Answer
Clover Leaf Route
When accounts are randomly distributed through territory the clover leaf pattern is adopted. Careful planning of call schemes results in each clover leaf being a week’s work. This is to facilitate the sales person in having free weekends.
This shape is more common in industrial markets and among companies which cultivate the market extensively rather than intensively.
Circular
This is appropriate when accounts and prospects are evenly distributed throughout the area. Sales person is based at the centre, ensuring uniformity in the frequency of calls on customers and prospects.
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