Q1: Marketing utility consists of
A. Price.
B. Place, price.
C. Product, place, price and profit.
D. Product, Price, place, promotion
Answer
D. Product, Price, place, promotion
Q2: A place for buying and selling activities is called
A. Market.
B. Marketing.
C. Market research.
D. Market information.
Answer
A. Market.
Q3: The exchange value of a good service in terms of money is
A. Price.
B. Product.
C. Buying.
D. Selling.
Answer
A. Price.
Q4: Selling the same product at different prices is known as
A. Price lining.
B. Dual pricing.
C. Geographical pricing.
D. Monopoly pricing.
Answer
B. Dual pricing.
Q5: The words used to convey the advertisement idea is
A. Advertisement.
B. Advertisement Research.
C. Advertisement copy.
D. Advertisement budget
Answer
C. Advertisement copy.
Q6: Advertisement promotes
A. Purchases.
B. Production.
C. Sales.
D. Price.
Answer
C. Sales.
Q7: Agricultural products are
A. Perishable.
B. Highly priced.
C. Low quality products.
D. Heterogeneous goods
Answer
D. Heterogeneous goods
Q8: The social aspect of marketing is to ensure
A. Price.
B. Demand.
C. Low price with high quality.
D. Service goods.
Answer
C. Low price with high quality.
Q9: The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?
A. Gender segmentation.
B. Benefit segmentation
C. Occasion segmentation.
D. Age and life cycle segmentation
Answer
C. Occasion segmentation.
Q10: The typical method of retail operation used by supermarkets and catalog showrooms is called:
A. Self service retailing.
B. Limited service retailing.
C. Full service retailing.
D. Service merchandiser.
Answer
C. Full service retailing.
Q11: Marketing creates profit by creating _ to the buyer.
A. Value.
B. Money.
C. Product.
D. Price.
Answer
A. Value.
Q12: needs the interest of the buyer.
A. Product.
B. Sales.
C. Production.
D. Manufacturing.
Answer
A. Product.
Q13: includes the configuration of benefits, value, cost and satisfaction
A. Demand.
B. Innovation.
C. Creativity.
D. Invention.
Answer
D. Invention.
Q14: All companies strive to build strength.
A. Brand.
B. Image.
C. Customer.
D. Employee
Answer
A. Brand.
Q15: Which one of the following is not one of the P s of marketing?
A. Product.
B. Price.
C. Place.
D. Production.
Answer
D. Production.
Q16: Which of the following best identifies how marketing must be understood today?
A. Satisfy customer needs.
B. Marketing.
C. Selling.
D. Behaviour.
Answer
A. Satisfy customer needs.
Q17: A is a trade of vale between two or more parties.
A. Transaction.
B. Exchange.
C. Transfer.
D. Prospecting.
Answer
A. Transaction.
Q18: Which concept holds that consumers will not buy enough of organizations product unless It takes large scale selling and promotion effort?
A. Marketing.
B. Selling.
C. Production.
D. Product.
Answer
B. Selling.
Q19: includes that other company s offering similar products & services to the same Customer at similar prices.
A. Supply Chain.
B. Competition.
C. Product.
D. Price
Answer
B. Competition.
Q20: consists of a group of customers who share a similar set of wants
A. Micro Marketing
B. Mass Marketing.
C. Market Segment.
D. Market targeting.
Answer
A. Micro Marketing
Q21: The starting point for discussing segmentation is
A. Segregation.
B. Positioning.
C. Both.
D. None
Answer
A. Segregation.
Q22: Need become when they are directed to specific objects that might satisfy the need.
A. Wants
B. Needs
C. Demand.
D. Flexibility.
Answer
A. Wants
Q23: A marketer is someone seeking a response from another party called
A. Marketer.
B. Prospect.
C. Supplier.
D. Distributor.
Answer
B. Prospect.
Q24: are wants for specific products that are backed up an ability and willingness to buy them.
A. Demand.
B. Wants.
C. Needs.
D. Desire.
Answer
A. Demand.
Q25: Which is intangible among the following?
A. Product.
B. Services.
C. Products & services.
D. Sales.
Answer
B. Services.
Q26: emerges when people decide to satisfy and want through exchange.
A. Marketing.
B. Sales.
C. Purchase.
D. Accounting.
Answer
B. Sales.
Q27: concept holds consumers will favour those products that offer the most quality or performance.
A. Product.
B. Selling.
C. Production.
D. Sales.
Answer
A. Product.
Q28: concept holds that consumers will favour those products that are Conveniently available in adequate quantity and affordable.
A. Product.
B. Production.
C. Selling.
D. Buying.
Answer
B. Production.
Q29: concepts holds that consumers if left alone will ordinarily not buy enough of the Organization s products.
A. Marketing.
B. Product.
C. Selling.
D. Buying.
Answer
A. Marketing.
Q30: involves managing demand, which in turn involves managing customer relationship.
A. Marketing management.
B. Direct marketing.
C. Production management.
D. Advertising.
Answer
A. Marketing management.
Q31: At which stage in the International Trade Cycle does a country usually import foreign goods?
A. Introduction stage.
B. Growth stage.
C. Maturity stage.
D. Saturation stage.
Answer
B. Growth stage.
Q32: Which stage of the product Life Cycle is marked by falling costs and rising revenues?
A. Introduction stage.
B. Growth stage.
C. Maturity stage.
D. Saturation stage.
Answer
D. Saturation stage.
Q33: The usual source for new products is
A. Marketing research
B. R&D.
C. Accidental discoveries.
D. A variety of sources including customers, competitors, serendipity and formal processes
Answer
A. Marketing research
Q34: The term marketing refers to
A. New product concepts and improvements.
B. Advertising and promotion activities.
C. A philosophy that stresses customer value and satisfaction.
D. Planning sales campaigns.
Answer
C. A philosophy that stresses customer value and satisfaction.
Q35: A brand is a
A. Name.
B. Term.
C. Sign.
D. A combination of all of the above.
Answer
D. A combination of all of the above.
Q36: A marketing philosophy summarized by the phrase a good product will sell itself is Characteristic of the period.
A. Production.
B. Sales.
C. Marketing.
D. Relationship.
Answer
A. Production.
Q37: An organization with a orientation assumes that customers will resist purchasing Products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.
A. Production.
B. Marketing.
C. Relationship.
D. Sales.
Answer
B. Marketing.
Q38: In the relationship marketing firms focus on _ relationships with
A. Short term customers and suppliers.
B. Long term customers and suppliers.
C. Short term customers.
D. Long term customers.
Answer
D. Long term customers.
Q39: Which of the following is NOT an element of the marketing mix?
A. Distribution.
B. Product.
C. Target market.
D. Pricing.
Answer
C. Target market.
Q40: The term marketing mix describes
A. A composite analysis of all environmental factors inside and outside the firm.
B. A series of business decisions that aid in selling a product.
C. The relationship between a firm’s marketing strengths and its business weaknesses.
D. A blending of four strategic elements to satisfy specific target marker.
Answer
A. A composite analysis of all environmental factors inside and outside the firm.
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