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Answer:
The primary category of classifying e-commerce on the basis of participating entities is business to consumer. Businesses when interact with end user consumer results in this category of transaction for example business sales product and services to individual consumer. A bank provide a facility of net banking to its customer fall in this particular category. amazon.com the largest retailer dealing in books and other items is in this particular category.
The B2C transactions as shown in figure represent transactions between business organizations and consumers. It applies to all the business organization that offer there product and services to its consumer over the Internet. These sites gives profile of the product information, particulars through catalog and store it in a database. The some of the example in this category includes online banking, travel services, and health information etc.
Consider a hypothetical example in which a transaction is conducted between a business organization and a consumer. A business organization, ABC Store, displays and sells a range of products on their Web site, www.abc.com. The details information of all their products is contained in the huge catalogs maintained by ABC Stores. Now, a consumer, Dinesh, wants to buy a gift for his wife. He therefore, logs on to the site of ABC Stores and selects a gift from the catalog. He also gets the detailed information about the gift such as, the price, availability, discounts, and so on from their catalog. Finally, when he decides to buy the gift, he places an order for the gift on their Web site. To place an order, he needs to specify his personal and credit card information on www.abc.com. This information is then validated by ABC Store and stored in their database. On verification of the information the order is processed. Therefore, as you can see, the B2C involves transactions between a consumer and one or more business organizations.
The example of the www.amazon.com site also involves the B2C model in which the consumer searches for a book on their site and places an order, if required. This implies that a complete business solution might be an integration solution of more than one business model. For example, www.amazon.com includes the B2B model in which the publishers transact with Amazon and the B2C model in which an individual consumer transact with the business organization. The B2C transaction of e-commerce is more prone to the security threats because individual consumers provide their credit card and personal information on the site of a business organization. In addition, the consumer might doubt that his information is secured and used effectively by the business organization. This is the main reason why the B2C model is not very widely accepted. Therefore, it becomes very essential for the business organizations to provide robust security mechanisms that can guarantee a consumer for securing his information.
