Advertising and Sales Promotion Online MCQ Set 24

QN01. Successful creativity leads from identifying a client's: Budget History Needs Location Answer(C)Needs QN02. Target audiences should perceive communications and associated cues as: Relevant, likeable, timely and of value. Detailed, realistic, manageable and measurable. Memorable, humorous, creative and simple Structured, interesting, viable and understandable. Answer(A)Relevant, likeable, timely and of value. QN03. The 'flighting' media schedule…

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