Consumer Behavior online mcqs test with answers

Study Consumer Behavior online mcqs test with answers of below mention multiple choice question answer set and assess your knowledge through mcq exam quiz of this subject, so you can get better marks in your exam.

MCQ of Consumer Behavior

Quiz of Consumer Behavior

Consumer Behavior

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Q: Industrial buyer never wants to place a new order each time the stock is required as it is a costly affair; neither does he want to stock extra material to avoid or reduce inventory carrying cost. To avoid this problem buyer often goes for___

A. Blanket purchase order

B. Contract purchase order

C. Standard purchase order

D. Planned purchase order

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Q: Socio cultural theory of buyer behaviour is also known as

A. individual theory

B. selective theory

C. group theory.

D. none of these

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Q: Credence goods are___

A. The products or services which have attributes buyers cannot confidently evaluate, even after one or more purchases

B. those where price, quality or some other attribute remains unknown until purchase

C. the goods, consumers have clear perception of what they want & a certainty of the product/service usefulness in a predictable way

D. All of the above

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Q: Which is the correct hierarchical sequence of the consumer behaviour under low-involvement condition?

A. Behaviour -> Cognition -> Attitude

B. Cognition -> Attitude -> Behaviour

C. Cognition -> Behaviour -> Attitude

D. Attitude -> Cognition -> Behaviour

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Q: ___is a need that is sufficiently pressing to direct the person to seek satisfaction of the need

A. Motive

B. Want

C. Demand

D. Desire

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Q: The first four stages of adoption process in diffusion of innovation are Awareness, comprehension, attitude and___

A. Legitimation

B. Acceptance

C. Trial

D. Adoption

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Q: Primary reference groups include___

A. College students

B. Office colleagues

C. Family and close friends.

D. Sports groups

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Q: Because online buyer's decisions depend on numerous independent and intervening variables, decisions made by customers are classified as:

A. independent variables

B. dependent variables

C. intervening variables

D. decision variables

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Q: A consumer can collect information from

A. Internal source

B. External source

C. All of these

D. None of the above

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Q: In a___, the buyer reorders something without any modifications.

A. habitual rebuy

B. straight rebuy.

C. modified rebuy

D. new task buy

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Q: Which one of the following is an incomplete expression about 'Customer Delight'?

A. It happens when you meet customers' expectations

B. Customer delight is the process of exceeding a customer's expectations to create a positive customer experience with your product or brand

C. Customer delight is the process of surpassing customers' expectations to build a long term, positive experience around your product or service and brand

D. It happens when you add value to your product or brand to improve loyalty

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Q: Some festivals in India like Holi, Diwali, Pongal, Baisakhi etc. are celebrated across the states with varied fashions, customs, rituals and fervor. This is an example of which characteristic of culture?

A. Cultures are similar yet different

B. Culture is a social phenomenon

C. Culture is gratifying & continues for a long time

D. Culture is a learned response

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Q: This is one of the three main interdependent forces of the human personality referred as "The individual's conscious control" according to Freudian Psychoanalytic theory of Personality

A. Ego

B. Id

C. Superego

D. None of these

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Q: _personalities prefer love and affection and so they move towards them and so they prefer known brands.

A. Complaint

B. detached

C. dormant

D. aggressive

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Q: The information obtained from friends, advertisements, salespeople, store displays, billboards, product-testing magazines etc. is a___search

A. Pre-purchase

B. Internal

C. external

D. ongoing

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Q: These innovations involve the establishment of new products with new behaviour patterns

A. Discontinuous innovations

B. Dynamically continuous innovations

C. Continuous innovations

D. None of the above

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Q: Shekhar, who had been to a Menswear retail outlet to purchase innerwear for him, had a sight of his boss shopping at the same outlet. Feeling awkward, he ended up purchasing a shirt for himself instead of innerwear. Which type of situational influence did Shekhar have?

A. Antecedent state

B. Temporal perspective

C. Task definition

D. Social surrounding

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Q: Consumer behavior differs when you are installing a fire protection system for your warehouse full of steel desks and when you are purchasing a fire protection system for your home, which is full of irreplaceable antiques. Which situational influence explains this consumer behavior?

A. Its marketing mix

B. Task features

C. Current conditions

D. Physical features

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Q: 'A A A A A A' Which type of repeat purchasing pattern is this, where the alphabet refers to a specific brand?

A. Divided loyalty

B. Undivided loyalty

C. No loyalty

D. Unstable loyalty

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Q: The Process by which individuals select, use, or dispose of products to satisfy their needs and wants is known as:

A. problem recognition

B. cognitive behaviour

C. consumer behaviour.

D. post purchase evaluation

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