This is 3rd set of digital marketing mcq set. You can study digital marketing mcq set for your exam. View Set 1 | Set 2 | Set 3 | Set 4 | Set 5
81. Which of the following is NOT a common social media marketing objective?
A) Building brand loyalty
B) Increasing customer complaints
C) Driving website traffic
D) Improving customer engagement
Answer
B) Increasing customer complaints
82. What is the term for the practice of creating and sharing content on social media to achieve marketing goals?
A) Social media advertising
B) Content marketing
C) Influencer marketing
D) Social media optimization
Answer
B) Content marketing
83. Which social media metric measures the total number of times your content has been seen?
A) Likes
B) Shares
C) Impressions
D) Engagement rate
Answer
C) Impressions
84. What is the term for the process of monitoring, analyzing, and responding to conversations about your brand on social media?
A) Social listening
B) Community management
C) Sentiment analysis
D) Brand monitoring
Answer
A) Social listening
85. Which social media platform is best suited for professional networking and B2B marketing?
A) Facebook
B) Instagram
C) LinkedIn
D) Twitter
Answer
C) LinkedIn
86. What is the term for the percentage of people who take a desired action after seeing a social media post?
A) Click-through rate (CTR)
B) Conversion rate
C) Engagement rate
D) Reach
Answer
B) Conversion rate
87. Which social media platform is known for its 280-character limit per tweet?
A) Facebook
B) LinkedIn
C) Twitter
D) Instagram
Answer
C) Twitter
88. What is the term for the practice of partnering with influential individuals on social media to promote a product or service?
A) Social media advertising
B) Content marketing
C) Influencer marketing
D) Social media optimization
Answer
C) Influencer marketing
89. Which social media platform is primarily used for professional networking, job searching, and recruiting?
A) Facebook
B) Instagram
C) LinkedIn
D) Twitter
Answer
C) LinkedIn
90. Which social media metric measures the number of times users interact with your content, such as likes, comments, and shares?
A) Impressions
B) Reach
C) Engagement rate
D) Click-through rate (CTR)
Answer
C) Engagement rate
91. What is the term for the practice of using social media to address customer inquiries, comments, and complaints?
A) Social media monitoring
B) Community management
C) Customer support
D) Social listening
Answer
B) Community management
92. Which social media platform is best suited for sharing visually appealing images and videos?
A) Facebook
B) LinkedIn
C) Pinterest
D) Twitter
Answer
C) Pinterest
93. What is the term for the process of identifying and targeting specific groups of people on social media based on their demographics, interests, and behaviors?
A) Social media advertising
B) Audience segmentation
C) Influencer marketing
D) Social media optimization
Answer
B) Audience segmentation
94. Which of the following is NOT a common social media advertising objective?
A) Increasing brand awareness
B) Maximizing online sales
C) Reducing customer complaints
D) Generating leads
Answer
C) Reducing customer complaints
95. What is the term for the percentage of your followers who engage with your social media content?
A) Impressions
B) Reach
C) Engagement rate
D) Click-through rate (CTR)
Answer
C) Engagement rate
96. Which social media platform is known for its news feed algorithm that prioritizes content from friends and family?
A) Facebook
B) Instagram
C) LinkedIn
D) Twitter
Answer
A) Facebook
97. What is the term for the process of optimizing your social media profiles and content to increase visibility and reach?
A) Social media advertising
B) Content marketing
C) Influencer marketing
D) Social media optimization
Answer
D) Social media optimization
98. Which social media metric measures the total number of unique users who have seen your content?
A) Likes
B) Shares
C) Impressions
D) Reach
Answer
D) Reach
99. What is the term for the practice of creating and sharing content that encourages users to engage with your brand on social media?
A) Community management
B) User-generated content
C) Social media engagement
D) Viral marketing
Answer
C) Social media engagement
100. Which social media platform is primarily focused on professional networking and career development?
A) Facebook
B) Instagram
C) LinkedIn
D) Twitter
Answer
C) LinkedIn
101. What is the term for the process of using data and analytics to track and measure the performance of your social media marketing efforts?
A) Social media monitoring
B) Social media analytics
C) Sentiment analysis
D) Brand tracking
Answer
B) Social media analytics
102. Which of the following is NOT a common social media marketing strategy?
A) Influencer marketing
B) Email marketing
C) User-generated content
D) Contests and giveaways
Answer
B) Email marketing
103. What is the term for the practice of using social media to promote products or services directly to consumers?
A) Social media advertising
B) Content marketing
C) Influencer marketing
D) Social media optimization
Answer
A) Social media advertising
104. Which social media platform is known for its short video content and hashtag challenges?
A) Facebook
B) Instagram
C) TikTok
D) LinkedIn
Answer
C) TikTok
105. What is the term for the process of building and maintaining relationships with your audience on social media?
A) Social media advertising
B) Community management
C) Customer relationship management (CRM)
D) Social media optimization
Answer
B) Community management
106. Which social media metric measures the average number of times users interact with your content?
A) Impressions
B) Reach
C) Engagement rate
D) Click-through rate (CTR)
Answer
C) Engagement rate
107. What is the term for the practice of monitoring social media platforms for mentions of your brand, products, or services?
A) Social media listening
B) Brand monitoring
C) Social media tracking
D) Sentiment analysis
Answer
B) Brand monitoring
108. Which social media platform is known for its disappearing photo and video content?
A) Facebook
B) Instagram
C) Snapchat
D) Pinterest
Answer
C) Snapchat
109. What is the term for the process of identifying and engaging with individuals who have a large and active following on social media?
A) Social media monitoring
B) Community management
C) Influencer marketing
D) Brand advocacy
Answer
C) Influencer marketing
110. Which social media platform is primarily used for sharing professional updates, articles, and industry insights?
A) Facebook
B) Instagram
C) LinkedIn
D) Twitter
Answer
C) LinkedIn
111. What is the term for the practice of encouraging your audience to create and share content about your brand on social media?
A) User-generated content
B) Viral marketing
C) Social media engagement
D) Community management
Answer
A) User-generated content
112. Which social media metric measures the number of times users interact with your content by clicking on it?
A) Impressions
B) Reach
C) Engagement rate
D) Click-through rate (CTR)
Answer
D) Click-through rate (CTR)
113. What is the term for the process of monitoring social media platforms for trends, conversations, and topics relevant to your industry?
A) Social media listening
B) Trend analysis
C) Sentiment analysis
D) Brand monitoring
Answer
A) Social media listening
114. Which of the following is NOT a common social media marketing tactic?
A) Influencer marketing
B) Blogging
C) Paid advertising
D) Cold calling
Answer
D) Cold calling
115. What is the term for the practice of using social media to interact with and provide support to your customers?
A) Social media advertising
B) Customer relationship management (CRM)
C) Community management
D) Social media optimization
Answer
C) Community management
116. Which social media platform is known for its character limit of 280 per post?
A) Facebook
B) Instagram
C) LinkedIn
D) Twitter
Answer
D) Twitter
117. What is the term for the practice of tailoring your social media content to suit the preferences of your target audience?
A) Social media advertising
B) Content customization
C) Audience segmentation
D) Social media optimization
Answer
D) Social media optimization
118. Which social media metric measures the total number of times users have seen your content?
A) Likes
B) Shares
C) Impressions
D) Reach
Answer
C) Impressions
119. What is content marketing primarily focused on?
A) Direct sales
B) Generating leads
C) Providing valuable content
D) Increasing website traffic
Answer
C) Providing valuable content
120. Which of the following is NOT a common type of content in content marketing?
A) Blog posts
B) Infographics
C) Social media ads
D) Videos
Answer
C) Social media ads
