion
D. Publicity
Answer
Answer: D. Publicity
Q134: ___ is the oral communication with potential buyers of a product with the intention of making a sale.
A. Personal Selling
B. Direct Marketing
C. Sales Promotion
D. Publicity
Answer
Answer: A. Personal Selling
Q135: ___ is the sum total of values, assets and liabilities generated by a branded Product Over a period of time.
A. Brand loyalty
B. Brand association
C. Brand Equity
D. Brand awareness
Answer
Answer: C. Brand Equity
Q136: ___ is a measure of attachment that a consumer has to a brand.
A. Brand loyalty
B. Brand association
C. Brand Equity
D. Brand awareness
Answer
Answer: A. Brand loyalty
Q137: Communication activities which provide incentives to consumer is known as ___
A. Advertising
B. Direct Marketing
C. Sales Promotion
D. Publicity
Answer
Answer: C. Sales Promotion
Q138: Merchandise allowance is a ___ technique.
A. Consumer promotion Techniques
B. Trader Promotion Techniques
C. Sales Force Promotion Technique
D. Pull Promotion Technique
Answer
Answer: B. Trader Promotion Techniques
Q139: The additional amount of money consumers are willing to pay for a brand is known as ___
A. Brand loyalty
B. Brand association
C. Brand Equity
D. Brand awareness
Answer
Answer: C. Brand Equity
Q140: Sales persons who want for the sales to come to them is known as
A. Transactional
B. Closers
C. Relational
D. Consultants
Answer
Answer: A. Transactional
Q141: The Process which consists of six stages; prospecting, pre Approach, approach, presentation,close, and follow-up is called the:
A. Product Marketing Process
B. Direct Marketing process
C. Personal selling process
D. Purchase decision process
Answer
Answer: C. Personal selling process
Q142: Excuses for NOT making a purchase commitment or decision are called
A. Constraints
B. Interventions
C. Troubles
D. Objections
Answer
Answer: D. Objections
Q143: The final stage in the personal sales Process is the stage
A. Follow-up
B. Assumptive close
C. Trial Close
D. Presentation
Answer
Answer: A. Follow-up
Q144: AIDA stands for Awareness, ___ , Desire and ___
A. Interest; Action
B. Idea; Approach
C. Intensity; Appeal
D. Involvement; Appeal
Answer
Answer: A. Interest; Action
Q145: A consumer contest is an example of ___
A. Personal Selling
B. Sales Promotion
C. Advertisement
D. Indirect Selling
Answer
Answer: B. Sales Promotion
Q146: Avon, Amway, and Tupperware use which of the following forms of channel distribution?
A. direct marketing channel
B. indirect marketing channel
C. forward channel
D. fashion channel
Answer
Answer: A. direct marketing channel
Q147: Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?
A. direct marketing channel
B. indirect marketing channel
C. horizontal channel
D. synthetic channel
Answer
Answer: B. indirect marketing channel
Q148: The benefits of marketing channels are ___
A. Cost saving
B. Time saving
C. Financial support given
D. All of above
Answer
Answer: D. All of above
Q149: ___ is a marketing channel that has no intermediary levels.
A. direct marketing channel
B. indirect marketing channel
C. forward channel
D. hybrid channel
Answer
Answer: A. direct marketing channel
