Consumer Behavior online mcqs test with answers

Study Consumer Behavior online mcqs test with answers of below mention multiple choice question answer set and assess your knowledge through mcq exam quiz of this subject, so you can get better marks in your exam.

MCQ of Consumer Behavior

Quiz of Consumer Behavior

Consumer Behavior

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Q: The method of perceiving stimuli as a unified whole, which enables individuals to view life in a simplified manner is called as

A. Perceptual organization

B. Perceptual Interpretation

C. Perceptual Selection

D. None of the above

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Q: Among various consumer roles___has the greatest expertise in acquiring and evaluating the information.

A. initiator

B. gate keeper.

C. influencer

D. decider

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Q: Which one of the following is NOT one of the three levels referred in Howard Sheth model of consumer decision making?

A. Evolving problem solving

B. Routinized response behaviour

C. Extensive problem solving

D. Limited problem solving

4 / 20

Q: Which of the following is NOT part of Maslow's Hierarchy of Needs?

A. safety needs.

B. esteem needs.

C. customer needs.

D. none of these

5 / 20

Q: How would be the consumer behaviour towards 'Store Price reduction' during in-store purchase?

A. The consumer may stock the product in a greater quantity than is desired

B. The users of competing brands may switch to the low price brand for the time being

C. The non-buyers may be induced to visit the stores and strike a bargain

D. All of the above

6 / 20

Q: Which group of teens sees themselves and others as cool and at the center of the action?

A. Influencers

B. Conformers

C. Market Leaders

D. Trend Setters

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Q: Individual development, current situation, marketing efforts may affect which state in the problem recognition process?

A. Actual state

B. Desired state

C. Both actual & desired state

D. None of the above

8 / 20

Q: Well-known brand 'Apple' is related to brand personality trait of

A. Ruggedness

B. Competence

C. Sophistication

D. Excitement

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Q: The stage in the adoption Process where the consumer considers whether trying the newproduct makes sense is called:

A. Adoption.

B. Evaluation.

C. Interest.

D. Trial.

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Q: Which problem is encountered by the marketer in cross-cultural marketing?

A. Symbols, Colour and Names & product selection

B. Promotion / Marketing Communication

C. Selection of Distribution Channels

D. All of the above

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Q: Tendency to which experiences of potential customers fits with innovation is called

A. Relative Advantage

B. Divisibility

C. Communicability

D. Compatibility

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Q: As a form of a reference group, the___are ones to which the Individual wishes to belong.

A. secondary groups

B. facilitative groups

C. primary groups

D. aspiration groups.

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Q: James recently purchased a new car, however now he is worried about whether he made the right decision. Consumer behaviourists have a term for this state of mind. What is it?

A. Purchase Concern

B. Dithering

C. Post-Purchase Dissonance

D. Product Evaluation

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Q: Value barrier in adopting an innovation in the process of diffusion of innovation is___

A. product's lack of relative advantage when compared to its substitutes

B. consumer's physical, economic performance or social risk in adopting an innovation

C. a product or service is not compatible with the consumer's existing habits

D. All of the above

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Q: People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called___

A. Selective retention

B. Selective distortion

C. Selective attitude

D. Selective attention

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Q: This element/component of consumer learning acts as an 'incentive' to learn & push the consumer to get all information related to the product

A. Cues

B. Response

C. Motivation

D. Drive

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Q: According to Maslow's hierarchy of Needs, the lower level needs are called as

A. Psychographic needs

B. Psychogenic needs

C. Biogenic needs

D. Demographic needs

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Q: Which one of the following is NOT one of the properties of the consumer involvement?

A. Direction

B. Persistence

C. Situation

D. Intensity

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Q: This attitude function will help the individual to interpret all the information coming to him & then adopt a behaviour suitable to the situation

A. Value expressive function

B. Ego defensive function

C. Knowledge function

D. Instrumental function

20 / 20

Q: Cognitive theory of buyer behaviour was developed by

A. alphred marshall

B. festinger.

C. b f skinner

D. kotler

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MCQ of Consumer Behavior

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