MS423 Marketing Of Financial Services IGNOU exam question paper

MS-423: Marketing Of Financial Services last 3 yrs paper

Explain the following:
(a) Characteristics of Services
(b) Role of Self-Regulatory Organisations in Capital Markets
Describe the Marshallian Economic Model and the Pavlovian Learning Model. Explain the marketing applications of these models.
Explain the concept and role of ‘Brand’ in a bank’s marketing strategy. What are the advantages of branding to customers and banks?
Explain the concepts of service quality, customer value and customer satisfaction with respect to banking services. Briefly discuss the procedure for quantifying customer’s service quality.
In the context of a Bank, explain securitisation, features of securitisation and its process. Discuss the regulatory framework for securitisation in India.
Explain the role and functions of an Assets Management Company (AMC). Describe its working mechanism.
Discuss globalisation of financial market and its impact on the local markets. What are the important ‘drivers’ for globalisation in the context of financial services?
Write short notes on any four of the following:
(a) Treasury Bills

(b) Tele-marketing

(c) Project Appraisal

(d) Debenture Trustee

(e) Networked Bank

Discuss the following:
(a) Government Securities Market
(b) Housing Finance Market
Discuss the various orientations under which organisations conduct their marketing activity.
Define ‘Product’ and discuss the different Products/Schemes offered by banks.
Describe the different channels of distribution of financial services used by banks and their advantages.
Discuss the role played by a Merchant Banker in the management of Public Issues. Discuss the role of other agencies besides merchant bankers involved in issue management
Why do insurance services need to be marketed? What are the limitations in marketing of insurance services? How can the marketing of these services be made more effective?
Discuss the technologies used by banks for marketing their products/services through call centres and online bill payment system.
Write short notes on any four of the following:
(a) Pavlovian Learning Model

(b) Product Development

(c) Consortium Lending

(d) Close-ended scheme

(e) Offensive marketing strategy for financial services

What are financial services? Describe the -different marketing orientations in the context of marketing of financial services.
What is Individual Perception? Explain the Pavlovian Learning Model and discuss the marketing application of the Pavlovian Model.
What is Product Life Cycle? Discuss the application of product life cycle concept to manage marketing of banking products.
What are the Pricing Objectives of banking products and services? Discuss the various methods of pricing financial products.
Explain the meaning of securitisation. Describe the process of securitisation and list the advantages that occur to different parties involved in securitisation.
What are Pension Funds? Discuss the risks associated with pension funds and explain how the performance of these funds is measured.
Write short notes on:
a. Credit Rating

b. Zero Coupon Bonds

c. Venture Capital

d. Global Depository Receipts
What is a ‘Networked Bank’? Describe the various technologies used for bank networking.

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