Section–A
Q1. Attempt any 15 (15X2=30)
1. An information system always:
a. Transforms inputs to information.
b. Requires hardware even if only a pencil.
c. Is computer-based.
d. None of the above
2. B2B stands for:
a. Business to Government.
b. Business to Consumer.
c. Business to Business.
d. All of the above
3. E-commerce is often seen as simply buying and selling using the internet but do the following perspectives also apply to e-commerce?
a. An online perspective
b. A service perspective
c. A business process perspective
d. A communications perspective
e. All of the above
4. E-businees is a term used to describe
a. An organization using electronic media to purchase from to its suppliers
b. An organization using electronic media to sell direct to its suppliers
c. The use of electronic communications for all business processes .
d. Any electronically mediated communication between an organization and its stakeholder .
e. None of the above
5. Disintermediation refers to
a New opportunities for middlemen to aggregate content, products and services.
b The disappearance of market middlemen and the destruction of traditional distribution channels.
c Hyper competition
d The fact that when everyone uses the same tool or product, all participants receive more value.
6. Amazon.com comes under the model
a B2B
b B2C
c C2C
d C2B
7. A ____________ is a software application that acts as a filter between a company’s closed group network
and the internet.
a Firewall
b virtual private network
c proxy server
d router
8. The addresses used by browsers to identify the location of content on the web are called
a domain names
b uniform resource locaters
c IP addresses
d hypertext transfer protocol
9. Microsoft’s Passport is an example of
a client based digital wallet
b server based digital wallet
c digital credit card
d smart card
10. Digital signature provides
a security
b privacy
c authentication
d all of these
11 All of the following are technologies used to gather information about you online except ______.
a. spy ware.
b. cookies.
c. Gmail.
d. anonymizers.
12. The _________ business model involves an independently owned vertical digital marketplace for direct inputs.
a. e-distributor.
b. exchange.
c. e-procurement.
d. private industrial network.
13. E-business software is best defined as to manage:
a. sell-side e-commerce applications.
b. internal administrative applications.
c. buy-side applications.
d. None
14. When crafting e-business direction, management must pay careful attention to three interlocking layers:
a. E-business design
b. E-business application Infrastructure
c. E-business Infrastructure
d. All of the above
15. A well built e-business infrastructure is a combination of.
a. Structure and Stability
b. Safeguards information
c. Understands costumer priorities
d. All of the above
16. Which of the following is not one of the reasons that dot-com companies failed?
a. Many relied too heavily on hype instead of developing sound marketing strategies.
b. Some rushed into the market without proper research or planning.
c. Some companies found they lacked well-designed distribution systems.
d. Many companies overestimated the size of the market
Section –B
Q2. Attempt any 6 (5X6=30)
1. Traditional Indian organizations need to opt for e-business practices – justify?
2. Enumerate the need of Customer Relationship Management in the context of Indian organizations??
3. Explain the limitations of conducting e-business in the Indian context?
4. Preparing an e-business architecture as a blue print helps in smooth running of business – Discuss?
5. Write short note on any three 1) Alias 2) Authentication 3) Backlink 4)CGI 5) 5)Plug –in ?
6. Explain E-marketing?
7.Write about EDI Architecture ?
Section – C
Q3. Attempt any 1 (20X1=20)
1. Design E-Business architecture for a business organization involved in selling of vegetables, and salads to reduce overhead costs and maximum penetration of the product in the metros?
2. Explain the uses of E-business applications and their pitfalls with reference to the present needs of the organizations.?
Q4. Attempt any 1 (20X1=20)
CASE: 1
e-Business Portal for a Leading Investment Bank
A global investment management company, with an asset base of over US$ 248 billion consisting of mutual funds and other investment vehicles, sought to increase its client focus and continue building client relationships through e-services. The company partnered with IT Company to provide self-servicing opportunities for its financial advisors and shareholders through a portal . IT Company developed an e-Business portal in Germany and rolled it out globally.
Overview
The client is a global investment management company. The company has an asset base of over US$ 248 billion consisting of mutual funds and other investment vehicles for individuals, institutions, pension plans, trusts and partnerships in 128 countries.
Business Need
With the objective of increasing its client focus and continuing to build relationships with clients wherever they wanted to conduct business, the financial firm identified e-services as a thrust area. To stay ahead of its competitors, the company wanted to create a portal to provide self-servicing opportunities for its financial advisors and shareholders. It aimed to reduce turnaround times and the load on its customer support staff by achieving Straight Through Processing (STP) of transactions. The company wanted to introduce a shared Internet tool and create a global platform for its associates through technical and process integration.
Challenges and Requirements
Decipher various trade statuses from the mainframe codes
Financial markets play by country-specific rules and a thorough understanding of the German tax calculations was crucial to developing a successful solution
The solution had to support near real-time update of the mainframe system straight from the Web and deal with real-time bar code serial numbers
The solution needed to be rolled out in multiple geographies in phases
IT Company’ Role
The success of this project required a thorough understanding of the financial market and the company’s operations. IT Company undertook an exercise to review multiple solutions before choosing a feasible one.
The IT Company team studied each and every code used in the trade. It also appointed legal and tax consultants in Germany, where the solution was rolled out initially, to understand the German taxation on funds.
IT Company charted out a strict release management plan to deliver the solution as soon as possible. The end-to-end e-Business solution was developed using a distributed computing multi-tier web model and based on IIS, MTS and SQL server technology platforms. The application was scalable to service a large number of concurrent users with 24/7 availability and advanced security features.
Since only a feature-rich service could help the client stay ahead of its competitors, IT Company used cutting edge technologies such as online intelligent forms, real-time interfacing with internal systems, shareholder portfolio analysis, tax calculations and multi-currency support.
Business requirements analysis
Data warehouse dimensional modeling
Architecture design
ETL (Extract, Transform, and Load) and business intelligence reporting developmentandimplementation
1. Give the list of the benefits that client has achieved after the implementation of this project?
2. How did the solution impacted the sales for the client? CASE: 2
This case discusses the customer-focused e-business strategy of Bigbang Hotel International (Bigbang Hotel) , a world leader in the hospitality industry. It examines the way in which Bigbang Hotel focused on providing better customer service by using IT proactively and through the facilities on offer through its website. The case describes in detail the e-business strategy of Bigbang Hotel that aimed at transforming it from a property-centric to customer-centric company. The benefits Bigbang Hotel derived from launching its website and other IT initiatives are also highlighted.
Issues:
» The importance of a customer-focused e-business strategy in the hospitality industry.
» The role of IT in integrating different business processes to make them more customer-oriented.
Questions for Discussion:
1. Bigbang Hotel, recognized as one of the most customer-focused companies in the hospitality industry, used IT proactively. Explain how the company used its website to enhance customer satisfaction.
2. Bigbang Hotel’s e-business strategy aimed at transforming itself from a property-centric to customer-centric company. Explain the key objectives of the e-business strategy and how Bigbang Hotel went about implementing it. How did the strategy enhance the customer focus of the company?
3. Bigbang Hotel’s case is a classic example of how IT can be leveraged for customer relationship management. What other IT initiatives can the hospitality industry in general, and Bigbang Hotel in particular, take to manage their customer relationships better?
