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1st Set of MRCB Assignment Question
1. “Application of Marketing Research is helpful in promoting a product” –Comment this statement with a proper research design.
2. Illustrate with suitable example various sampling techniques used in marketing research. Suggest a suitable sampling plan to collect information from the students of a university regarding the recreation facility available.
3. Analyze the consumer decision making process and problems in buying a luxury car with appropriate examples.
4. “Knowledge about individual’s exposure to various media of communication will enable the marketer to understand consumer social behaviour:” Do you agree with this statement? Why?
2nd Set of MRCB Assignment Question
1. Illustrate with suitable example various sampling techniques used in marketing research. Suggest a suitable sampling plan to collect information from the students of a university regarding the recreation facility available.
2. What are the influences of groups in purchase behaviour? “An individual’s family plays a prominent role in influencing his buying behaviour than groups.”
Do you agree? – Discuss.
3. When measuring attitudes, is it Important to consider the situation in which behaviour takes place? Enlist different situations and give suitable examples of how situations might influence attitudes.
4. Discuss the essentials of a good questionnaire. Construct a questionnaire for studying the consumption behaviour of tea in shopping markets and in government offices.
