Answer
Jung identified a number of personality types, such as sensing-thinking, sensing-feeling, intuiting- thinking and intuitive-feeling etc.
- Sensing-thinking Personality: Individuals with this personality type make rational, objective decisions. They are logical and empirical in their approach, are inclined to be highly involved, extensive problem solving orientation, weigh economic considerations, are price sensitive and avoid any risks. They identify themselves with material objects or “things” and have short-term perspective in making decisions.
- Sensing-feeling Personality: They are moved by personal values rather than logic and believe in personal experience. They follow a “subjective” orientation in making decisions, are inclined to consider others when making a decision and share risks . They are status conscious and have short-term perspective in decision-making.
- Intuiting-thinking Personality: Such individuals take a broad view of their own situation and the world. Though they heavily rely on imagination and consider a wider range of options, yet use logic in making decisions. Such individuals are not averse to taking risks while making decisions and their perspective is long-term.
- Intuiting-feeling Personality: Their view of personal situations or world is broad. They use imagination in considering a wide range of options in making a decision, are quite likely to consider others’ views and show least sensitivity toward prices . They are also inclined to seek novelty, take risks and time horizon is indefinite in making decisions .
