Consumer Behavior online mcqs test with answers

Study Consumer Behavior online mcqs test with answers of below mention multiple choice question answer set and assess your knowledge through mcq exam quiz of this subject, so you can get better marks in your exam.

MCQ of Consumer Behavior

Quiz of Consumer Behavior

Consumer Behavior

1 / 20

Q: Which of these is considered to be a better indicator of likely buyer behaviour?

A. Personality

B. Attitude

C. Intention To Act

D. none of the above

2 / 20

Q: Intelligent interruption in communication is called:

A. Noise

B. Interference

C. Encoding

D. None of the above

3 / 20

Q: A _ may be defined as two or more people who interact to accomplish some goals.

A. Trait

B. Culture

C. Subculture

D. group

4 / 20

Q: A consumer feeling that the brand they have already purchased may not have been the right purchase is experiencing what?

A. cognitive consistency

B. foot-in-the-door

C. the norm of reciprocity

D. cognitive dissonance.

5 / 20

Q: According to Horney, _ personalities move against others.

A. detached

B. Complaint

C. Aggressive

D. dormant

6 / 20

Q: Which of the following is true?

A. Self-concept is instinctive

B. Self-concept is learned

C. Self-concept is imposed on us by our parents.

D. None of the above

7 / 20

Q: ___puts people into a frame of mind of liking or disliking things, of moving toward or away from them.

A. A rule

B. An attitude.

C. A belief

D. A cue.

8 / 20

Q: A person's attitudes fit into a pattern, and to change one attitude may require difficult Adjustments in many others. Thus, a company should___try to fit its products into existing attitudes rather than attempt to change attitudes.

A. usually.

B. not

C. once in a while

D. seldom

9 / 20

Q: Which of the following repeat purchasing patterns shows 'No loyalty', where the alphabets refers to a specific brand?

A. A A A B B B

B. A B A B A B

C. A B C D E F

D. A A A A A A

10 / 20

Q: Purchase decisions of organizational buyers are rational and NOT influenced by___

A. quality specifications & consistency

B. individual factors

C. prompt delivery assurance

D. price

11 / 20

Q: Marketers are always trying to spot___in order to discover new products That might be wanted.

A. opinion graphers

B. dissonant groups

C. cultural shifts.

D. benchmarks

12 / 20

Q: Socio cultural theory of buyer behaviour is also known as

A. individual theory

B. selective theory

C. group theory.

D. none of these

13 / 20

Q: Marketers can create brand equity by___

A. Selling them in prestigious outlets

B. Overpricing the product

C. Preparing comparative information about competitive brands

D. Making the products available at all locations

14 / 20

Q: The consumers five steps of adopting a new product refer to which of the following?

A. Awareness, interest, evaluation,trail, adoption

B. Awareness, promotion, evaluation, trail, adoption

C. Adoption, interest, evaluation, trial, promotion

D. Awareness, interest, cash cows, trial, adoption

15 / 20

Q: How would be the consumer behaviour towards 'Store Price reduction' during in-store purchase?

A. The consumer may stock the product in a greater quantity than is desired

B. The users of competing brands may switch to the low price brand for the time being

C. The non-buyers may be induced to visit the stores and strike a bargain

D. All of the above

16 / 20

Q: The psychological factors influencing consumer behavior are;

A. Motivation, Perception, Learning, Beliefs And Attitudes

B. Culture, Subculture, Social Class

C. Reference Groups, Family, Roles And Status

D. All Of The Above

17 / 20

Q: According to 'Alderfer's ERG Hierarchy of Needs theory' which of the following need focuses on the person's intrinsic desire for personal development

A. Related needs

B. Growth needs

C. Existence needs

D. None of the above

18 / 20

Q: ___describes changes in an individual's behavior arising from experience.

A. modeling

B. motivation

C. perception

D. learning.

19 / 20

Q: ___refers to the tendency for consumers to try to reduce risk in their decision making.

A. risk tolerance

B. guarantee terms

C. perceived risk.

D. dissonance

20 / 20

Q: The minimal or just noticeable difference that can be noticeable between two similar stimuli is___

A. Absolute threshold

B. Sensory threshold

C. Differential threshold

D. Subliminal perception

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MCQ of Consumer Behavior

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