Q41: Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of
A. Pricing.
B. Distribution.
C. Product development.
D. Promotion.
Answer
Answer: D. Promotion.
Q42: A market with which of the following characteristics would generally be less competitive?
A. High barriers to entry.
B. Lots of potential substitutes exist.
C. Strong bargaining power among buyers.
D. Strong bargaining power among suppliers.
Answer
Answer: C. Strong bargaining power among buyers.
Q43: The Process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as
A. Researching.
B. Planning.
C. Controlling.
D. Managing.
Answer
Answer: B. Planning.
Q44: Which one of the following best describes the present value of the stream of future Profits Expected over the customer s life time purchase?
A. Customers Life time value.
B. Suppliers Life time Value.
C. Company s life time value.
D. Future value.
Answer
Answer: A. Customers Life time value.
Q45: Market expansion is usually achieved by
A. More effective use of distribution.
B. More effective use of advertising
C. By cutting prices.
D. All of the above are suitable tactics.
Answer
Answer: B. More effective use of advertising
Q46: The following are all major stages of a product life cycle except
A. Sales decline.
B. Market maturity.
C. Market Introduction.
D. Market Growth.
Answer
Answer: C. Market Introduction.
Q47: Techniques of sales promotions are
A. Free samples.
B. Free offers.
C. Merchandising.
D. All the above.
Answer
Answer: D. All the above.
Q48: A is a set of segements sharing some exploitable similarity.
A. Over segment.
B. Counter segment.
C. Super segment.
D. Selection segment.
Answer
Answer: A. Over segment.
Q49: The firm must consider whether investing in the segment makes sense givng the firm _ and
A. Knowledge & objective.
B. Objective & resource.
C. Knowledge & resource.
D. None.
Answer
Answer: A. Knowledge & objective.
Q50: and are the major factors influencing the selection of suppliers.
A. Price and Quantity
B. Price and Quality.
C. Price and Delivery.
D. Quantity and Delivery.
Answer
Answer: C. Price and Delivery.
Q51: Which of the following is not a promotion mix?
A. Sales promotion.
B. Personal selling.
C. Forecasting.
D. Advertising
Answer
Answer: C. Forecasting.
Q52: Two main components of sales promotion are
A. Trade promotion and consumer promotion.¨C56C B. marketing promotion and sales promotion.¨C57C C. Consumer promotion and marketing promotion.¨C58C D. none.
Answer
Answer: C. Consumer promotion and marketing promotion.
¨C59C
Q53: Marketing and selling are
A. Same.
B. Different.
C. Almost same
D. Fully varies.
Answer
Answer: B. Different.
Q54: is not a part of the external marketing environment.
A. Political.
B. Legal.
C. Product.
D. Socio cultural.
Answer
Answer: C. Product.
Q55: The middlemen who do not take any title to goods
A. Retailer.
B. Wholesaler.
C. Agent.
D. Commission houses.
Answer
Answer: C. Agent.
Q56: are the basic human requirements
A. Needs.
B. Wants.
C. Luxuries.
D. Offerings.
Answer
Answer: A. Needs.
Q57: The direct channel has the limitation of
A. Market exploitation.
B. Communication.
C. Control.
D. Cost.
Answer
Answer: D. Cost.
Q58: Promotion mix includes Sales Promotion, Personal Selling, Advertising and
A. Marketing
B. Sales
C. Publicity
D. None of these
Answer
Answer: C. Publicity
Q59: Copy testing is also known as
A. Pre Testing¨C91C B. Copy writing¨C92C C. concurrent testing¨C93C D. Preview
Answer
Answer: A. Pre Testing
¨C94C
Q60: Consumer promotion, trade promotion and are the three forms of sales promotion
A. Media Promotion
B. Sales Force Promotion
C. Core Promotion
D. Media Mix
Answer
Answer: B. Sales Force Promotion
Q61: __ media can give 24 hour exposure to the public eye.
A. Television
B. Print
C. Internet
D. Flex Board
Answer
Answer: D. Flex Board
Q62: It is popularly known as free form of promotion
A. Advertisement
B. Publicity
C. Personal Selling
D. Marketing
Answer
Answer: B. Publicity
Q63: Which among the following is an example of Trade promotion?
A. Coupons
B. Samples
C. Push Money
D. None of these
Answer
Answer: C. Push Money
Q64: Which among the following is a Pull Strategy?
A. Trade promotion
B. Consumer Promotion
C. Sales Force Promotion
D. None of these
Answer
Answer: B. Consumer Promotion
Q65: If a company gives false message to the customers, it is known as
A. Obscene ads
B. Subliminal ads
C. Deception
D. None of these
Answer
Answer: C. Deception
Q66: The strategy that encourages dealers and distributors to sell a product is known as
A. Push
B. Pull
C. Combination
D. Marketing
Answer
Answer: A. Push
Q67: Creating image of product in the minds of target group is called
A. Marketing
B. positioning
C. Branding
D. Popularizing
Answer
Answer: B. positioning
Q68: The Process of purchasing space in a media is
A. Media Spacing
B. Media Scheduling
C. Media Purchasing
D. Media Buying
Answer
Answer: D. Media Buying
Q69: The plan that show time, date and frequency of an advertisement is
A. Media Plan
B. Media Schedule
C. Media Time
D. Media Space
Answer
Answer: B. Media Schedule
Q70: Series of advertisement messages that share a single idea or theme is
A. Advertisement Campaign
B. Advertisement Group
C. Advertisement Cluster
D. Advertisement Series
Answer
Answer: A. Advertisement Campaign
Q71: Point of Purchase Ads are also known as
A. In-Store Advertising
B. Built-in Advertising
C. Green Advertising
D. Stock Advertising
Answer
Answer: A. In-Store Advertising
Q72: The specific carrier within a medium is called
A. Media Carrier
B. Media Bus
C. Media Van
D. Media Vehicle
Answer
Answer: D. Media Vehicle
Q73: A series of actions that media planners take to attain the media objectives
A. Media Function
B. Media Strategy
C. Media Policy
D. Media Option
Answer
Answer: B. Media Strategy
Q74: The combination of media used for advertising in a target market is
A. Media Mix
B. Market-Media Match
C. Media Advertising
D. Media Option
Answer
Answer: A. Media Mix
Q75: Selection of most appropriate cost-effective medium in advertisement is
A. Media Buying
B. Media Scheduling
C. Media Purchasing
D. Media Selection
Answer
Answer: D. Media Selection
Q76: Direct mail advertising sends messages through
A. Audio
B. Video
C. Mail
D. None of these
Answer
Answer: C. Mail
Q77: Which of the following is more of personal medium of advertisement?
A. Internet Advertisement
B. Broadcast Media
C. Direct Mail Advertising
D. Print Media
Answer
Answer: C. Direct Mail Advertising
Q78: Independent organization of creative people for advertisement and promotional tools a recalled
A. Advertisement Makers
B. Advertisement Creators
C. Advertisement Developers
D. Advertisement Agency
Answer
Answer: D. Advertisement Agency
Q79: Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
A. advertising
B. public relations
C. direct marketing
D. sales promotion
Answer
Answer: D. sales promotion
Q80: If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
A. advertising
B. public relations
C. direct marketing
D. sales promotion
Answer
Answer: B. public relations
