Q481. Remembrance of good points that are related to choose a brand a compared to competingbrand is calledA. Selective attentionB. Selective distortionC. Selective retentionD. All of the above AnswerC. Selective retention Q482. In measuring consumer major AIO dimensions activities includesA. Social eventsB. Social issuesC. RecreationD. Both A and B AnswerA. Social events Q483. Higher is…